Revisiting South Africa’s urban landscapeRooted in Reality...
Welcome to ROOTS 2013 : Illusion or reality?
Today – its not about illusions
Just reality
ROOTS is about the real world
SA’s real urban landscapeReal insights and behaviour
Real top of mind
Real communities with real changes
Real buyers and shoppers
Real tool you can use to plan
+6,000,000 PURCHASING DECISION MAKERS
115 suburbs and towns
3,500,000 HOUSEHOLDS
28,500 interviews20%+
Covering A to Z
Mostly rural or informal households
76%
Roots households
24%
SA HOUSEHOLDS
It’s on the money!
Source: Census 2011 and ROOTS 2013
R736 Billion p.a.50%
R -
R 5,000
R 10,000
R 15,000
R 20,000
R 25,000
R 30,000
R 35,000
R 40,000
R 45,000
HH Income pm
Motherwell PE R4,975
Berea DBN R17,136
Ruimsig JHB R41,158
Covering SA’s urban landscape
Cape Towns suburbs
PE and East LondonGarden Route
Durban suburbs, PMB, North and South coast, Zululand and Inland KZN
Bloemfontein & Kimberley
Rustenburg, Harties and Klerksdorp
Limpopo and Mpumalanga’s bustling towns
Gauteng i.e. JHB, PTA Vaal etc.
For the first time some big interviews done in big townships
Soweto
Alex
Umlazi
Mamelodi and Soshenguve
Sebokeng/ EvatonGugulethu
+4,500
29% LSM 9&10 in
2007
LSM 1-30%
LSM 40% LSM 5
4%
LSM 622%
LSM 717%
LSM 814%
LSM 921%
LSM 1022%
37% in 2007
Profile - representative of economic activity
Black50%
Coloured10%
Indian9%
White31%
ROOTS - not from the imagination world
Nor averages – its about your real shoppers
The average respondentHalf black, half other
2.3 kidsHH Income R17,500pm
From homes with children to affluence – its uncovered
42%
57%
Children under 16 in home13% Seapoint/ Camps Bay
66% PimvilleSoweto
9% Sedibeng Vaal
100% RuimsigJHB
LSM 8-10 households
17%
18%
29%
15%
89%
22%
36%
62%
13%
16%
Bought Audio visual P12m
Bought Large appliances P12m
Bought Small Appliances P12m
Bought Furniture P12m
Bought clothes or shoes past 6 months
Have a medical aid
Connect to the internet PM
Have 1 or more vehicle in the HH
Been to a casino p3m
Buy data bundles
Averages - a reference for index – that’s all!High index area 2013 Low index area 2013
45% Secunda/ Bethal 2% Sea Point Camps Bay
43% Kempton 6% East London
53% Ruimsig 7% Plett
37% Krugersdorp 4% Somerset West
99% Pta East 74% Jabavu
63% Durbanville 5% Alex
75% Fourways 13% Kimberley
97% Bedfordview 16% Gugulethu
46% Chatsworth 2% Houtbay
57% Fourways 0.1% Chiawelo
Average 2013Market
Relevant to business: Even the lost pups and the kitty's!
Constantia and Rosebank/ Killarney
Hartebeespoort & Krugersdorp
7%
39%
24% 23%
81% 72%Pets in the home
Relevant to mindset
Durbanville – 33%Somerset West - 30%Constantia - 28%Houtbay - 23%Alberton - 0.7%
Because now more than ever the pressure is on…
05
101520253035404550
2007 2010 2013
Bought past 12 months
Audio VisualSmall AppliancesFurnitureLarge Appliances
-53%
-37%
-52%
-50%
… for all of us to get the job done
And ROOTS is the tool to ease the pressure
And from the board of TNS to tell us more…
The Population.
The Respondent.
Sample design.
The Sampling Frame
Access to difficult areas
Data Forensics and Validation.
Data weighting.
The Result.
The population
115 communities in Urban areas across South Africa Sandton, George, Nelspruit, Rustenburg, Polokwane, Empangeni, Berea, Umhlanga, Hout Bay etc..…
The respondent
Purchase Decision Makers (PDM) in the household ….responsible for making major decisions on purchases in the home or for the family. ……. aged 16 years or older.
Sample Design
Complex multi-stage stratified sampling at the EA level.
