Qlik Sense and QlikView | 1
Data Sheet
Qlik Sense®
and QlikView®
Background
Qlik®
was founded in Lund, Sweden in 1993, and is currently headquartered in Radnor, PA USA. We currently
have over 40,000 customers and 1700 partners in more than 100 countries. Today, Qlik is a leader in the data
analytics market, having grown 30% (CAGR) over the last 10 years, outpacing the overall BI market which is
growing at roughly 8-9% per year.
For the past several decades, through 2014, QlikView®
has served as our flagship product. QlikView allows
for the rapid creation of highly interactive guided analytics applications and dashboards, designed to solve
specific business problems. QlikView was largely responsible for driving the significant shift in the BI
marketplace, away from large IT driven stack based approaches to more agile data discovery solutions.
In 2014, we launched Qlik Sense®
, our next-generation product for self-service oriented visual analytics. Qlik
Sense runs on the Qlik Analytics Platform®
, which includes the Qlik engine, developer APIs, and management
tools. Qlik Sense Enterprise packages Qlik Sense and the Qlik Analytics Platform together to support the full
spectrum of BI use cases across an organization, including self-service visualization and exploration, guided
analytics apps and dashboards, embedded analytics, and reporting, all within a governed framework that
offers enterprise scalability and trust for IT. Qlik Sense is also offered in the cloud, in basic and business
editions.
At the core of both Qlik Sense and QlikView is the patented Qlik associative engine. Unlike query-based tools,
which limit interactivity and create blind spots, the Qlik engine was designed specifically for interactive, free-
form exploration and analysis. It fully combines large numbers of data sources without leaving any data
behind, and allows users to explore analytics using simple selections and searches, without restrictions or
boundaries. This enables users to spot unexpected insights and generate tremendous value that would be
missed with query-based tools. We call this The Associative Difference™.
What’s the difference?
Qlik Sense is not a new version of QlikView, nor is it suitable to replace QlikView in all use cases. While they
share the same engine and many core capabilities, there are differences in design and product strategy that
reflect both advances in technology and the evolution of customer needs in the market.
Qlik Sense provides a modern user experience for self-service oriented analytics, across a number of BI use
cases in an organization. It features a cutting edge, responsive user interface and architecture, new
innovations for self-service visualization, exploration, search, and data preparation, advanced collaboration
and mobility, and open APIs and developer tools for building custom applications and embedding analytics
using standard web development skills. In contrast, QlikView allows for rapid creation of interactive
applications and dashboards using QlikView specific development skills.
Qlik Sense and QlikView | 2
Qlik Sense Enterprise
Qlik Sense Cloud QlikView Query-Based
Visualization Tools
Clie
nt
Unified HTML5 Client
Touch User Interface
Responsive Design
Pixel-Perfect Design
Analy
sis
Associative Exploration
Search Based Analysis
Modern Visualizations
Self-Service Creation
Self-Service Data Preparation
Guided Analytics Apps / Dashboards
Advanced Analytics Integration
Colla
bora
tio
n Collaboration & Hub
Data Storytelling
Managed Reporting
Mobile Offline Apps
Pla
tfo
rm
App Development – Integrated Environment
App Development – Open and standard APIs
Broad Data Connectivity
Data Integration / ETL
Big Data Capabilities
Broad Ecosystem and Community
Gove
rnance
Centralized Management
Governed Libraries
Rules Based Security
Associative Indexing Engine
How do I choose?
For new customers, we recommend Qlik Sense. Qlik Sense offers users a full range of capabilities for modern
data analytics, all within a governed self-service framework. And organizations can build custom analytics
apps and embed analytics using existing developer resources, without having to ramp up new skill sets.
For existing customers, you should feel confident in continued use of QlikView, especially where you have
existing QlikView skills and investments. We are committed to ongoing investment in QlikView, and continue
to offer at least one new feature release annually. We also continue to surround QlikView with value added
products such as Qlik NPrinting®
, Qlik GeoAnalytics®
, Qlik Connectors®
, and Qlik DataMarket®
. Furthermore,
QlikView customers should consider adding Qlik Sense to existing environments for new use cases. Because
both products run on the same engine, customers can easily re-use existing assets such as data models and
analytics expressions. We are making significant investments to improve coexistence, for more seamless
integration, conversion, management and user access across the two products. And we offer flexible pricing
that allows customers to extend their QlikView use with Qlik Sense, including new subscription options.
