Sales and Distribution of BMA Wealth Creators Limited

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TITLE:

Sales and Distribution of BMA Wealth Creators LimitedINTRODUCTION:

The study titled Sales and distribution of BMA Wealth Creators

Limited was carried out with the aim of locating the usefulness of

investment planning while making any investment decision. It is seen in

India that, most of the investors do not possess any technical knowledge of

investment.

Financial planning means achieving a financial target with a given timeframe. It covers many things like desired degree of financial independence,

retirement objectives, children education, taxes, and cash flow problems,

not having a savings strategy, etc. In other words, the project is all about

analyzing the benefits of investment planning before making an investment

decision. The main tool that is decided to collect data and reactions is a

questionnaire. Then those data is analyzed using some statistical

tools like Pie chart and Bar Diagram.

Through my study, I have found out that the investors reacted late to themarket and as a result- many of them fallen into huge losses and vise versa

due to market volatility. Again, investments are not done only for

investment purpose. Some investors invest to save tax as the only purpose

behind it or influence of people. Bank FDs and insurance are also a popular

method of investment. Now while analyzing the values and services that

drives the clients of a company to stay with them are mainly correctness of

information and timely attention to them. Relationship also plays a major

role in this regards.

About concluding the report, it is demonstrated how BMA is selling &

distributing its product and some analysis of product & services. It is

recommended in the report that the company should take due initiatives to

develop the knowledge of its clients which could be done through

organizing events like investors meets.


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STATEMENT OF PROBLEM:

Sales and distribution of BMA Wealth Creators Limited was carried out with the aim of

locating the usefulness of investment planning while making any investment decision. It is seen

in India that, most of the investors do not possess any technical knowledge of investment.

This is one of the major problems in our country.

SPECIFIC OBJECTIVES:

Objective of the research is to know how much people are aware about different

financial product available in the market and they invest or not.

OPERATIONAL DEFINITION OF CONCEPTS:

BMA Wealth Creators Pvt., Ltd. operates as a financial services organization in

India. It provides individual and corporate financial and investment solutions.

They gives their customer path so that they can efficiently increase their wealth.

Expert team of BMA Wealth Creators always suggest their customer so that they

can invest their money in such a way that it will make their wealth healthier.

SCOPE AND IMPORTANCE OF THE STUDY:

Through this report we will able to know the market financial conditions. Many

companies cheat their customers by giving them improper knowledge about the

products. This will be helpful for the organizations also to know the problems

which are faced by customers.

BMA Financial Services primarily focuses on offering diversified financial

planning services to corporate & individuals. Their spectrum of services include

financial planning, advising, executing, monitoring of investments & more. Withtheir team of financial consultants & experts they ensure to deliver customized

solution to all their clients.

To study the market trends regarding the BMA Products


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To examine the Preference and Satisfaction level of the

BMA clients with the BMA products.

To know the perception of Customer that, why they are

not finding the Back Office as good as Front OfficeProducts.

HYPOTHESIS TO BE TESTED:

REVIEW OF LITERATURE:

I have gone through several articles relating to my

research part, and also gone through the internet for

relating articles.

I have also gone through several interesting information

from internet which helped me in my research part.


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I have also gone through the company broachers to

know about the different products of BMA.

I have gone through a project report of a Student of IBSHyderabad, SiddharthBharadwaj,which says that there is

a lot of unawareness among the clients.

I have gone through the Client Product Matrix provided

by the Back Office of BMA Bhubaneswar. It suggests

that among the clients of BMABhubaneswar, those who

are using Front Office Products, the back officeproduct are not at all popular.

Also I got a lot of valuable information from the staffs of

BMA Bhubaneswar which helped me out to complete

my project.

DELIMITATION OF THE SCOPE OF THE STUDY:

The survey is based only on the responses based on BMA

Bhubaneswar Clients only. Thus the responses may change if

the survey is conducted in some other place.

The study is based on the feedback of only live BMA clients of

Bhubaneswar.

The company (key clients) policy on the disclosure of

confidential information limits the scope of the study.

Some part of the research work is based on secondary data

which may vary from source to source.


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For the research work I have taken only 76 broking houses

whereas there are lot many other broking houses.

The research work has been conducted only upon the Clients

of BMA since the non BMA clients may not be aware of any of

the BMA products.

Most of the answers of the respondents did not base on theirknowledge but just replied because to fill the questionnaire.

Many people did not respond because their hesitation aboutinvestment.

Many people are unaware about the company name.

METHODPLOGY OF DATA COLLECTION:

Title: Sales and Distribution of BMA Wealth Creators Limited

Area: Bhubaneswar Population: 100 Sample Size: 50 Method Of

Sample Selection: Random

Type Of Data Primary

Collected:

Primary Data:

Collected throughQuestionnaires and

Interview.