The Sampling Frame – the set of source material
from which the sample is selected.
Prof. Stoker developed an EA sampling frame which Dr. Ariane Neethling has updated and adjusted annually based on the 2007 Community Survey, annual estimates and most recently Census 2011. It is regularly adjusted to make use of the most up to date and accurate information available such as GIS dwelling counts from GTI .
Access to Difficult areas
TNS prides itself on negotiating access to difficult areas. Outlined procedures have been approved by an independent external sampling expert.
EA based sampling More detailed level sampling, considered one of the most accurate approaches to obtain a true reflection of the population of interest due to the relative homogeneity within any given EA.
Data Forensics and Validation
The data must reflect the rigorous and robust
sampling – which allows us to generalise
the total population of households / PDM’s
per community with confidence.
Extensive checks backs on interviews - 33%
Area profiles checked against previous years and other available and comparable external data.
Weighting
Dr. Ariane Neethling has weighted and benchmarked the data, by community, against her sampling frame, which has been updated according to the 2011 Census municipal and provincial data.
The samples for Roots 2010 weredesigned and drawn similar to those ofRoots 2007. The weights, which werecalculated in the same way as in theprevious study, were within acceptablelimits. No abnormal or unusual skewswere found.
The samples for Roots 2013 weredesigned and drawn similar to those ofRoots 2010. The weights, which werecalculated in the same way as in theprevious study, were within acceptablelimits. No abnormal or unusual skewswere found.
Luckily, I can say the same thistime……
Dr. Ariane Neethling
The Questions 45 minute in home interview based on behaviour across numerous shopping categories.Objective – to “open” as many business categories as possible.
Demographics – including Black Diamond Segments and LSM 1 - 14 Average Issue Readership – Community, Daily, Weekly and Weekend Papers and Weekly Mags.Information Sources .
Shopping Centres
Travel
Personal occurrences
Community Involvement
Studies
Health and Beauty
Environmental activity
Home and home maintenance
What we have in the home (garden to solar heating to pets)
Technology in the home
Shopping for the home from appliances to soft furnishings
Toiletries
Clothes and Shoes
Take Aways
Groceries
Exercise
Loyalty programmes
Cell phone ownership and usage
Internet usage, how where and what.
Digital Life Segmentation
Cars and car maintenance
Finance – Personal accounts
Long term insurance
Short term insurance
Casinos
We’d love to control shoppers but there are other fundamentals at play
ROOTS gets you to grips with reality
51 Southgate Mall
41 JHB CBD
28 Protea Gardens Mall
21 Bara Mall
20 Westgate
A long time ago before the malls…
Source: ROOTS
More choice less travel
Source: ROOTS
Last year the shrink went on…
15%
13%
15%
20%
24%
15%
52%
58%
11%
13%
17%
17%
24%
24%
54%
59%
21%
20%
41%
13%
51%
28%
Bara Mall
Westgate Mall
JohannesburgCBD
DobsonvilleCentre
Southgate Mall
Protea GardensMall
Jabulani Mall
Maponya Mall
2007
2010
2013
1.Dobsonville SC 79%2.Westgate 62%
1.Meadowpoint 69%2. Dobsonville SC 67%
1. Southgate 75%2. Maponya 59%
1. Protea Gardens 75%2. Maponya 63% 1.Maponya 98%
2. Pimville SQ 70%
1. Jabulani 92%2. Maponya 46%
Have mall - won’t travel
ROOTS has over 900 malls on its dataset
Their catchment areas
The shopper profiles
The biggest malls
New malls
Their changing profiles
Where else do they shop/ visit?