For more information on Qlik products and our future innovation strategy, please refer to the Qlik Statement of
Direction, at http://go.qlik.com/qlik-statement-of-direction.
© 2017 QlikTech International AB. All rights reserved. Qlik®, Qlik Sense®, QlikView®, QlikTech®, Qlik Cloud®, Qlik DataMarket®, Qlik Analytics Platform®, Qlik NPrinting®, Qlik Connectors®, Qlik GeoAnalytics® and the QlikTech logos are trademarks of QlikTech International AB which have been registered in multiple countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.
qlik.com
Qlik Sense | 1
Data Sheet
Qlik Sense®
See the whole story that lives within your data
Qlik Sense is a next-generation application for modern, self-service oriented analytics. It supports the full
spectrum of BI use cases across an organization, including self-service visualization and exploration, guided
analytics apps and dashboards, custom and embedded analytics, and reporting, all within a governed
framework that offers enterprise scalability and trust for IT. Qlik Sense was built to deliver broad value for
users of all skill levels, whether working individually, in teams, or globally. Whether simply consuming,
exploring and analyzing, creating, or collaborating, Qlik Sense provides advanced capabilities that delight and
empower everyone.
Qlik Sense runs on the Qlik Analytics Platform, which includes Qlik’s second generation associative engine,
developer APIs, and management tools. Qlik’s proven and patented associative technology allows users of all
skill levels to explore information freely, using interactive selections and global searches, without the
limitations of relational databases and query-based tools. Qlik Sense takes analytics to a new level of power
and flexibility, so that everyone in your business is more informed and capable of acting and reacting faster.
Qlik Sense | 2
Self-service visualization and discovery
Qlik Sense® offers a cutting-edge visualization and discovery
experience in a smart, responsive, HTML5 user interface that allows
people to explore information and gain critical insights at the speed
of thought. Qlik Sense is built to promote the use of human intuition
in all areas of the user experience.
Associative Exploration
Exploration in Qlik Sense is unmatched. Users can freely ask
questions using simple, natural interactive selections, without
boundaries or restrictions. Qlik’s associative engine instantly
responds after each click, recalculating all analytics to the new
context and highlighting data relationships through easy-to-
understand color cues. This empowers people to follow their own
paths to insight, uncovering blind spots that would have been
overlooked in query-based tools.
Smart Search in Qlik Sense is unlike any other business intelligence
solution. It allows people to search across the entire app and all their
data using keywords, to uncover the right analytics and insights. Qlik
Sense not only reveals matching dimensions, but also associations
that exist between dimension values across all sources, ranking the
results by strength of association. And with visual search, the best
charts and graphs are displayed as thumbnails for easy navigation.
The Associative Difference
Qlik’s associative technology frees users and organizations from the limitations of query based tools. People can easily bring together all their data and explore it freely using simple searches and selections, without restrictions or boundaries. After each click, our patented associative engine instantly recalculates all analytics to the current context and highlights relationships in the data using easy-to-understand color cues: green (selected), white (associated), and gray (unrelated). Users benefit from this speed-of-thought feedback every time they ask a question, allowing them to gain insights, take next steps, and follow their unique ideas to discovery.
Relational databases were designed in the 1980’s for transactional systems, not modern analytics. Unlike these query-based tools, Qlik’s associative engine does not leave data behind or limit users to predefined questions or hierarchies. It was built to provide highly scalable dynamic calculation and association for large numbers of users on massive data volumes. This unique and patented engine technology is Qlik’s primary advantage, with over 15 years of innovation and investment.
Qlik Sense | 3
Smart Visualizations and Analytics
Smart Visualizations in Qlik Sense offer new, innovative techniques for conveying meaning in data. They
feature advanced summarization techniques, intelligent use of color gradients, and responsive design that
adapts information based on screen size. Smart data compression summarizes massive data sets as heat
maps on scatterplots, and time aware charting intelligently represents time series data without gaps or
inconsistencies. Advanced Analytics Integration offers engine-level data exchange between Qlik Sense and
third party engines such as R and Python, allowing users to interact with advanced calculations using
associative exploration. Qlik GeoAnalytics® provides advanced mapping and geospatial calculation that
allows users to analyze geographic data with non-geographic information to uncover patterns and hidden
insights. And because visualizations are automatically integrated with Qlik’s associative engine, they are fully
interactive and respond to changes in context from anywhere in the app.