Method Of Analysis: Percentage method


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.

Research is totally based on primary data. Primary data has beencollected byinteracting with various people.

Sampling Procedure:-The sample is selected in a random way, irrespective of them being investoror not or availing the services or not.

Sampling SizeThe sample size of my project is limited to 50 only.

Sampling Design

Data Sources

Sampling


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Data has been presented with the help of bar graph, pie charts, line graphsetc.

PLAN OF ANALYSIS:

It is not possible for a researcher to collect data from every member of the

population for a particular research, so we have adopted Sampling technique i.e.

Random Sampling procedure. In this sampling procedure, it assures each element

in the population an equal chance of being included in the sample. Therefore I

have selected customers randomly and then collected the information through a

questionnaire which is related to my research.

QUESTIONNAIRE DESIGN

There are 2 way of preparing a questionnaire that is a close ended or/and open

ended questionnaire. Open ended questions are as subjective type where as

while answering the close ended question respondent are restricted to give

their answer within limited space. For this research we have prepared my

questionnaire as per close ended questions (multiple choices) so that it becomes

easier for the customer to answer the question within few minutes. Here both

the questionnaire and response are structure.

What you are doing?Service (27), Business (12), Students (11), Others ()


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What is your income ?(p.a)3,00,000(6)

Family Members2(25), 3(15), Over 3(10)

Service, 27Business, 12

Students, 11

What you are doing?

Service

Business

Students

11

23

10

6

Salary (PA)

Below 1,00,000

1,00,000 to 1,50,000

1,50,000 to 3,00,000

Above 3,00,000


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Do you invest?Yes (41), NO (9)

In which sector you prefer to invest?Private (18), Public (32)

25

15

10

Family Member

2

3

Over 3

41

9

0

10

20

30

40

50

Yes No

Do you Invest?

Do you Invest?


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In which place you prefer to invest?

Equity(4) Mutual Fund(8) ULIP(6)

Bank Deposit(20) Post Office Savings(2) Bonds()

Insurance(10) Others()

If you have Insurance then in which Insurance? Life Insurance (33), General Insurance (17)

4

10

4

20

00 10

0

In which place you prefer to invest

Equity

Mutual Fund

ULIP

Bank Deposit2

Post Office Savings

Bonds

Insurance

Others

33

17

Life Insurance

General Insurance


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What do you want while investing?Return (25), Safety (16)

If you are not investing then what is the reason?Lack of knowledge (1), No trust over market (2), Prefer to invest in bank (6)

25

16

What do you want while investing

Return

Safety


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Are you aware about BMA Wealth Creators Limited in Bhubaneswar.Yes (23), No (27)

12. If yes then how do you come to know about the company?Advertisement(10), News Paper(11), Friends/Relatives(2)

1

2

6

If you are not investing then what is the

reason?

Lack of Knowledge

No trust over market

Prefer to invest in bank

23

27

Are you aware about BMA Wealth

Creators in Bhubaneswar?

Yes

No


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CHAPTER SCHEME:

While answering the question regarding income level many people feel

uneasy. As per the survey I got that out of 50 people 41 people are investing and 9

people are not investing.

Within this 30 people 32 says that they prefer to invest in the public sector

rather than private sector. Out of 50 people 40% people would like to invest in Bank, 20% people

prefer to invest in Insurance and Mutual Fund, whereas 8% people prefer

to invest in equity and 12% people would like to invest in ULIP.

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115

If yeas, then how do you come to know

about the compnay

Advertisement

News Paper

Friends/Relatives

Findings and Conclusion


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Out of 41 people who invest approx 61% people want good return out of

their investment and 39% people want safety about the money they have

invested

Out of 9 people who dose not invests in the market out of them 66% peopleprefer to invest in bank rather than market and 23% people do no have

trust over the market and rest 11% people do not have the knowledge

about investment. About the awareness about the company I got that out of 50 people 46%

people are aware about the company and rest people are not aware about

the company.RECOMMENDATIONS:

One corporate association is needed,which will basically

Make awareness camps to make people know about the various financial

plans.

Awareness should increase not only in people level but also from advisor

level.

Effort should come both from Govt. and corporate site.

Instead of just selling financial products, an effort should be taken to make

the people understand what the benefits of such an investment are.

Arrange for camps by taking appointments from the people who actually

wanted to undergo a training program on self-financial planning.

FINANCIAL BUDGET:

Currently undefined


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TIME BUDGET:

60 days

WHAT CONCLUSIONS ARE LIKELY TO EMANATE:

Sales and Distribution of BMA Wealth Creators Limited

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