Passion-based Marketing for Non-Profits

Engaging You and Your Volunteers

Susie Pryor, PhDSchool of Business

Washburn University

Marketing is Pervasive

IdeasPeoplePlacesProductsServicesBrandsOrganizations

Every Marketer Face Unique Challenges

PoliticiansCannot “target”

specific markets, in the way firms can

Industry leadersAlmost forced to

utilize significant financial resources as “ante” is continually upped by competitors

Every Marketer Face Unique Challenges

Small businessesLack financial

resourcesRelatively

inexperienced

Not-for-profitsLack financial

resourcesRelatively

inexperiencedMay not control

“brand” at the local level

Yet their remain commonalities . . . .

Yet their remain commonalities . . . .

Marketing is always

about value

Great marketing is always about . . . .

Great marketing is always about . . . .

PASSION

Great marketing is always about . . . .

PersistenceActionStrategySystematicIntrusiveOmnipresentNormative

Thank you!