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85% have used a mobile shopping app while inside a store

81%Search Sales/Offers

61%Research Information

26%Make Purchase Online

13%Pay In-Store Purchase

65%SMARTPHONE

54%FRIENDS

38%SALES ASSOCIATE

20%PERSONAL

SHOPPER

80%PUSHNOTIFICATIONS

62%LOCATION &INTEREST BASED CONTENT

How do they like to learn about products and offers while shopping?

80% of mobile owner want mobile-optimized product info

78%PRICE COMPARISONTOOLS

Which mobile app features do consumers most want to use?

58%LOYALTY PROGRAMINTEGRATION

19%ABILITY TO PAY WITH MOBILE PHONE

PROXIMITY MARKETING: Deliver targeted messages

and mobile coupons to shoppers that are triggered when in the range of a promoted item.

WAYFINDING: Guide shoppers through an in-store

experience using notifications to direct customers to different departments or showrooms.

PERSONALIZATION & REWARD SYSTEM: Suggest

additional products / add-ons / complimentary gifts based on customer preference and past purchase history.

SELF-SERVICE: Provide opportunity to scan in-store

items via mobile phone -- save time for both shoppers and in-store staff.

CONTACTLESS PAYMENT: Smart & Secure Mobile

Payments

50% of Top 100

Retailers in the US aretesting beacons this year

3.5 Millionactive beacons will beinstalled by the end of 2018

60 MillioniBeacon units will beshipped by 2019

689 BillionIn-store sales due to smart-phone interaction by 2016

63% of Consumers feel

a coupon is the most valuableform of mobile marketing

In-Store App use is 16.5xhigher for users who received

a Beacon message

62% of Consumers

share local deals with friends

BLUETOOTH LOW ENERGY

BEACONS

THE SAVIORS OF BRICK-AND-MORTAR RETAILERS