Rick’s American Cafe

“Rick’s Revival”

Cara WhinneryNew Media Driver’s License

Fall 2014

Target Audience

• MSU students• 22+• Males & females• Singles • Mature college drinkers• Young alumni

Bouncers &ID Checking

Stricter ID checking Meetings and training sessions with

bouncers Hiring ELPD

Social MediaTwitter

Facebook

Instagram

Ricks East Lansinghttp://ricksamericancafe.com/east-lJoin us for Half-Off Tuesdays!Sparty on in East Lansing!

Rick’s American Caféhttp://ricksamericancafe.com/Food & drink specials every night!Pizza Palooza every Thursday!

East Lansing Nightlifehttp://ricksamericancafe.com/east-lRick’s is the heart of Beast Lansing!Bumpin’ every night of the week!

Rick’s American Café EL Official Blog

• Title: “Life On the Other Side of the Bar”

• Updated weekly by Rick’s bartenders

• Gives an inside scoop of what goes on at night at Rick’s from the bartenders’ points of view

Theme Nights• Advertised on Rick’s social media

accounts

• Traffic Light party• Mathletes and athletes• Celebrity Night• And more!

Measurability• Retweets• Facebook friends• Instagram likes• Level of involvement in

Instagram picture contests• Sales• Attendance• Blog views

Budget

•$15,000• Will cover:– Google AdWords– Paying East Lansing Police Department– Decorations for theme nights

How Rick’s Will Be Revived With Digital Marketing

• Changed clientele• Improved reputation• New promotions• Better business• A Revived Rick’s

Questions?