Drive more leads and sales.

Andy Halko | Insivia.com

Drive leads and sales.

Prospects

Leads

Customers

Sell

Engage

The marketing funnel

Market

SEO

PPCMobile

Traditional

Email Social

Con

ten

t

How do all of the following fit into your strategy?

Businesses with a written description of their future had:

30%

25%

50%

Greater Company Size

More Owner Compensation

Faster Growth

Revenue Mapping

Create Goals First

And how you will measure them.

Next, Know Your Audience

Go deep and don’t guess.

Target, Target, Target.

It’s not “Marketing”, It’s “Micro Targeting”.

Create A Map Per Target

Converting Leads

Tactical Experiential

Interesting

Interesting

Buy – Beg – Bug Earn

Shouting your message out, and hoping your customers hear it.

Creating something that draws the customer to you.

The shift from outbound to inbound

ContentPROVIDE VALUE!

It’s not your job to sell me anymore, instead...

Tell me a story

Teach me something new

Help me solve a problem

Show me something I’ve never seen before

Make me laugh, or cry, or cheer

Persona Based Value

If it doesn’t fit their need, it is a huge hole in your funnel.

Driving Prospects

The best place to hide a dead body is page 2

of search results

Integrated, But StrategicTest, measure and optimize.

Closing Sales

Nurture LeadsRecycle people back into your sales funnel.

Lead nu r tu r ing ema i l s ge t 4-10 t imes the

response ra te o f s tanda lone ema i l b las t s .

50% of leads are qualified but are not ready to buy

AutomationStay top of mind while nurturing down the

funnel

Doesn’t Your Website Deserve Better?

www.insivia.com