About Sopharma

Sopharma is one of the leading pharmaceuticals in

Bulgaria, popular with manufacturing of high-quality

medicines. In its striving to be among the most

successful firms, Sopharma combines traditions of the

Bulgarian pharmaceutical knowledge with modern

business ethic and corporate responsibility to society’s

n e e d s .

Media-Soft Inc.

provides “Pharmacentric

Solutions” to the life-science

industry in the CRM and

CLM/e-Detailing segment.

Founded in 1996, Media-Soft

is established in more than

50 countries and improves

sales force effectiveness for

more than 110

pharmaceuticals worldwide

via our CRM/CLM

solutions.

© Media-Soft, Inc., All Rights Reserved

Pharmacentric Success Story

THE SITUATION.

Sopharma needed a new approach on the field. That’s

why they organized a tender with a clear aim to in-

crease the field processes. Media-Soft has won the ten-

der since they presented the best integrated iPad solu-

tion available on the market.

THE SOLUTION.

Sales Vision was delivered in accordance with Sophar-

ma very complex needs. From the very beginning the

project was managed by the best project leaders and

the entire implementation from contract signature till

field force education wasted less than 3 months. To

manage global deployments like here with Sopharma

shows that Sales Vision has very strong capabilities

which are recognized by the major pharmaceuticals.

Pharmacentric Success Story

BENEFITS.

The delivered Sales Vision solution made a shift in

terms of technology by moving to iPad platform.

Since running Sales Vision, Sopharma enjoys lots of

benefits:

Offline and Online work on the field through

iPad

Integrated IMS and wholesaler sales data

GPS Tracking of field force

Sophisticated Reporting

Interdisciplinary approach

Improvement of mobility and information value

THE OPINION.

According the words of Sopharma Directors why they have selected Media Soft and

Sales Vision CRM, there are following reasons:

- You cover all of our requirements

- Media Soft is specialized in the pharmaceutical industry and Sales Vision is

flexible CRM solutions designed specifically for the needs of the pharmaceutical

business , which is a great advantage

- In terms of experience you have the implementation would be quickly and

almost without many customizations in the application. Overall, would improve the

activity of the Marketing Department and sales force effectiveness

- There was presented a high level presentation with quick reactions

- In addition basic CRM functionalities were demonstrated strong analytical part,

which is very important for us

- Sales Vision is accessible to any mobile devices but we have selected iPad

The Roll Out of Sopharma

in June 2012.

© Media-Soft, Inc., All Rights Reserved