Passion-based Marketing for Non-Profits
Engaging You and Your Volunteers
Susie Pryor, PhDSchool of Business
Washburn University
Marketing is Pervasive
IdeasPeoplePlacesProductsServicesBrandsOrganizations
Every Marketer Face Unique Challenges
PoliticiansCannot “target”
specific markets, in the way firms can
Industry leadersAlmost forced to
utilize significant financial resources as “ante” is continually upped by competitors
Every Marketer Face Unique Challenges
Small businessesLack financial
resourcesRelatively
inexperienced
Not-for-profitsLack financial
resourcesRelatively
inexperiencedMay not control
“brand” at the local level
Yet their remain commonalities . . . .
Yet their remain commonalities . . . .
Marketing is always
about value
Great marketing is always about . . . .
Great marketing is always about . . . .
PASSION
Great marketing is always about . . . .
PersistenceActionStrategySystematicIntrusiveOmnipresentNormative
Thank you!