Qlik Sense and QlikView | 1

Data Sheet

Qlik Sense®

and QlikView®

Background

Qlik®

was founded in Lund, Sweden in 1993, and is currently headquartered in Radnor, PA USA. We currently

have over 40,000 customers and 1700 partners in more than 100 countries. Today, Qlik is a leader in the data

analytics market, having grown 30% (CAGR) over the last 10 years, outpacing the overall BI market which is

growing at roughly 8-9% per year.

For the past several decades, through 2014, QlikView®

has served as our flagship product. QlikView allows

for the rapid creation of highly interactive guided analytics applications and dashboards, designed to solve

specific business problems. QlikView was largely responsible for driving the significant shift in the BI

marketplace, away from large IT driven stack based approaches to more agile data discovery solutions.

In 2014, we launched Qlik Sense®

, our next-generation product for self-service oriented visual analytics. Qlik

Sense runs on the Qlik Analytics Platform®

, which includes the Qlik engine, developer APIs, and management

tools. Qlik Sense Enterprise packages Qlik Sense and the Qlik Analytics Platform together to support the full

spectrum of BI use cases across an organization, including self-service visualization and exploration, guided

analytics apps and dashboards, embedded analytics, and reporting, all within a governed framework that

offers enterprise scalability and trust for IT. Qlik Sense is also offered in the cloud, in basic and business

editions.

At the core of both Qlik Sense and QlikView is the patented Qlik associative engine. Unlike query-based tools,

which limit interactivity and create blind spots, the Qlik engine was designed specifically for interactive, free-

form exploration and analysis. It fully combines large numbers of data sources without leaving any data

behind, and allows users to explore analytics using simple selections and searches, without restrictions or

boundaries. This enables users to spot unexpected insights and generate tremendous value that would be

missed with query-based tools. We call this The Associative Difference™.

What’s the difference?

Qlik Sense is not a new version of QlikView, nor is it suitable to replace QlikView in all use cases. While they

share the same engine and many core capabilities, there are differences in design and product strategy that

reflect both advances in technology and the evolution of customer needs in the market.

Qlik Sense provides a modern user experience for self-service oriented analytics, across a number of BI use

cases in an organization. It features a cutting edge, responsive user interface and architecture, new

innovations for self-service visualization, exploration, search, and data preparation, advanced collaboration

and mobility, and open APIs and developer tools for building custom applications and embedding analytics

using standard web development skills. In contrast, QlikView allows for rapid creation of interactive

applications and dashboards using QlikView specific development skills.

Qlik Sense and QlikView | 2

Qlik Sense Enterprise

Qlik Sense Cloud QlikView Query-Based

Visualization Tools

Clie

nt

Unified HTML5 Client

Touch User Interface

Responsive Design

Pixel-Perfect Design

Analy

sis

Associative Exploration

Search Based Analysis

Modern Visualizations

Self-Service Creation

Self-Service Data Preparation

Guided Analytics Apps / Dashboards

Advanced Analytics Integration

Colla

bora

tio

n Collaboration & Hub

Data Storytelling

Managed Reporting

Mobile Offline Apps

Pla

tfo

rm

App Development – Integrated Environment

App Development – Open and standard APIs

Broad Data Connectivity

Data Integration / ETL

Big Data Capabilities

Broad Ecosystem and Community

Gove

rnance

Centralized Management

Governed Libraries

Rules Based Security

Associative Indexing Engine

How do I choose?

For new customers, we recommend Qlik Sense. Qlik Sense offers users a full range of capabilities for modern

data analytics, all within a governed self-service framework. And organizations can build custom analytics

apps and embed analytics using existing developer resources, without having to ramp up new skill sets.

For existing customers, you should feel confident in continued use of QlikView, especially where you have

existing QlikView skills and investments. We are committed to ongoing investment in QlikView, and continue

to offer at least one new feature release annually. We also continue to surround QlikView with value added

products such as Qlik NPrinting®

, Qlik GeoAnalytics®

, Qlik Connectors®

, and Qlik DataMarket®

. Furthermore,

QlikView customers should consider adding Qlik Sense to existing environments for new use cases. Because

both products run on the same engine, customers can easily re-use existing assets such as data models and

analytics expressions. We are making significant investments to improve coexistence, for more seamless

integration, conversion, management and user access across the two products. And we offer flexible pricing

that allows customers to extend their QlikView use with Qlik Sense, including new subscription options.

For more information on Qlik products and our future innovation strategy, please refer to the Qlik Statement of

Direction, at http://go.qlik.com/qlik-statement-of-direction.