For instance – in cape town
Top Malls Cape Town LSM 4-7 Cape Town LSM 8-10
1. Promenade Mitchells Plain Canal Walk
2. Town centre Cavendish Square
3. Cavendish Square Kenilworth Centre
4. Sanlam centre Khayelitsha
N1 City Mall
5. Canal Walk V&A Waterfront
Ever-Shrinking catchment areas: Eg Bedfordview Edenvale
83%
60%65%
54%
68%60%
2004 2007 2010 2013
% of Bedfordview Edenvale decision makers who visited in past 3 months
Eastgate
Source: Roots
Living local – shrinking catchments
Category <15 minutes <30 minutes > 30 minutes travel time
Food and groceries 68% 93% 7%
Good restaurant 55% 88% 12%
Shoes and Clothes 49% 84% 16%
Appliances and AV equipment
43% 79% 21%
DIY and home goods 45% 78% 22%
New home 34% 64% 36%
Base: All areas , shoppers with a vehicle in Household
Category <15 minutes <30 minutes > 30 minutes travel time
Food and groceries 86% 99% 1%
Good restaurant 76% 98% 2%
Shoes and Clothes 73% 96% 4%
Appliances and AV equipment
66% 93% 7%
DIY and home goods 62% 93% 7%
New home 49% 76% 24%
more choice – less travelUmhlanga/ Durban North
Base: Umhlanga/ Durban North , shoppers with a vehicle in Household
Category <15 minutes <30 minutes > 30 minutes travel time
Food and groceries 44% 75% 25%
Good restaurant 38% 61% 39%
Shoes and Clothes 23% 52% 48%
Appliances and AV equipment
19% 50% 50%
DIY and home goods 21% 48% 52%
New home 11% 32% 68%
less choice – must travelGugulethu
Base: Gugulethu, shoppers with a vehicle in Household
Shopping happens locally
40
Bulk shop with fill ups in the month except in…
0
20
40
60
80
100
One big bulk shop a month and some fill-ups Shop twice a month/every two weeks
Shop weekly or almost weekly Shop twice a week or almost daily
44%
Base: Fully and partly responsible for buying food and groceries
57
29
12
2
33
23
38
6
56
21
19
4
40
17
36
7
Bulk with fill ups inthe month
Twice a month
Weekly/ Almostweekly
Twice week/ almostdaily
54
26
17
3
36
14
41
9
Cape more weekly but move across board to twice a month
Frequency of shopping
2007 2010 2013
Q: How do you do your food and grocery shopping in the average monthBase: All/ part responsible for food and grocery shopping
What form of transport is used when shopping
9%
52%
32%
6%
0.4%1%
Top indexBefordview/RuimsigDurbanville & Mondeor
Top indexTsakane/ KwaThemaSedibeng & Orlando
Top index Zola / Eldorado ParkJabavu & Berea
Ladysmith/ EmpangeniChatsworthTop index
Understanding how the catchments change
Suburb 2007 2013
Midrand 53% Black83% LSM 8-10
60% Black79% LSM 8-10
Milnerton/ West Coast
8% Black86% LSM 8-10
13% Black85% LSM 8-10
Kempton Park 35% Black74% LSM 8-10
47% Black88% LSM 8-10
Polokwane metro suburbs
30% Black74% LSM 8-10
64% Black54% LSM 8-10
Centurion PTA was Verwoerdburgstad!
14% Black78% LSM 8-10
43% Black87% LSM 8-10
And how thin markets are
Market Average 2013 High index area 2013
Low index area 2013
Bought Audio visual P12m 17% 45% Secunda/ Bethal
2% Sea Point Camps Bay
Bought Large appliances P12m 18% 43% Kempton 6% East London
Bought Small Appliances P12m 29% 53% Ruimsig 7% Plett
Bought Furniture P12m 15% 37% Krugersdorp 4% Somerset West
Bought clothes or shoes past 6 months
89% 99% Pta East 74% Jabavu
Bought DIY equip or paint p12m 17% 32% George 4% Umlazi
Have 1 or more vehicle in the HH
62% 97% Bedfordview 16% Gugulethu
Been to a casino p3m 13% 46% Chatsworth 2% Houtbay
Have a burial society account 20% 59% Soshenguve 1% Ballito
Have a tablet 2% 28% Fourways 1.4% East London
2010 Noordhoek 43%2007 Fourways 71%
What is clear…
…area by area ,things change
Community – not a level playing fieldFamily done in p12 months All
Roots areas
Bedfordview/ Edenvale
Durbanville/ Belville
Zola -Soweto
Regularly attended religious gatherings (e.g. at a church or mosque etc) in your local area or community 32 25 44 41
Socially interacted with your neighbours 32 3 26 64Made a point of getting to know your neighbours 22 1 21 40Actively supported local businesses (for example spazas and formal shops or cafes) 14 0 30 24Attended an event(s) at a local community centre 11 1 4 11Supported your local community charities such as the SPCA or children's homes 4 1 11 0
For retail
The economics of retail are very local. There are economies cross border in many areas… but if you want to be the best you have to be the best local retailer.
