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Water, water, every where,
Nor any drop to drink
And the Albatross begins to be avenged
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TheCleanRiversMovement
By:AkshatTrivedi
For:Ashwamedha2009IIMIndore
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PollutedRivers
• TheMithiRiver(MahimCreek)wasidenfiedas
oneofthecausesoftheMumbaifloods
• Theriverisfullofgarbageandsiltandthuscannot
drainexcessiverainwaterfromMumbai
• RiversinGujaratandotherindustrializedstatesare
extremelypollutedduetoindustrialeffluentsandsilngduetowidespreaderosionanddeforestaon
•Riversformtheprimarymeansof
Irrigaon,TransportaonandsupplyamajorityofDrinkingwatertoIndian
cies
•India'sfourteenmajor,55minorand
severalhundredsmallriversreceive
millionsoflitresofsewage,industrial
andagriculturalwastes
•
ThepoormaintenanceofRiverswasevidentinthe2006MumbaiFloods
whichwereaributedtothepoor
drainageofthecity
•Riversareregularlyinundatedwith
wastesarisingoutofreligiousfesvies
•DomescandIndustrialeffluentschoke
riversduetotheirvolumesandlackofpre‐treatment
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TheResponse
• Collecveaconcanhelpmigatetheeffectsof
polluoninriversandstreams
• Aconneedstobesparkedonacommunityleveland
iniavesneedtobetakentocleantherivers
• Thiswouldrequireagrass‐rootsmovementtoallowlocalacontowardscleaningup
polluon
• Aconfromthegrassrootswouldalsoenableprevenon
tobebeeraddressed
•Organizedaconfromcommunieshasbeenusedinvariouspartsoftheworld,
including:
•NorthCarolinaBigSweep–Cleaning
streamsandbeachesintheUS
•RiverNetwork–Allowsvolunteersto
getintouchwithlocalorganizaonsin
ordertocleanuppollutedwatersheds
•CLEANIndia–Environmentaladvocacyandaconiniave
•Theaconofcommuniesisa
powerfultoolthatallowsdecisiveacon
tobetakenregardingthequalityof
watershedsinaparculararea.
•Municipaliesandpolluoncontrol
boardsaremoreinvolvedwhenthereisactualenthusiasmaroundacause
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StructuringtheMovement
• TheMajorityofmovements
arestructuredaroundpersonaliesandideals
• TheCleanRiverMovementwouldbestructuredaround
Communies• Empoweringcommunies
tocleantheirwatersheds
andeducangthemregardingtheirmaintenance
•Highprofileresidentsofaparcularlocalitycanberecruitedtobuildawarenessaroundthecause
•Drivestorecruitstudentvolunteersandtoinvolvetheyoutharelikelytobethefirstphaseofacvity
•Theacvitywouldbespearheadedbyamemberofthemovement
•
Howevertheenreoperaonsofacommunityprojectwouldbehandledbycommunityrepresentaves
•Theprojectswouldcleanthecommunitywatershedandalsogatherdataaboutthelevelofpolluontopresenttoauthories
•Thenextstagewouldbetogarnerfundingforthespecificproject,from
industries/companiesoperangwithinthecommunity
•Buildingawarenessaroundaproject
wouldbethenextstepandrecruitmentwouldbeopenedforalltheresidentsofthecommunity
•Adatewouldbesetfordirectaconandtheareatobecleanedwouldbe
decided
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ExpectedBenefits• Thelackofcleandrinkingwaterandtherapiddwindling
oftheaquifersacrossthenaoncanonlybeaddressedbyamovementthatbringsinamorefocusedacon
orientedapproachfromtheusers
• Governmentpolicyandpunivelegalmeasurescan
notsubstuteforcommuniesthatareabletounderstandandpreservetheirWaterResources
•
UseoftechnologysuchasGeo‐locaonandmappingwouldenablethedatagatheredbythevolunteerstoberecordedanddisplayedviatheinternet
•Indoingsothemovementwouldprovideavastamountofreal‐lifedataaboutpolluonlevels
•Thedirectimpactofthemovement
wouldbestudiedinrealmeasmorecommuniesjoinandaddionalresourcesareraised
•Awarenessoftheenormityofhavingtocleanuppollutedwatershedswouldalsoputinplaceacultureofnothaving
tousesomanyresourcesthatpollute
•Religiouswastescanonlybetackled
usingthecommunityapproach,hencethisisrecommendedforthenorthIndianGanga‐Jamunabeltwhichseesalotofpolluonfromthissource.
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ExamplesofInformaonalPromoontools
Appendices
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