R budget fitness industry assoc health nation nov 2011

FIA & IMSPA Industry Summit 2011 01/12/2011

1

The Health of the Nation:

The role of sport, exercise

and medicine

Dr Richard Budgett

CMO LOCOG

With thanks to our lead sponsor: With thanks to our supporting sponsor:

History of 2012 bid

Olympic effect

Importance of exercise

Health legacy from the Games


2

Vision

–Use the Games to Inspire Change

– Welcome the World

Biggest Sporting Event in the World

Legacy Opportunity

History of bid for 2012

• East London

• February 2005 presentation to IOC

• Promises of ambulances, hospitals and

volunteers

• Promises of legacy in Sport and Exercise

Medicine

• Develop specialty

• Centre of Excellence

• Nation exercising

Won the bid!


3

Olympics27 Jul – 12 Aug 2012

Paralympics29 Aug – 9 Sep 2012

Sports 28 20

Disciplines 39 21

Events 300 471

Days of competition 16 11

Competition venues 38 21

Training venues 35 14

Volunteers 70,000 40,000

Olympic Park – Week 1

SwimmingBasketball

HockeyHandball

Diving

Water Polo

Track Cycling


4

Outside

London in

Week 1

Coventry

Manchester

Glasgow

Newcastle

Cardiff

Football

Outside

London in

Week 1

Eton Dorney

Rowing

Broxbourne

Canoe Slalom

Weymouth &

Portland Sailing


5

Central Zone – Week 1

Earls Court

Indoor Volleyball

Wimbledon

Tennis

Horse Guard’s Parade Beach Volleyball

Road Race

Archery

Lord’s

Olympic Park – Week 2

AthleticsHockey

Basketball

Handball

Water PoloDiving

Synchronised

SwimmingSwimming


6

River Zone – Week 2

Wrestling

ExCeL Arena

BoxingWeightlifting

Table Tennis

Taekwondo

Shooting

Royal Artillery

Barracks

IOC Technical Manual on Medical

Services

– Excellence provision and resilience

– Effective Teamwork OCOG and Healthcare community

– Community involvement during planning and implementation

– No compromise of normal care


7

Client Groups

Athletes and Team Officials

Technical Officials

Olympic & Paralympic Family

Press

Broadcast

Marketing Partners

Workforce

Spectators

400 Horses

POLYCLINICSSports Medicine

Imaging (MRI, CT, X-ray, US)

Dental

Pharmacy

Primary Care

Laboratory Services

Physiotherapy

Podiatry

Optometry

Emergency Services

Overnight Stay Ward (London Only)

IOC/IPC Medical Commission Offices

Specialist Clinics – e.g. ENT, Cardiology

Hydrotherapy (London Only)


8

The Healthy Games

Role of LOCOG

• Safe and sustainable

• No smoking

• Food vision

• Health promotion

• Prevention of injury and illness

• Promote exercise

Training & performance

Lifestyle & health

Nature or Nurture?

Smoking, diabetes, obesity &

exercise

The Importance of

Exercise


9

IOC – “Protect the health of the athlete”

IOC Medical Code

Anti-doping

No needle policy

In UK:

Faculty, Institute and Association of SEM

Multidisciplinary team:

Medical, Physiotherapy, Massage, Nutrition, Psychology, Strength & Conditioning and coaching

Co-operation

Importance of Sport and

Exercise Medicine (SEM)

The importance of exercise and SEM

Exercise for health to Mass participation to Extreme exercise:

2 km jog to marathon to ultramarathon

Prevention and treatment illness

and injury

Exercise as a therapeutic tool


10

Graded Exercise therapy in chronic

fatigue syndrome

BART’S TRIAL

12 weeks exercise OR flexibility

55% better in exercise group

27% better in flexibility group

(Fultcher and White BMJ)

Athletes with Chronic Fatigue

Objective Underperformance

Present earlier

Less severely affected

Recovery in months not years

Major stresses are exercise and competition

Rehabilitative exercises - hold back!


11

21

Health Legacy

Olympic Games Effect?

LOCOG focus on delivery

School Games, Change4life,

NHS 2012X2012, Sportivate coaching,

Gold Challenge, Health Protection Agency

Polyclinic legacy

Centres of Excellence

Promotion SEM and NHS provision by

multidisciplinary team

Successful Games

Clean

Team GB win medals

Welcoming

Brilliant

Athletes as role models

Inspiration

Successful Legacy

Healthier Nation


12

Thank You!

R budget fitness industry assoc health nation nov 2011

Sports

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