Terry Leahy – ex CEO Tesco when asked about Tesco going International
Roots gives you the intelligence to be the best..locally
Luckily most successful SA retailers know this…
This has implications for other businesses
Know The Local Potential
Credit cards – areas that have or areas that don’t…
0
5
10
15
20
25
30
35
40
45
50 Rosebank/ Killarney 43%
Meyerton 17%
Umlazi 0.6%
Is marketing just about awareness?
No – its about awareness+++
ROOTS is a measure of the share of mind dedicated to brands…
…which brand is likely to be thought of , by shoppers
Share of mind– Food and grocery stores been into in the past month – THOSE DAMN AVERAGES!
50.4
45.0
28.3
27.6
23.3
15.1
12.9
12.9
12.8
12.6
hyper
Spaza shop
Base: wholly or partly responsible for food and grocery shopping
0
10
20
30
40
50
60
70
80
90
100
Shoprite Pick n Pay SparCheckers Pick 'n Pay Hypermarket Spaza ShopClicks Woolworths Fruit & Veg CityCheckers Hyper
Spazashop
What’s on the radar , differs by area
56 Base: wholly or partly responsible for food and grocery shopping
Share of wallet – where spend most food and grocery money – a tale of many cities
57
Bloemfontein
Other
Ladysmith*
Middelburg
Base: wholly or partly responsible for food and grocery shopping* Ladysmith East Ezakheni
Total Base35.4 22.7 22.5 15.1
Mosselbay57.1 13.4 8.9 10.0
Northcliff/Melville 28.9 34.0 23.1 17.3
Chatsworth24.4 18.0 40.3 13.5
Lower South Coast 24.6 18.8 20.9 25.5
Somerset West47.9 20.5 19.2 15.7
Talking money – the top 4 overall but…
Base: Have Savings, transaction, cheque, credit card or bond account
Destinations for large appliances – past 12 months
Cape Town1. Game2. Lewis3. Makro4. Tafelberg5. OK
Mpumalanga1. Game2. HiFi3. Beares4. Electric Express5. Lewis
Soweto1. Fair Price2. Morkels3. Russells4. Joshua Doore5. Game
Pietermaritzburg1. Game2. Makro3. Hirschs4. Checkers Hyper5. OK
East Rand1. Game2. HiFI3. Morkels4. Geen & Richards5. House & Home
Computers or computer equipment – P12m
39% 18% 17% 10% 6%
JHB North1. Incredible
Connection2. Game3. HiFi4. Dion Wired5. Makro
Bloemfontein1. Incredible
Connection2. Kloppers3. HiFi4. Game5. Makro
Garden Route1. Incredible Connection2. Game3. HiFi4. Independent5. House & Home
Durban1. Game2. Makro3. Incredible
Connection4. Hirschs5. Dion Wired
Pretoria1. Game2. Incredible
Connection3. HiFi4. Independent5. Makro
47% smartphone
53% not smartphone
Fourways 87% Centurion 79%Ruimsig 83%
Mamelodi 73% Ladysmith 78%Diepkloof 73%
For brand too – an example of relevancy
88% have cellphones
Base: Have a cellphone and service provider with
Chatsworth
Merebank
Port Elizabeth
Kimberley
Phoenix
Kempton
Richards Bay
Polokwane
PTA central
Pimville
Middelburg
eMalaheni (Witbank)
Secunda Bethal
Mokopane(potgietersrus)
PTA North
Lower South Coast
Gugulethu
Ladysmith
Mitchells Plain
Sedibeng
42% 46%
1%13%
Prepaid, 77
Contract, 20
Top up, 4
1. 2. 3. 4.Specialist 5.
All areas 20% 19% 17% 16% 11%
Alberton 45% 20% 16% 1% 5%
Soshonguve 16% 50% 10% 7% 5%
Berea 5% 6% 38% 9% 33%
Athlone 9% 7% 17% 55% 2%
Pretoria East 29% 33% 3% 7% 36%
Bought DIY or paint in the past 12 months
DIY or paint in the past 12 months
….the real battle for share of mind happens on the ground
In reality…
Its ok – I can rely on lots of loyal customers…
You’re the best! real or fantasy?