Self-service creation
With Qlik Sense, people no longer have to wait for new reports or updates to visualizations. Business analysts
and users can simply drag and drop to create or modify analytics, without having to wire objects together or
build complex SQL queries. Creation in Qlik Sense is progressive; increased sophistication is disclosed only
as a user wants and needs it. Governed, centralized libraries of data, metrics, and objects facilitate sharing
and re-use and promote consistency and accuracy. And users can easily load their own data from multiple
sources using smart, self-service data preparation and profiling, without having to be data model experts.
Qlik Sense | 4
Sharing of knowledge and insights
Qlik Sense brings analytics directly to the point of decision, allowing users to share insights, communicate
more effectively, and work collaboratively in both office and mobile settings.
Centralized sharing and collaboration
Groups and teams can easily collaborate in Qlik Sense to make better decisions. A unified hub offers a
central point of access for Qlik Sense and QlikView® apps, and Qlik NPrinting™ reports. It offers streams of
content for different topic areas or workgroups, allowing people to locate and share relevant analyses in an
organized manner. With streams, IT can control and govern content, ensuring the right people have access to
the right analytics and reducing the risk of visualization chaos.
Data Storytelling and reporting
Interactive Data Storytelling allows people to create and present guided stories, rich with narrative and
graphics, to communicate insights and facilitate discussion. Direct, in-context access to live analysis allows
for immediate answers to follow-up questions that arise, reducing delays in decision making.
With Qlik Sense, users can print analytics, sheets, and stories directly to .PPT and .PDF, and export data to
Excel, based on their current selections. This allows easy sharing of insights with others in popular, portable
formats. And organizations can centrally produce and distribute reports in Microsoft® Office and pixel perfect
formats using Qlik NPrinting®, allowing them to broadly spread knowledge and insight to large communities of
people, while retiring legacy BI and reporting systems.
Anywhere, anytime mobility
Qlik Sense is inherently mobile, built from the ground up for location and device independence. Users get full
capabilities on any device, including exploration, analysis, creation, and collaboration. A unified, touch-based
HTML5 client provides intuitive operation, and responsive design intelligently adapts visualizations, data, and
functionality to create the best possible experience on any device. And Qlik Sense Mobile, a native app for
iOS, features the associative engine running locally on the device — allowing for offline exploration without
limits. With Qlik Sense, people can instantly solve problems anywhere, anytime they arise, and developers
don’t need to worry about customizing content for mobile devices.
Qlik Sense | 5
A platform for the entire enterprise
With Qlik Sense, organizations benefit from developer and enterprise capabilities not found in standalone
visualization tools. This allows them to broadly deploy self-service oriented analytics without having to
sacrifice governance, security, or scalability.
Customization and extension
Qlik Sense is underpinned by the Qlik Analytics Platform, allowing it to be fully customized to meet unique
business needs. It offers a complete set of open and standard APIs for developers to build custom
applications, embed analytics in operational apps, and extend the functionality of Qlik Sense for new types of
visualizations, smart capabilities, and specialized business requirements. These platform capabilities can be
utilized by developers with standard technology skill sets such as HTML5, JavaScript, and .NET.
Data preparation and integration
Qlik Sense offers a robust set of data preparation and integration capabilities, allowing organizations to
cleanse, transform, and unify multiple disparate data sources without requiring external tools or data
repositories. Smart, self-service data preparation allows non-technical users to easily unify, transform and
load multiple data sources through a visual interface. Intelligent data profiling suggests the best associations
between sources and automatically handles date/time and geographic information. Powerful ETL (extract,
transform, load) scripting is available for complex data integration challenges. Qlik Connectors™ provides
broad connectivity for virtually any data source, including spreadsheets, databases, operational systems,
ERP, cloud sources, and web apps and services. And Qlik DataMarket® offers libraries of external data sets,
available as a service for easy integration into analyses.
Enterprise scalability and governance
The Qlik Management Console (QMC) offers a central point of management and monitoring for all areas of
Qlik Sense Enterprise, including multi-geography deployments. The QMC provides a large set of configuration
options for content and resources that drive quicker deployments, efficient and flexible license management,
and proper use of applications, objects, and data. The QMC is web based, responsive, and touch enabled for
access on any device.
