FIA & IMSPA Industry Summit 2011 01/12/2011
1
The Health of the Nation:
The role of sport, exercise
and medicine
Dr Richard Budgett
CMO LOCOG
With thanks to our lead sponsor: With thanks to our supporting sponsor:
History of 2012 bid
Olympic effect
Importance of exercise
Health legacy from the Games
FIA & IMSPA Industry Summit 2011 01/12/2011
2
Vision
–Use the Games to Inspire Change
– Welcome the World
Biggest Sporting Event in the World
Legacy Opportunity
History of bid for 2012
• East London
• February 2005 presentation to IOC
• Promises of ambulances, hospitals and
volunteers
• Promises of legacy in Sport and Exercise
Medicine
• Develop specialty
• Centre of Excellence
• Nation exercising
Won the bid!
FIA & IMSPA Industry Summit 2011 01/12/2011
3
Olympics27 Jul – 12 Aug 2012
Paralympics29 Aug – 9 Sep 2012
Sports 28 20
Disciplines 39 21
Events 300 471
Days of competition 16 11
Competition venues 38 21
Training venues 35 14
Volunteers 70,000 40,000
Olympic Park – Week 1
SwimmingBasketball
HockeyHandball
Diving
Water Polo
Track Cycling
FIA & IMSPA Industry Summit 2011 01/12/2011
4
Outside
London in
Week 1
Coventry
Manchester
Glasgow
Newcastle
Cardiff
Football
Outside
London in
Week 1
Eton Dorney
Rowing
Broxbourne
Canoe Slalom
Weymouth &
Portland Sailing
FIA & IMSPA Industry Summit 2011 01/12/2011
5
Central Zone – Week 1
Earls Court
Indoor Volleyball
Wimbledon
Tennis
Horse Guard’s Parade Beach Volleyball
Road Race
Archery
Lord’s
Olympic Park – Week 2
AthleticsHockey
Basketball
Handball
Water PoloDiving
Synchronised
SwimmingSwimming
FIA & IMSPA Industry Summit 2011 01/12/2011
6
River Zone – Week 2
Wrestling
ExCeL Arena
BoxingWeightlifting
Table Tennis
Taekwondo
Shooting
Royal Artillery
Barracks
IOC Technical Manual on Medical
Services
– Excellence provision and resilience
– Effective Teamwork OCOG and Healthcare community
– Community involvement during planning and implementation
– No compromise of normal care
FIA & IMSPA Industry Summit 2011 01/12/2011
7
Client Groups
Athletes and Team Officials
Technical Officials
Olympic & Paralympic Family
Press
Broadcast
Marketing Partners
Workforce
Spectators
400 Horses
POLYCLINICSSports Medicine
Imaging (MRI, CT, X-ray, US)
Dental
Pharmacy
Primary Care
Laboratory Services
Physiotherapy
Podiatry
Optometry
Emergency Services
Overnight Stay Ward (London Only)
IOC/IPC Medical Commission Offices
Specialist Clinics – e.g. ENT, Cardiology
Hydrotherapy (London Only)
FIA & IMSPA Industry Summit 2011 01/12/2011
8
The Healthy Games
Role of LOCOG
• Safe and sustainable
• No smoking
• Food vision
• Health promotion
• Prevention of injury and illness
• Promote exercise
Training & performance
Lifestyle & health
Nature or Nurture?
Smoking, diabetes, obesity &
exercise
The Importance of
Exercise
FIA & IMSPA Industry Summit 2011 01/12/2011
9
IOC – “Protect the health of the athlete”
IOC Medical Code
Anti-doping
No needle policy
In UK:
Faculty, Institute and Association of SEM
Multidisciplinary team:
Medical, Physiotherapy, Massage, Nutrition, Psychology, Strength & Conditioning and coaching
Co-operation
Importance of Sport and
Exercise Medicine (SEM)
The importance of exercise and SEM
Exercise for health to Mass participation to Extreme exercise:
2 km jog to marathon to ultramarathon
Prevention and treatment illness
and injury
Exercise as a therapeutic tool
FIA & IMSPA Industry Summit 2011 01/12/2011
10
Graded Exercise therapy in chronic
fatigue syndrome
BART’S TRIAL
12 weeks exercise OR flexibility
55% better in exercise group
27% better in flexibility group
(Fultcher and White BMJ)
Athletes with Chronic Fatigue
Objective Underperformance
Present earlier
Less severely affected
Recovery in months not years
Major stresses are exercise and competition
Rehabilitative exercises - hold back!
FIA & IMSPA Industry Summit 2011 01/12/2011
11
21
Health Legacy
Olympic Games Effect?
LOCOG focus on delivery
School Games, Change4life,
NHS 2012X2012, Sportivate coaching,
Gold Challenge, Health Protection Agency
Polyclinic legacy
Centres of Excellence
Promotion SEM and NHS provision by
multidisciplinary team
Successful Games
Clean
Team GB win medals
Welcoming
Brilliant
Athletes as role models
Inspiration
Successful Legacy
Healthier Nation
FIA & IMSPA Industry Summit 2011 01/12/2011
12
Thank You!
Top Related