Life is Short, Talk is CheapLife is Short, Talk is Cheap

Results MatterResults Matter

Our BackgroundOur Background

Red Shoes Consulting is comprised of partners and highly experienced consultants who bring diverse global perspectives and experience to our clients in the US, UK, India and Russian Federation.

Red Shoes Consulting is focused as a boutique advisory services firm on:• Business Development & Interim Management• Social Media Marketing & Measurement• Digital Media Strategy, Production & Distribution• Strategy, Transformation & Market Research

We differentiate ourselves with our people, simple approach and straightforward philosophy. We were founded in 2001 as HarrisonGray and through mergers / divestures rebranded as Red Shoes Consulting in 2009.

We develop clear and direct strategies for our clients that can be realistically and rapidly implemented together. Strategy's important, but it's not of much use until it's translated into attainable goals and real action.

ApproachApproach

Ideas > Action > Results

Our engagement model is predicated upon adding meaningful value and quantifiable results. Our people have an unwavering commitment to the creative process, innovation and excellence in everything we undertake.

How We Are Different

Rapid, Entrepreneurial, Creative and Nimble Approach Experience…people with real world and client-side experience do the

work, not recent college grads Fixed-fee for fixed scope and risk-sharing fee models - no clock

watching We share your sense of urgency and consider ourselves part of your

team We are not ‘yes-people’…while we will support you, we will challenge

what we think is not working The solutions and strategies are owned by you and we ensure that

knowledge transfer is complete

Past & Current ClientsPast & Current Clients

What Our Clients SayWhat Our Clients Say

“RSC’s approach and reach goes well-beyond traditional consulting firms. They delivered a complete turnkey online and mobile marketing strategy backed up with rigorous analytics, unparalleled consumer insights, creative ideas and new distribution channels.”- R.Wells, ooVoo.com

"This guy makes things happen. You need a big room to contain all the great ideas that he can come up with...and he follows up like none other. Marcus is one of the most creative leaders in business. Out of the box doesn't quite sum up Marcus. If he doesn't think of it, who will?” - Dan Shmalo, Managing Partner 360 Venture Law

"Spanning cultures and continents yet bridging the positives of every individual with inspiration and support. Marcus is a mentor, a facilitator, a catalyst, a friend at all times, a maven and the hub of large networks of people and thinking. He is a believer, unrelenting in his passion to produce nonzero value for each and everyone he meets. It's just a matter of time before he impacts you directly or indirectly but positive and lasting it will be. What can you say to someone who brings the rain and the sun when you need it? Honored and yes...privileged..."- Paul Chong, Director, Red Point International

"Marcus is one of the brightest 'thought leaders' in the new media game I've come across in a long time. His knowledge, passion and 'can do' attitude has seen him achieve a lot of success in his career. I enjoyed working with Marcus and hope our paths will cross again soon."- Dharpan Randhawa, Managing Director / Group Publisher , 100 Thousand Club

EngagementApproach

Media Asset & Portfolio Risk ManagementMedia Asset & Portfolio Risk Management

Client Challenge

RSCSolution

1. Establish a portfolio of options and identify purpose of each investment

2. Determine which opportunities will best help in renewing core

3. Understand and define how to invest and nurture ongoing growth & innovation

1. Company faces uncertainty about future2. Industry dynamics are rapidly changing and

competition is coming from new areas3. Many new technologies provide for array of

options to grow business

Sample initiative investment portfolio for a market leader:

Co

mp

etit

ive

Imp

act

Advantage

Parity

Investment CategoriesSIBs ROIs OCIs

Disadvantage

Stay in business (SIB) – Infrastructure

Return on investment (ROI) – Faster, better, cheaper

Option creating investment (OCI) – Creating future marketplace and competitive advantage

(Size of circle represents size of investment)

We evaluate and prioritise existing business opportunitiesWe evaluate and prioritise existing business opportunities

Case Study: International PaperCase Study: International Paper

Business Problem:

Managing poor investment performance Recent acquisition raised heightened awareness to increasing administration costs Management and merging of complex population and plans. Concerned about capturing and measuring accurate administrative requirements for their complex population,

technology requirements, and sheer number of plans Pushing & managing current vendor to provide market updates in compliance, technology, and processing

Solution Review current state of administrative practices Provide comparison against industry standard

for administration and investment structures Developed and managed Request For

Proposal process Provided and presented vendor evaluations

Results Uncovered non standard market practices and out dated

technology approaches in current administration Provided best practice solutions and set market

technology expectations Analysis provided a stack ranking of outsource providers

and investment groups along with strengths and weaknesses

Negotiated rate structures and the inclusion of standard and plan specific practices

Implemented solution decreased administration costs by 4 million

EngagementApproach

Client Challenge

RSCSolution

1. Collaborate with client to create new viral social media campaigns, contests and social media / organic search presence

2. Developed plan and platform to launch series of new apps, sales initiatives and social media strategy

1. Company growth slowing and profits declining2. High growth and emerging product areas

dominated by focused competitors3. Difficulty in incorporating new technologies into

core business processes

MarketAssessment

Check Aspirations

Where should you be?

Establish current positioning and target competitive market, setobjectives, and assess executivealignment and willingness

Investment

Pro

jec

t D

ura

tio

n

Develop Options and Select Concept

Size : Scope

Conduct ideation sessions, customer research, market and competitive analysis

AlignAre you prepared to get

there?

Set ContextWhere are you today?

Social MediaDynamics

Demand Drivers

Market Shaping Paradigms

Analyze current state and market Differentiators and potential barriers to market leadership

Develop & Launch New

Initiatives

Social Media & SEODiagnostics

Client Case Study: Social Media Ideation & SolutionsClient Case Study: Social Media Ideation & Solutions

EngagementApproach

Increase revenues and drive product innovation by seeking to identify and leverage brand assets across new platforms like social media and mobile platforms

Client Challenge

RSCSolution

1. View brand as a platform for innovation2. Seek to increase brand awareness and

create consistent message / perception across media

3. Seek new to the world extensions of company’s brand

1. Company is attempting to seek new revenue streams to grow and/or replace current business

2. Increase return on assets while be a good steward of your brand

Source: “Brand Asset Management”, Scott Davis

Bra

nd

Va

lue

Expected Differentiating BreakthroughBenefit Type

Brand

exte

nsion

type

Costreductions

Costreductions

RepositioningsRepositionings

Improvements/ Line extensionsImprovements/ Line extensions

New to the company

New to the company

New to the world

New to the world

Degree of riskand return

1. Screen new ideas for consistency with existing brand strategy

2. Assess type of benefit that will accrue to the company

3. Link benefit to new revenue streams

4. Classify degree of risk inherent in new revenue stream

5. Quantify expected return

6. Assess impact on firm’s brand value

Client Case Study: Using Brand Extension to Drive New RevenuesClient Case Study: Using Brand Extension to Drive New Revenues

He has managed engagements as a partner and independent consultant for Andersen, Diamond Management & Technology Consultants, Parson / Proudfoot, 7days, Goldman Sachs and HarrisonGray.

Marcus’ focus in recent years has been in digital and social media, joint ventures, opening international markets, and driving digital distribution / cross-platform revenue growth for leading media and entertainment companies. Marcus has considerable experience advising clients and leading cross-functional teams in the US, UK, Germany, France, Russia / CIS, India and Australia.

Recent Engagements: •Contracted to develop, launch and lead New Media, Digital Distribution and JVs for Bollywood’s Eros International based in London•Russian Federation / VTB Bank New Media Advisor•Developed and implemented online strategy and outsourcing for largest Medical Weight Loss network•UK Government (Department of Works & Pensions): Organizational Assessment & Design

Marcus Stuart Vannini

Marcus is an international leader in management consulting with over 16 years of demonstrated experience in driving engagements within the financial services, media & entertainment, telecommunications, energy and government sectors.

Managing PartnerManaging Partner

Erin TaylorRed Shoe Consulting

erin@redshoeconsulting.com603.835.6706