Or polygamously loyal…
Shoes & clothing
Of all PDM’s who have shopped at Edgars (2,233,406) in the past 6 months for shoes and clothes
Shoes & clothing
Of all PDM’s who have shopped at Jet(1,440,756) in the past 6 months for shoes and clothes
Patterns stay the same…Supermarket
Of all PDM’s who have shopped at Woolworths (692,536) in the past month for food and groceries
Even chicken lovers cross the line…
Of all PDM’s who have bought take-aways at KFC(3,208,368) in the past month
You also bank with who? Never!
ROOTS get to grips with the flirts
30% of ‘nedbankers’ have an account at another bank!
You share the same customers as your competitors
Fine, I’ll focus on a specific target market…
Bummer of a birthmark Hal…
Warning: Targeting a segment within your category could be lethal
Some evidence: Clearwater Mall shoppers
35 37 43 30 37 39
45 44 4546
50 48
21 19 12 24 13 13
26 2643
1836 27
8 8
8
6
14135 6
2
4
74
61 60 4772
4456
Clearwater Mallshoppers
Clearwater Mall andEdgars shoppers
Clearwater Mall andTruworths shoppers
Clearwater Mall andWoolworths
shoppers
Clearwater Mall andJet shoppers
Clearwater Mall andMr Price shoppers
16-34 years 35-49 years 50+years Black Coloured Indian White
Source: Roots 2013 Base: Shopped for shoes/ clothes in the past 6 months
Age & race
JHB South: Southgate shoppers
2 2 2 3 4 124 19 15 14
31 24
27 28 30 3027
31
21 18 22 2117 17
17 22 20 22 12 169 10 11 10 8 1014 14 10 12 21 13
33 27 23 2837
33
1818 20 22
1717
21 24 2421
1622
14 17 24 18 9 13
Southgate Mall Southgate Mall andEdgars
Southgate Mall andTruworths
Southgate Mall andWoolworths
Southgate Mall andJet
Southgate Mall and MrPrice
LSM 1-5 LSM 6 LSM 7 LSM 8LSM 9 LSM 10 Less than R3 999 per month R4 000 - R7 999 per month
Source: Roots 2013 (Household weight) Base: Shopped for shoes/ clothes in the past 6 months
LSM’s & Household income
KZN: Gateway shoppers
35 38 49 35 31 40
30 3230
33 37 32
34 29 21 31 32 27
20 1930
22 17 204 4
66 6 6
55 64 4543
74 58
21 13 19 304
16
Gateway shoppers Gateway and Edgarsshoppers
Gateway andTruworths shoppers
Gateway andWoolworths shoppers
Gateway and Jetshoppers
Gateway and MrPrice shoppers
16-34 years 35-49 years 50+years Black Coloured Indian White
Source: Roots 2013 Base: Shopped for shoes/ clothes in the past 6 months
Age & race
Brand profiles differ by area - shoes and clothing
0 0 2 2 0 14 424 19
7 66 6
27 28
13 1210 12
2118
17 1728 29
17 22
26 28
52 49
9 1036 37
4 4 14 14 8 98 6
33 2716 159 11
1818
17 1624 23
21 2433 36
55 56
14 17 26 28
Clearwater Mallshoppers
Clearwater Mall andEdgars shoppers
Southgate Mall Southgate Mall andEdgars
Gateway shoppers Gateway and Edgarsshoppers
LSM 1-5 LSM 6 LSM 7 LSM 8LSM 9 LSM 10 Less than R3 999 per month R4 000 - R7 999 per monthR8 000 - R11 999 per month R12 000 - R24 999 per month R25 000+ per month
Source: Roots 2013 Base: Shopped for shoes/ clothes in the past 6 months
Food and groceries etc.
39 39 38 4020 16
35 35 26 2629 32
26 25 36 3451 52
33 33
100 100
8 8
13 11
0 0
26 26
54 55
0 0
66 66
5 426 23 9 1011 8
46 49
21 1915 14
11 11
10 1132 36
13 12
32 30
36 384 4
27 29
Boksburg Boksburg: Pick nPay F&G Shoppers
Pimville Pimville: Pick n PayF&G Shoppers
Constantia Constantia: Pick nPay F&G Shoppers
16-34 35-49 50+ BlackColoured/ Indian White Less than R3 999 pm R4 000 - R7 999 pmR8 000 - R11 999 pm R12 000 - R24 999 pm R25 000 + pm
Source: ROOTS 2013* Food & grocery shopper base: 5,398,050 PDM**Household weight used for monthly HH income.
