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RESEARCH PROPOSAL
TOPIC
Study of the Trends in the Fast
Food Industry in Jalandhar
About the Topic
In todays world, Fast food and Readymade food have become an integral part of the youth in
India. Jalandhar reason for the rise of this trend is due to the convenience associated with it insuch a fast paced wo r ld . Wit h th e en tr y o f ne w an d wo r ld cla ss fa s t fo od
b ra n d s in th e Pu n j a b ma rk e t s, th e g r o w th prospects of the Fast food industry seem
bright. The initial stage of our research into the trends in the industry involved with secondary
research that had already been carried out. We found a research on the breakfast,
lunch and dinner time fast food chain preferences of urban youth (18-27 years). Based on
this we decided to design our survey having tw o p a rt s: G e tt in g th e f a s t f o o d c h ai n
pr ef er en ce s o f o ur sa mp le se t f or th e t hr ee me als an d t he n further get the
quality perception for these chains. The survey involving the choice of Fast food chain
involved the famous chains: McDonalds, Pizza Hut, Dominos Pizza, and KFC. The range
covered various types of fast food. Dominos and P i z z a H u t w e r e b o t h i n c l u d e d o w i n gto t he i r p opu lar i ty and P iz za be i ng a ma jor f as t foo d i t em. Subway was
deliberately excluded at this stage as it involved an Open-kitchen concept and we wanted to quiz
on the choice without the bias of quality.
Also the second stage involving the survey on quality percep tion was based on the
response from the sample set about their fast food eating habits. The second stage
became prominently important in the light of the fact that the sample set showed a strong habit
of ordering fast food for lunch and dinner and hence the secondary researchs
findi ng s abo ut fast food eating habits could be applied to the universe set of urban youth in
Punjab. A different sample set was quizzed for the quality perception based on the observationfrom the first stage.
RESEARCH METHODOLOGY
RESEARCH - Search for Knowledge
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RESEARCH DESIGN-Descriptive Research Design, Type of conclusive
research design
COLLECTION OF DATA
1)Primary Data - Survey Method
2)Secondary Data Company Records, Websites, Books
SAMPLING TECHNIQUES
Samples Mid level and High Level IT Companies in chennai
Total Population -32 IT companies
Sample Size -128
Sampling Method-Quota sampling
Mid level IT Companies -50%
High Level IT Companies-50%
Review of Literature
Compensation and Benefits laws affecting the flexible workforce
Author: Whitehead, Steven J., Sakolow, Dena H.
Publisher: Warren, Gorham & Lamont, Inc.
Publication Name: Journal of Compensation and Benefits
Subject: Insurance
Year: 1999
The evolution of contingent workforce in corporate America did not only revive
the dynamism of the industrial sector, but also created legal problems on employee
compensation and benefit management. To address these issues, the federal
government enacted the Employee Retirement Income Security Act, which oversees
the status of employees. Other labor policies, including the Fair Labor Standards
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Act, have been mandated by the government in an attempt to address issues such
as wage, hour, health benefit, pension programs and employment taxes.
Evaluating Employee Compensation
Author: Kanungo, Rabindra N., Mendonca, Manuel
Publisher: University of California Press
Publication Name: California Management Review
Subject: Business, general
Year: 1988
The continually rising costs of pay and benefits is always a matter of serious
concern to organizations. However, these costs are not subjected to the probing
cost-benefit analyses that are routinely used for operating costs. This articleexplores some of the reasons for manager's indifference to these enormous
expenditures. Drawing upon a recent study of how employees view monetary and
non-monetary rewards, the authors present an 'Action Program' that managers can
use to determine if their organization's compensation expenditures are generating
the appropriate motivational responses. Illustrated by its use in a Canadian
corporation, this diagnostic tool presents step-by-step procedures to evaluate the
motivational effectiveness of each reward item of a compensation program
consistent with the human resource objectives of the organization
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