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RESEARCH PROPOSAL

TOPIC

Study of the Trends in the Fast

Food Industry in Jalandhar

About the Topic

In todays world, Fast food and Readymade food have become an integral part of the youth in

India. Jalandhar reason for the rise of this trend is due to the convenience associated with it insuch a fast paced wo r ld . Wit h th e en tr y o f ne w an d wo r ld cla ss fa s t fo od

b ra n d s in th e Pu n j a b ma rk e t s, th e g r o w th prospects of the Fast food industry seem

bright. The initial stage of our research into the trends in the industry involved with secondary

research that had already been carried out. We found a research on the breakfast,

lunch and dinner time fast food chain preferences of urban youth (18-27 years). Based on

this we decided to design our survey having tw o p a rt s: G e tt in g th e f a s t f o o d c h ai n

pr ef er en ce s o f o ur sa mp le se t f or th e t hr ee me als an d t he n further get the

quality perception for these chains. The survey involving the choice of Fast food chain

involved the famous chains: McDonalds, Pizza Hut, Dominos Pizza, and KFC. The range

covered various types of fast food. Dominos and P i z z a H u t w e r e b o t h i n c l u d e d o w i n gto t he i r p opu lar i ty and P iz za be i ng a ma jor f as t foo d i t em. Subway was

deliberately excluded at this stage as it involved an Open-kitchen concept and we wanted to quiz

on the choice without the bias of quality.

Also the second stage involving the survey on quality percep tion was based on the

response from the sample set about their fast food eating habits. The second stage

became prominently important in the light of the fact that the sample set showed a strong habit

of ordering fast food for lunch and dinner and hence the secondary researchs

findi ng s abo ut fast food eating habits could be applied to the universe set of urban youth in

Punjab. A different sample set was quizzed for the quality perception based on the observationfrom the first stage.

RESEARCH METHODOLOGY

RESEARCH - Search for Knowledge

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RESEARCH DESIGN-Descriptive Research Design, Type of conclusive

research design

COLLECTION OF DATA

1)Primary Data - Survey Method

2)Secondary Data Company Records, Websites, Books

SAMPLING TECHNIQUES

Samples Mid level and High Level IT Companies in chennai

Total Population -32 IT companies

Sample Size -128

Sampling Method-Quota sampling

Mid level IT Companies -50%

High Level IT Companies-50%

Review of Literature

Compensation and Benefits laws affecting the flexible workforce

Author: Whitehead, Steven J., Sakolow, Dena H.

Publisher: Warren, Gorham & Lamont, Inc.

Publication Name: Journal of Compensation and Benefits

Subject: Insurance

Year: 1999

The evolution of contingent workforce in corporate America did not only revive

the dynamism of the industrial sector, but also created legal problems on employee

compensation and benefit management. To address these issues, the federal

government enacted the Employee Retirement Income Security Act, which oversees

the status of employees. Other labor policies, including the Fair Labor Standards

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Act, have been mandated by the government in an attempt to address issues such

as wage, hour, health benefit, pension programs and employment taxes.

Evaluating Employee Compensation

Author: Kanungo, Rabindra N., Mendonca, Manuel

Publisher: University of California Press

Publication Name: California Management Review

Subject: Business, general

Year: 1988

The continually rising costs of pay and benefits is always a matter of serious

concern to organizations. However, these costs are not subjected to the probing

cost-benefit analyses that are routinely used for operating costs. This articleexplores some of the reasons for manager's indifference to these enormous

expenditures. Drawing upon a recent study of how employees view monetary and

non-monetary rewards, the authors present an 'Action Program' that managers can

use to determine if their organization's compensation expenditures are generating

the appropriate motivational responses. Illustrated by its use in a Canadian

corporation, this diagnostic tool presents step-by-step procedures to evaluate the

motivational effectiveness of each reward item of a compensation program

consistent with the human resource objectives of the organization