Revenue Mapping
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Transcript of Revenue Mapping
Drive more leads and sales.
Andy Halko | Insivia.com
Drive leads and sales.
Prospects
Leads
Customers
Sell
Engage
The marketing funnel
Market
SEO
PPCMobile
Traditional
Email Social
Con
ten
t
How do all of the following fit into your strategy?
Businesses with a written description of their future had:
30%
25%
50%
Greater Company Size
More Owner Compensation
Faster Growth
Revenue Mapping
Create Goals First
And how you will measure them.
Next, Know Your Audience
Go deep and don’t guess.
Target, Target, Target.
It’s not “Marketing”, It’s “Micro Targeting”.
Create A Map Per Target
Converting Leads
Tactical Experiential
Interesting
Interesting
Buy – Beg – Bug Earn
Shouting your message out, and hoping your customers hear it.
Creating something that draws the customer to you.
The shift from outbound to inbound
ContentPROVIDE VALUE!
It’s not your job to sell me anymore, instead...
Tell me a story
Teach me something new
Help me solve a problem
Show me something I’ve never seen before
Make me laugh, or cry, or cheer
Persona Based Value
If it doesn’t fit their need, it is a huge hole in your funnel.
Driving Prospects
The best place to hide a dead body is page 2
of search results
Integrated, But StrategicTest, measure and optimize.
Closing Sales
Nurture LeadsRecycle people back into your sales funnel.
Lead nu r tu r ing ema i l s ge t 4-10 t imes the
response ra te o f s tanda lone ema i l b las t s .
50% of leads are qualified but are not ready to buy
AutomationStay top of mind while nurturing down the
funnel
Doesn’t Your Website Deserve Better?
www.insivia.com