Saviors of Brick-And-Mortar Retailers: BLE Beacons [INFOGRAPHIC]
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www.rishabhsoft.com facebook.com/ rishabhsoft twitter.com/ rishabhsoft 85% have used a mobile shopping app while inside a store 81% Search Sales/Offers 61% Research Information 26% Make Purchase Online 13% Pay In-Store Purchase 65% SMARTPHONE 54% FRIENDS 38% SALES ASSOCIATE 20% PERSONAL SHOPPER 80% PUSH NOTIFICATIONS 62% LOCATION & INTEREST BASED CONTENT How do they like to learn about products and offers while shopping? 80% of mobile owner want mobile-optimized product info 78% PRICE COMPARISON TOOLS Which mobile app features do consumers most want to use? 58% LOYALTY PROGRAM INTEGRATION 19% ABILITY TO PAY WITH MOBILE PHONE PROXIMITY MARKETING: Deliver targeted messages and mobile coupons to shoppers that are triggered when in the range of a promoted item. WAYFINDING: Guide shoppers through an in-store experience using notifications to direct customers to different departments or showrooms. PERSONALIZATION & REWARD SYSTEM: Suggest additional products / add-ons / complimentary gifts based on customer preference and past purchase history. SELF-SERVICE: Provide opportunity to scan in-store items via mobile phone -- save time for both shoppers and in-store staff. CONTACTLESS PAYMENT: Smart & Secure Mobile Payments 50% of Top 100 Retailers in the US are testing beacons this year 3.5 Million active beacons will be installed by the end of 2018 60 Million iBeacon units will be shipped by 2019 689 Billion In-store sales due to smart- phone interaction by 2016 63% of Consumers feel a coupon is the most valuable form of mobile marketing In-Store App use is 16.5x higher for users who received a Beacon message 62% of Consumers share local deals with friends BLUETOOTH LOW ENERGY BEACONS THE SAVIORS OF BRICK - AND - MORTAR RETAILERS
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Transcript of Saviors of Brick-And-Mortar Retailers: BLE Beacons [INFOGRAPHIC]
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www.rishabhsoft.comfacebook.com/rishabhsoft
twitter.com/rishabhsoft
85% have used a mobile shopping app while inside a store
81%Search Sales/Offers
61%Research Information
26%Make Purchase Online
13%Pay In-Store Purchase
65%SMARTPHONE
54%FRIENDS
38%SALES ASSOCIATE
20%PERSONAL
SHOPPER
80%PUSHNOTIFICATIONS
62%LOCATION &INTEREST BASED CONTENT
How do they like to learn about products and offers while shopping?
80% of mobile owner want mobile-optimized product info
78%PRICE COMPARISONTOOLS
Which mobile app features do consumers most want to use?
58%LOYALTY PROGRAMINTEGRATION
19%ABILITY TO PAY WITH MOBILE PHONE
PROXIMITY MARKETING: Deliver targeted messages
and mobile coupons to shoppers that are triggered when in the range of a promoted item.
WAYFINDING: Guide shoppers through an in-store
experience using notifications to direct customers to different departments or showrooms.
PERSONALIZATION & REWARD SYSTEM: Suggest
additional products / add-ons / complimentary gifts based on customer preference and past purchase history.
SELF-SERVICE: Provide opportunity to scan in-store
items via mobile phone -- save time for both shoppers and in-store staff.
CONTACTLESS PAYMENT: Smart & Secure Mobile
Payments
50% of Top 100
Retailers in the US aretesting beacons this year
3.5 Millionactive beacons will beinstalled by the end of 2018
60 MillioniBeacon units will beshipped by 2019
689 BillionIn-store sales due to smart-phone interaction by 2016
63% of Consumers feel
a coupon is the most valuableform of mobile marketing
In-Store App use is 16.5xhigher for users who received
a Beacon message
62% of Consumers
share local deals with friends
BLUETOOTH LOW ENERGY
BEACONS
THE SAVIORS OF BRICK-AND-MORTAR RETAILERS
