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TITLE:
Sales and Distribution of BMA Wealth Creators LimitedINTRODUCTION:
The study titled Sales and distribution of BMA Wealth Creators
Limited was carried out with the aim of locating the usefulness of
investment planning while making any investment decision. It is seen in
India that, most of the investors do not possess any technical knowledge of
investment.
Financial planning means achieving a financial target with a given timeframe. It covers many things like desired degree of financial independence,
retirement objectives, children education, taxes, and cash flow problems,
not having a savings strategy, etc. In other words, the project is all about
analyzing the benefits of investment planning before making an investment
decision. The main tool that is decided to collect data and reactions is a
questionnaire. Then those data is analyzed using some statistical
tools like Pie chart and Bar Diagram.
Through my study, I have found out that the investors reacted late to themarket and as a result- many of them fallen into huge losses and vise versa
due to market volatility. Again, investments are not done only for
investment purpose. Some investors invest to save tax as the only purpose
behind it or influence of people. Bank FDs and insurance are also a popular
method of investment. Now while analyzing the values and services that
drives the clients of a company to stay with them are mainly correctness of
information and timely attention to them. Relationship also plays a major
role in this regards.
About concluding the report, it is demonstrated how BMA is selling &
distributing its product and some analysis of product & services. It is
recommended in the report that the company should take due initiatives to
develop the knowledge of its clients which could be done through
organizing events like investors meets.
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STATEMENT OF PROBLEM:
Sales and distribution of BMA Wealth Creators Limited was carried out with the aim of
locating the usefulness of investment planning while making any investment decision. It is seen
in India that, most of the investors do not possess any technical knowledge of investment.
This is one of the major problems in our country.
SPECIFIC OBJECTIVES:
Objective of the research is to know how much people are aware about different
financial product available in the market and they invest or not.
OPERATIONAL DEFINITION OF CONCEPTS:
BMA Wealth Creators Pvt., Ltd. operates as a financial services organization in
India. It provides individual and corporate financial and investment solutions.
They gives their customer path so that they can efficiently increase their wealth.
Expert team of BMA Wealth Creators always suggest their customer so that they
can invest their money in such a way that it will make their wealth healthier.
SCOPE AND IMPORTANCE OF THE STUDY:
Through this report we will able to know the market financial conditions. Many
companies cheat their customers by giving them improper knowledge about the
products. This will be helpful for the organizations also to know the problems
which are faced by customers.
BMA Financial Services primarily focuses on offering diversified financial
planning services to corporate & individuals. Their spectrum of services include
financial planning, advising, executing, monitoring of investments & more. Withtheir team of financial consultants & experts they ensure to deliver customized
solution to all their clients.
To study the market trends regarding the BMA Products
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To examine the Preference and Satisfaction level of the
BMA clients with the BMA products.
To know the perception of Customer that, why they are
not finding the Back Office as good as Front OfficeProducts.
HYPOTHESIS TO BE TESTED:
REVIEW OF LITERATURE:
I have gone through several articles relating to my
research part, and also gone through the internet for
relating articles.
I have also gone through several interesting information
from internet which helped me in my research part.
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I have also gone through the company broachers to
know about the different products of BMA.
I have gone through a project report of a Student of IBSHyderabad, SiddharthBharadwaj,which says that there is
a lot of unawareness among the clients.
I have gone through the Client Product Matrix provided
by the Back Office of BMA Bhubaneswar. It suggests
that among the clients of BMABhubaneswar, those who
are using Front Office Products, the back officeproduct are not at all popular.
Also I got a lot of valuable information from the staffs of
BMA Bhubaneswar which helped me out to complete
my project.
DELIMITATION OF THE SCOPE OF THE STUDY:
The survey is based only on the responses based on BMA
Bhubaneswar Clients only. Thus the responses may change if
the survey is conducted in some other place.
The study is based on the feedback of only live BMA clients of
Bhubaneswar.
The company (key clients) policy on the disclosure of
confidential information limits the scope of the study.
Some part of the research work is based on secondary data
which may vary from source to source.
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For the research work I have taken only 76 broking houses
whereas there are lot many other broking houses.
The research work has been conducted only upon the Clients
of BMA since the non BMA clients may not be aware of any of
the BMA products.
Most of the answers of the respondents did not base on theirknowledge but just replied because to fill the questionnaire.
Many people did not respond because their hesitation aboutinvestment.
Many people are unaware about the company name.
METHODPLOGY OF DATA COLLECTION:
Title: Sales and Distribution of BMA Wealth Creators Limited
Area: Bhubaneswar Population: 100 Sample Size: 50 Method Of
Sample Selection: Random
Type Of Data Primary
Collected:
Primary Data:
Collected throughQuestionnaires and
Interview.