© 2017 QlikTech International AB. All rights reserved. Qlik®, Qlik Sense®, QlikView®, QlikTech®, Qlik Cloud®, Qlik DataMarket®, Qlik Analytics Platform®, Qlik NPrinting®, Qlik Connectors®, Qlik GeoAnalytics® and the QlikTech logos are trademarks of QlikTech International AB which have been registered in multiple countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.

qlik.com

Qlik Sense | 1

Data Sheet

Qlik Sense®

See the whole story that lives within your data

Qlik Sense is a next-generation application for modern, self-service oriented analytics. It supports the full

spectrum of BI use cases across an organization, including self-service visualization and exploration, guided

analytics apps and dashboards, custom and embedded analytics, and reporting, all within a governed

framework that offers enterprise scalability and trust for IT. Qlik Sense was built to deliver broad value for

users of all skill levels, whether working individually, in teams, or globally. Whether simply consuming,

exploring and analyzing, creating, or collaborating, Qlik Sense provides advanced capabilities that delight and

empower everyone.

Qlik Sense runs on the Qlik Analytics Platform, which includes Qlik’s second generation associative engine,

developer APIs, and management tools. Qlik’s proven and patented associative technology allows users of all

skill levels to explore information freely, using interactive selections and global searches, without the

limitations of relational databases and query-based tools. Qlik Sense takes analytics to a new level of power

and flexibility, so that everyone in your business is more informed and capable of acting and reacting faster.

Qlik Sense | 2

Self-service visualization and discovery

Qlik Sense® offers a cutting-edge visualization and discovery

experience in a smart, responsive, HTML5 user interface that allows

people to explore information and gain critical insights at the speed

of thought. Qlik Sense is built to promote the use of human intuition

in all areas of the user experience.

Associative Exploration

Exploration in Qlik Sense is unmatched. Users can freely ask

questions using simple, natural interactive selections, without

boundaries or restrictions. Qlik’s associative engine instantly

responds after each click, recalculating all analytics to the new

context and highlighting data relationships through easy-to-

understand color cues. This empowers people to follow their own

paths to insight, uncovering blind spots that would have been

overlooked in query-based tools.

Smart Search in Qlik Sense is unlike any other business intelligence

solution. It allows people to search across the entire app and all their

data using keywords, to uncover the right analytics and insights. Qlik

Sense not only reveals matching dimensions, but also associations

that exist between dimension values across all sources, ranking the

results by strength of association. And with visual search, the best

charts and graphs are displayed as thumbnails for easy navigation.

The Associative Difference

Qlik’s associative technology frees users and organizations from the limitations of query based tools. People can easily bring together all their data and explore it freely using simple searches and selections, without restrictions or boundaries. After each click, our patented associative engine instantly recalculates all analytics to the current context and highlights relationships in the data using easy-to-understand color cues: green (selected), white (associated), and gray (unrelated). Users benefit from this speed-of-thought feedback every time they ask a question, allowing them to gain insights, take next steps, and follow their unique ideas to discovery.

Relational databases were designed in the 1980’s for transactional systems, not modern analytics. Unlike these query-based tools, Qlik’s associative engine does not leave data behind or limit users to predefined questions or hierarchies. It was built to provide highly scalable dynamic calculation and association for large numbers of users on massive data volumes. This unique and patented engine technology is Qlik’s primary advantage, with over 15 years of innovation and investment.

Qlik Sense | 3

Smart Visualizations and Analytics

Smart Visualizations in Qlik Sense offer new, innovative techniques for conveying meaning in data. They

feature advanced summarization techniques, intelligent use of color gradients, and responsive design that

adapts information based on screen size. Smart data compression summarizes massive data sets as heat

maps on scatterplots, and time aware charting intelligently represents time series data without gaps or

inconsistencies. Advanced Analytics Integration offers engine-level data exchange between Qlik Sense and

third party engines such as R and Python, allowing users to interact with advanced calculations using

associative exploration. Qlik GeoAnalytics® provides advanced mapping and geospatial calculation that

allows users to analyze geographic data with non-geographic information to uncover patterns and hidden

insights. And because visualizations are automatically integrated with Qlik’s associative engine, they are fully

interactive and respond to changes in context from anywhere in the app.

Self-service creation

With Qlik Sense, people no longer have to wait for new reports or updates to visualizations. Business analysts

and users can simply drag and drop to create or modify analytics, without having to wire objects together or

build complex SQL queries. Creation in Qlik Sense is progressive; increased sophistication is disclosed only

as a user wants and needs it. Governed, centralized libraries of data, metrics, and objects facilitate sharing

and re-use and promote consistency and accuracy. And users can easily load their own data from multiple

sources using smart, self-service data preparation and profiling, without having to be data model experts.

Qlik Sense | 4

Sharing of knowledge and insights

Qlik Sense brings analytics directly to the point of decision, allowing users to share insights, communicate

more effectively, and work collaboratively in both office and mobile settings.