Geography=demography
shopper profiles closely match the area profile - not some idealised description of a brand profile!
advertising was simple but sexy
It was much easier
National media got the reach
It was easy to plan
It was more about being different
There was little pressure
Today that’s part of the imagination world
Coming home – rooted in reality
87
The challenge for marketing communication today
Reach, Reach and Reach
And did we mention…
Whether its of affluent areas
0
10
20
30
40
50
60
70
80
90
Ruimsig Durban North Houtbay
89
90% LSM 8-10 79% LSM 8-1099% LSM 8-10
42
38 8 10
710
15
1
22
3 4 2
106 5
31
3 2 2 15
7
03 4 5
14
2
812
914 12
7 6 4
1511
7369
6668657171
67
05 3
7 85 5
15
Tsakane andKwa Thema
Bedfordviewand Edenvale
Benoni Boksburg Brakpan Germiston Kempton Springs
Community Paper Beeld Daily Sun The Star
City Press Rapport The Sunday Times
of a region - East Rand
of relevant markets:eg Secunda Bethal for Audio Visual Equipment p12m
78% read
Every week
14% read Huisgenoot11% read Rapport
10% read Beeld
14% read Daily Sun
REACH
of the middle class
0
10
20
30
40
50
60
70
Soweto LSM 4-7 markets
Local newspaperDaily SunInternetSunday SunSunday Times
REACH
of the techies!
0
10
20
30
40
50
60
70
80
Fourways - topinternet area (75%
access pm)
Buy Data bundle forinternet (all areas)
Local newspaper
Best Daily newspaper
Best weekendnewspaperBest Weekly magazine
REACH
of shoppers: Clearwater Mall p3m
67%15%
13%
9%
REACH
Read their local paper
Or even of ABSA credit card holders…
Local newspapers reach 74%
REACH
No matter what market, demographic or area you need to reach…
…No other media can deliver these numbers with one exposure a week!
Why?
Community newspapers’ operate on the ground
Area by area…
Editorial and shopping information cater for South Africa’s different geo-segments
Our readers are your shoppers
the area profiles match the reader profiles
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Sandton - JHB SandtonChronicle
Chatsworth -Durban
ChatsworthRising Sun
Athlone - CapeTown
Athlone News Orlando -Soweto
Urban News -Orlando
Black Coloured Indian White LSM 4 to 6 LSM 7 to 8 LSM 9 to 10
Maximum reach area by
area
When buyers are planning
their shopping
Delivered to the correct
markets
Delivered at the right time
Reach +
A great success story
In contrast to other newspaper categories…
Circulation 1997 to 2012 – Community Papers V Daily and Weekend Papers Verified Circulation
25 722 000
34 934 000 3 066 935
4 080 269 3 383 812
2 344 044
6 426 197
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
1997
1997
1998
1998
1999
1999
2000
2000
2001
2001
2002
2002
2003
2003
2004
2004
2005
2005
2006
2006
2006
2006
2007
2007
2007
2007
2008
2008
2008
2008
2009
2009
2009
2009
2010
2010
2010
2010
2011
2011
2011
2011
2012
2012
Population (Adults 15+) AMPS - Right hand axis Total Daily and Weekend Papers Circulation
Local Papers (Sold&Free)
36% increase in population
174% increase in circulation
Source: ABC/ VFD (1997 – 2012) Note: Local Papers excludes Shoppers Friend, Inside Out, Homemakers Fair & Hometalk
ROOTS resembles reality
All dailies / weekends ABC down -
11% since 2009
ROOTS all dailies weekends reach
down -12% since 2009
103
But Buffet says it best- on why Berkshire Hathaway invested $344 million into local press in 2013
“Newspapers continue to reign supreme in the delivery of local
news. If you want to know what’s going on in your town –whether the news is about the mayor or taxes or high school
football – there is no substitute for a local newspaper that is doing its job. A reader’s eyes
may glaze over after they take in a couple of paragraphs about [national or international news]; a story about the reader himself or his neighbours will be read to
the end.”
Roots is your view on reality
Thank you! – back to life – back to reality
Available free from the 18th April 2013 from:
www.nab.co.zaTop line results on your usb card
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