Method Of Analysis: Percentage method
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.
Research is totally based on primary data. Primary data has beencollected byinteracting with various people.
Sampling Procedure:-The sample is selected in a random way, irrespective of them being investoror not or availing the services or not.
Sampling SizeThe sample size of my project is limited to 50 only.
Sampling Design
Data Sources
Sampling
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Data has been presented with the help of bar graph, pie charts, line graphsetc.
PLAN OF ANALYSIS:
It is not possible for a researcher to collect data from every member of the
population for a particular research, so we have adopted Sampling technique i.e.
Random Sampling procedure. In this sampling procedure, it assures each element
in the population an equal chance of being included in the sample. Therefore I
have selected customers randomly and then collected the information through a
questionnaire which is related to my research.
QUESTIONNAIRE DESIGN
There are 2 way of preparing a questionnaire that is a close ended or/and open
ended questionnaire. Open ended questions are as subjective type where as
while answering the close ended question respondent are restricted to give
their answer within limited space. For this research we have prepared my
questionnaire as per close ended questions (multiple choices) so that it becomes
easier for the customer to answer the question within few minutes. Here both
the questionnaire and response are structure.
What you are doing?Service (27), Business (12), Students (11), Others ()
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What is your income ?(p.a)3,00,000(6)
Family Members2(25), 3(15), Over 3(10)
Service, 27Business, 12
Students, 11
What you are doing?
Service
Business
Students
11
23
10
6
Salary (PA)
Below 1,00,000
1,00,000 to 1,50,000
1,50,000 to 3,00,000
Above 3,00,000
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Do you invest?Yes (41), NO (9)
In which sector you prefer to invest?Private (18), Public (32)
25
15
10
Family Member
2
3
Over 3
41
9
0
10
20
30
40
50
Yes No
Do you Invest?
Do you Invest?
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In which place you prefer to invest?
Equity(4) Mutual Fund(8) ULIP(6)
Bank Deposit(20) Post Office Savings(2) Bonds()
Insurance(10) Others()
If you have Insurance then in which Insurance? Life Insurance (33), General Insurance (17)
4
10
4
20
00 10
0
In which place you prefer to invest
Equity
Mutual Fund
ULIP
Bank Deposit2
Post Office Savings
Bonds
Insurance
Others
33
17
Life Insurance
General Insurance
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What do you want while investing?Return (25), Safety (16)
If you are not investing then what is the reason?Lack of knowledge (1), No trust over market (2), Prefer to invest in bank (6)
25
16
What do you want while investing
Return
Safety
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Are you aware about BMA Wealth Creators Limited in Bhubaneswar.Yes (23), No (27)
12. If yes then how do you come to know about the company?Advertisement(10), News Paper(11), Friends/Relatives(2)
1
2
6
If you are not investing then what is the
reason?
Lack of Knowledge
No trust over market
Prefer to invest in bank
23
27
Are you aware about BMA Wealth
Creators in Bhubaneswar?
Yes
No
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CHAPTER SCHEME:
While answering the question regarding income level many people feel
uneasy. As per the survey I got that out of 50 people 41 people are investing and 9
people are not investing.
Within this 30 people 32 says that they prefer to invest in the public sector
rather than private sector. Out of 50 people 40% people would like to invest in Bank, 20% people
prefer to invest in Insurance and Mutual Fund, whereas 8% people prefer
to invest in equity and 12% people would like to invest in ULIP.
7
115
If yeas, then how do you come to know
about the compnay
Advertisement
News Paper
Friends/Relatives
Findings and Conclusion
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Out of 41 people who invest approx 61% people want good return out of
their investment and 39% people want safety about the money they have
invested
Out of 9 people who dose not invests in the market out of them 66% peopleprefer to invest in bank rather than market and 23% people do no have
trust over the market and rest 11% people do not have the knowledge
about investment. About the awareness about the company I got that out of 50 people 46%
people are aware about the company and rest people are not aware about
the company.RECOMMENDATIONS:
One corporate association is needed,which will basically
Make awareness camps to make people know about the various financial
plans.
Awareness should increase not only in people level but also from advisor
level.
Effort should come both from Govt. and corporate site.
Instead of just selling financial products, an effort should be taken to make
the people understand what the benefits of such an investment are.
Arrange for camps by taking appointments from the people who actually
wanted to undergo a training program on self-financial planning.
FINANCIAL BUDGET:
Currently undefined
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TIME BUDGET:
60 days
WHAT CONCLUSIONS ARE LIKELY TO EMANATE:
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