About Sopharma
Sopharma is one of the leading pharmaceuticals in
Bulgaria, popular with manufacturing of high-quality
medicines. In its striving to be among the most
successful firms, Sopharma combines traditions of the
Bulgarian pharmaceutical knowledge with modern
business ethic and corporate responsibility to society’s
n e e d s .
Media-Soft Inc.
provides “Pharmacentric
Solutions” to the life-science
industry in the CRM and
CLM/e-Detailing segment.
Founded in 1996, Media-Soft
is established in more than
50 countries and improves
sales force effectiveness for
more than 110
pharmaceuticals worldwide
via our CRM/CLM
solutions.
© Media-Soft, Inc., All Rights Reserved
Pharmacentric Success Story
THE SITUATION.
Sopharma needed a new approach on the field. That’s
why they organized a tender with a clear aim to in-
crease the field processes. Media-Soft has won the ten-
der since they presented the best integrated iPad solu-
tion available on the market.
THE SOLUTION.
Sales Vision was delivered in accordance with Sophar-
ma very complex needs. From the very beginning the
project was managed by the best project leaders and
the entire implementation from contract signature till
field force education wasted less than 3 months. To
manage global deployments like here with Sopharma
shows that Sales Vision has very strong capabilities
which are recognized by the major pharmaceuticals.
Pharmacentric Success Story
BENEFITS.
The delivered Sales Vision solution made a shift in
terms of technology by moving to iPad platform.
Since running Sales Vision, Sopharma enjoys lots of
benefits:
Offline and Online work on the field through
iPad
Integrated IMS and wholesaler sales data
GPS Tracking of field force
Sophisticated Reporting
Interdisciplinary approach
Improvement of mobility and information value
THE OPINION.
According the words of Sopharma Directors why they have selected Media Soft and
Sales Vision CRM, there are following reasons:
- You cover all of our requirements
- Media Soft is specialized in the pharmaceutical industry and Sales Vision is
flexible CRM solutions designed specifically for the needs of the pharmaceutical
business , which is a great advantage
- In terms of experience you have the implementation would be quickly and
almost without many customizations in the application. Overall, would improve the
activity of the Marketing Department and sales force effectiveness
- There was presented a high level presentation with quick reactions
- In addition basic CRM functionalities were demonstrated strong analytical part,
which is very important for us
- Sales Vision is accessible to any mobile devices but we have selected iPad
The Roll Out of Sopharma
in June 2012.
© Media-Soft, Inc., All Rights Reserved
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