Presented By : Aditya Bhujbal M-3005 Sushant Gawali M-3010 Pritam Jadhav M-3013 Nikhil Kurle
Introduction ADITYA BHUJBAL M-3005
ProductSUSHANT GAWALI M-3010
Rural consumer behaviorThe rural consumers are very conscious about price
and the product the company if offeringThey look for the value for their money Low price, high quality & multiple uses. Lifestyle & needs of the rural consumers.
Rural SuccessComprising 74% of the country's population, 41% of
its middle class, and 58% of its disposable income, the rural market was an attractive target and it delivered results. Coke experienced 37% growth in 2003 in this segment versus the 24% growth seen in urban areas. Driven by the launch of the new Rs. 5 product, per capita consumption doubled between 2001-2003. This market accounted for 80% of Indias new Coke drinkers in 2003 from 30% of 2002
Coca-Cola India's 'expanding range scheme -10' Coca-Cola India is planning to expand its soft drinks product
range this year, it has emerged. The company introduced new lemonade beverage, as part of Cola-Cola's Minute Maid or Fanta brands. Lime-based drinks are already on the market in India under the Limca and Sprite banners. Elsewhere, it was recently reported that Coca-Cola is planning to sponsor recycling zones in several shopping centers in the urban and many weekly market places and shops in Rural market
We are always evaluating on our product portfolio, including in the health category. We will look at the market demand and definitely introduce more products as and when required.- CCI president & CEO Atul Singh
Product range of company in Indian Rural Market
Coca Cola
Diet Coke
Thums-Up
Limca
Fanta
Sprite
Mazza
Kinley Soda
Kinley Water
Minute Maid
Beverage offered by the company in the size of:SSRB LRB NRB PET 1.5 CANS
(standers size returnable bottle) (litter returnable bottle) (no return bottle) or disposable bottle (1.5 litter plastic bottle) (tin pack 330 ml)
Know the most recognized word on the planet after OK!
PriceKAUSTUBH PATIL M-3038
DEFINATIONThe sum or amount of money at which a thing is
valued, the value which a seller sets on his goods in market;
NEED OF MARKETERSUNDERSTAND THE PSYCHE OF PEOPLE PERSONAL SELLING EFFORT TAP THE RURAL MARKET
PRICE OF COCA COLAIMPORTANCE PRICING POLICIES PRICING STRATEGIES PRICING METHODE
PRICING STRATEGIESMARKET SKIMMING PRICING PENETRATION PRICING LOSS LEADERS PRICE POINT DISCOUNT
ADVANTAGES OF PENETRATION PRICING STRATEGYFAST ADOPTION CREAT GOODWILL CRAET TRADE THROUGH WORD OF MOUTH DISCOURAGE THE ENTRY OF COMPETITORS
PRICING METHODCOST BASED PRICING COMPETITION BASED PRICING
PlaceNIKHIL KURLE M-3025
INTRODUCTION Meaning of Place Right Product at Right Place Main Plant Area Covers
Place(Distribution) StrategyDelivery Vans Haats Distributors and
C&f agents
PromotionPRITAM JADHAV M-3013
Thank You
Top Related