Qlik Sense | 6
Qlik Sense offers a centralized, rules-based security model that provides customized, robust protection for all
areas of the product. Administrators can define security rules based on users, actions, resources, and the
environment, for all areas of the product. Governed, centralized libraries help to ensure consistency and
accuracy of data and analytics across the organization. And dynamic data reduction provides granular control
over information access down to the row and column level.
Qlik Sense is built using an elastic scaling architecture that allows for seamless deployment and expansion
across geographies. And with Qlik’s associative engine at its core, Qlik Sense offers industry-leading, high-
speed dynamic calculation and performance for large numbers of users on massive data volumes.
The Qlik Product Family
Qlik Sense Enterprise
The full version of Qlik Sense, Qlik's next-generation application for self-service oriented analytics, supporting the full
spectrum of BI use cases across an organization.
Qlik Sense Cloud
Qlik’s cloud based, SAS (software-as-a-service) offerings of Qlik Sense, providing visualization, exploration, and
collaboration online, available in free and business editions.
Qlik Analytics Platform
Qlik’s associative engine, APIs / developer tools, and management capabilities that underpin Qlik Sense, offered as a
standalone product for custom and embedded analytics, OEMs and developers.
QlikView
Qlik’s first generation data discovery product for rapidly creating and deploying interactive guided analytics applications
and dashboards.
Value Added Products for Qlik Sense and QlikView
Qlik GeoAnalytics Advanced mapping and geographic calculation and analysis.
Qlik NPrinting Centralized report creation and distribution.
Qlik Connectors Broad connectivity to file based, on-premise, cloud, web, and big data sources.
Qlik DataMarket Data as-a-service (DaaS), offering access to public and syndicated data sources.
qlik.com
© 2017 QlikTech International AB. All rights reserved. Qlik®, Qlik Sense®, QlikView®, QlikTech®, Qlik Cloud®, Qlik DataMarket®, Qlik Analytics Platform®, Qlik NPrinting™, Qlik Connectors™, Qlik GeoAnalytics™ and the QlikTech logos are trademarks of QlikTech International AB which have been registered in multiple countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.
Datasheet
qlik.com
The Associative Difference™
Freedom from the limitations of query-based tools
Datasheet
The Associative Difference™ | 2
Relational Databases and Queries are Old Technology
Simply put, relational databases and SQL queries were not designed for
modern analytics. While it’s true that SQL is required to pull data from many
sources, most analytics tools depend on SQL and query based approaches
as their fundamental architecture for modeling data and supporting
interactivity. This is a major flaw – resulting in restricted linear exploration
and analysis on partial subsets of data. Data sources must be brought
together using SQL joins, and assumptions must be made in advance about
what types of questions users will have. All other data is left behind. If a user
wants to pivot their analysis based on something they discover, they will
likely have to re-build complex queries, which often means going back to
more experienced data experts. We call this the “ask, wait, answer cycle”.
Every new type of question has a waiting period.
The Qlik Associative Engine – Built for Modern Analytics
The Qlik Associative Engine is designed specifically for interactive,
free-form exploration and analysis. It fully combines large numbers
of data sources and indexes them to find the possible
associations, without leaving any data behind. It offers powerful
on-the-fly calculation and aggregation that instantly updates
analytics and highlights associations in the data, exposing both
related and unrelated values after each click. This means people
are free to search, explore, and pivot based on what they see,
without limitations and without having to go back to experts and
wait. That is why Qlik users consistently discover previously
unforeseen insights which have been missed by query based
tools, driving tremendous value. That’s The Associative Difference
– and only Qlik can deliver it.
There are three major characteristics of Qlik’s associative technology that make it so powerful. The first is
the ability to bring together all your data, from all your different sources, without leaving any data behind
or getting anything wrong. Second, users can explore without boundaries, asking all the questions and
follow up questions they have, through simple searches and selections. And last, people can work at the
speed of thought, without having to wait or go back to the experts for new questions. Qlik combines these
key attributes to create an unmatched experience for users of all skill levels.
The Associative Difference™ | 3
All Your Data
Qlik’s Associative Engine fully combines data from large numbers of disparate
sources, even imperfect data, without suffering the data loss or inaccuracy that typically occurs with SQL
queries and joins. The Qlik Associative Engine achieves what is technically known as a “many to many
full outer join”, which simply means that users have access to all their data from all their sources, instead
of just the limited result sets returned by queries. Query based tools typically require primary and
secondary data sources to be defined, meaning that one way or another, data will be lost.
The Qlik Associative Engine also allows imperfect data to be loaded without having to be fully modeled in
advance. And hierarchies can be created on-the-fly by users without having to pre-aggregate data. Qlik
offers both smart, self-service data preparation tools for business users and powerful data integration
scripting for complex scenarios. These data preparation capabilities help expose areas of the data and
the business where issues may exist and value can be created, without the need for external tools or
data warehouses.
Explore Without Boundaries
With Qlik’s Associative Engine, people can explore and analyze
freely, in any direction, without restrictions or boundaries. Users can make selections
within all visualizations, charts, graphs, and other objects, and can use global search to
surface data, associations, and analytics. After each click, the engine instantly responds
by recalculating analytics to the new context and highlighting associations in the data
using green (selected), white (associated), and gray (unrelated). Because the engine
dynamically calculates analytics instead of pre-aggregating data, users can pivot their
thinking to new ideas or data sets, asking any questions they want, at any level of detail,
without being limited by predefined queries or hierarchies.
The “power of gray” is a unique and powerful capability that allows users to see
unrelated values in their analysis in addition to related data, relative to their selections.
This information often conveys the most impactful insights, such as products that did not
sell or customers that did not buy, helping users discover previously unforeseen areas of
opportunity or risk. With query-based tools, these values are simply filtered out, leaving
people with only a partial data set and an incomplete story.
A leading global bank and investment firm discovered nearly 20 million in mortgage
pipeline that was not associated with any
loan processor. These mortgages showed up ‘in the gray’. The firm immediately pursued
the lost pipeline, generating tremendous
value from a single discovery that was not
possible with query based tools.
The Associative Difference™ | 4
Another defining characteristic of the Qlik Associative Engine is that it maintains a unified context for all
analytics across an entire application, without having to wire objects together or run multiple queries.
When a user makes a selection or performs a search, all visualizations, analytics and associations are
instantly updated to the new context. This gives people the ability to not only interact with individual
visualizations, but also understand the impacts of their questions on the surrounding analytics, at different
levels of detail, at the ‘speed of thought’. Users can immediately spot potential areas of interest, think of
new questions, and continue to explore further.
Speed of Thought
Query based tools may be sufficient for creating visualizations, but
only a handful of skilled users can or want to do this. Furthermore, there are even fewer
people that can create the queries to support these visualizations. So what happens to
the majority of your business users? They end up with slow, static visualizations and
reports – that only offer restricted linear analysis on partial subsets of data. Unless the
exact questions are predicted in advance, and the queries are built appropriately, people
have to go back to the data experts. We call this the “ask, wait, answer cycle”.
The Qlik Associative Engine dynamically calculates analytics and highlights associations
as quickly as users can think of questions. With this instant response, people can get the
answers they need without having to wait – for the system or for the experts. This means
faster time to value and hundreds of more informed decisions each day.
The Qlik Associative Engine achieves an unmatched combination of speed and flexibility,
not possible with query based tools. The reason is simple – it’s what it was designed to
do. It combines several unique and patented in-memory innovations including
compressed binary indexing, logical inference, and dynamic calculation, to deliver high
performance on big and small data sets, for large numbers of concurrent users, asking
questions that are not anticipated. This is our core technology advantage, and the muscle
behind Qlik’s Associative Difference.
A global IT and networking provider
brought together 500 million records of
complex customer data from multiple systems, and allowed their large
salesforce to freely explore customer
portfolios to find the best cross-sell
opportunities for maintenance and
additional products. The company generated 100
million in support renewals and 4 million
in cost savings, and greatly improved
customer satisfaction.
.
qlik.com
© 2017 QlikTech International AB. All rights reserved. Qlik®, Qlik Sense®, QlikView®, QlikTech®, Qlik Cloud®, Qlik DataMarket®, Qlik Analytics Platform®, Qlik NPrinting™, Qlik Connectors™, Qlik GeoAnalytics™ and the QlikTech logos are trademarks of QlikTech International AB which have been registered in multiple countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.
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