Centralized sharing and collaboration

Groups and teams can easily collaborate in Qlik Sense to make better decisions. A unified hub offers a

central point of access for Qlik Sense and QlikView® apps, and Qlik NPrinting™ reports. It offers streams of

content for different topic areas or workgroups, allowing people to locate and share relevant analyses in an

organized manner. With streams, IT can control and govern content, ensuring the right people have access to

the right analytics and reducing the risk of visualization chaos.

Data Storytelling and reporting

Interactive Data Storytelling allows people to create and present guided stories, rich with narrative and

graphics, to communicate insights and facilitate discussion. Direct, in-context access to live analysis allows

for immediate answers to follow-up questions that arise, reducing delays in decision making.

With Qlik Sense, users can print analytics, sheets, and stories directly to .PPT and .PDF, and export data to

Excel, based on their current selections. This allows easy sharing of insights with others in popular, portable

formats. And organizations can centrally produce and distribute reports in Microsoft® Office and pixel perfect

formats using Qlik NPrinting®, allowing them to broadly spread knowledge and insight to large communities of

people, while retiring legacy BI and reporting systems.

Anywhere, anytime mobility

Qlik Sense is inherently mobile, built from the ground up for location and device independence. Users get full

capabilities on any device, including exploration, analysis, creation, and collaboration. A unified, touch-based

HTML5 client provides intuitive operation, and responsive design intelligently adapts visualizations, data, and

functionality to create the best possible experience on any device. And Qlik Sense Mobile, a native app for

iOS, features the associative engine running locally on the device — allowing for offline exploration without

limits. With Qlik Sense, people can instantly solve problems anywhere, anytime they arise, and developers

don’t need to worry about customizing content for mobile devices.

Qlik Sense | 5

A platform for the entire enterprise

With Qlik Sense, organizations benefit from developer and enterprise capabilities not found in standalone

visualization tools. This allows them to broadly deploy self-service oriented analytics without having to

sacrifice governance, security, or scalability.

Customization and extension

Qlik Sense is underpinned by the Qlik Analytics Platform, allowing it to be fully customized to meet unique

business needs. It offers a complete set of open and standard APIs for developers to build custom

applications, embed analytics in operational apps, and extend the functionality of Qlik Sense for new types of

visualizations, smart capabilities, and specialized business requirements. These platform capabilities can be

utilized by developers with standard technology skill sets such as HTML5, JavaScript, and .NET.

Data preparation and integration

Qlik Sense offers a robust set of data preparation and integration capabilities, allowing organizations to

cleanse, transform, and unify multiple disparate data sources without requiring external tools or data

repositories. Smart, self-service data preparation allows non-technical users to easily unify, transform and

load multiple data sources through a visual interface. Intelligent data profiling suggests the best associations

between sources and automatically handles date/time and geographic information. Powerful ETL (extract,

transform, load) scripting is available for complex data integration challenges. Qlik Connectors™ provides

broad connectivity for virtually any data source, including spreadsheets, databases, operational systems,

ERP, cloud sources, and web apps and services. And Qlik DataMarket® offers libraries of external data sets,

available as a service for easy integration into analyses.

Enterprise scalability and governance

The Qlik Management Console (QMC) offers a central point of management and monitoring for all areas of

Qlik Sense Enterprise, including multi-geography deployments. The QMC provides a large set of configuration

options for content and resources that drive quicker deployments, efficient and flexible license management,

and proper use of applications, objects, and data. The QMC is web based, responsive, and touch enabled for

access on any device.

Qlik Sense | 6

Qlik Sense offers a centralized, rules-based security model that provides customized, robust protection for all

areas of the product. Administrators can define security rules based on users, actions, resources, and the

environment, for all areas of the product. Governed, centralized libraries help to ensure consistency and

accuracy of data and analytics across the organization. And dynamic data reduction provides granular control

over information access down to the row and column level.

Qlik Sense is built using an elastic scaling architecture that allows for seamless deployment and expansion

across geographies. And with Qlik’s associative engine at its core, Qlik Sense offers industry-leading, high-

speed dynamic calculation and performance for large numbers of users on massive data volumes.

The Qlik Product Family

Qlik Sense Enterprise

The full version of Qlik Sense, Qlik's next-generation application for self-service oriented analytics, supporting the full

spectrum of BI use cases across an organization.

Qlik Sense Cloud

Qlik’s cloud based, SAS (software-as-a-service) offerings of Qlik Sense, providing visualization, exploration, and

collaboration online, available in free and business editions.

Qlik Analytics Platform

Qlik’s associative engine, APIs / developer tools, and management capabilities that underpin Qlik Sense, offered as a

standalone product for custom and embedded analytics, OEMs and developers.

QlikView

Qlik’s first generation data discovery product for rapidly creating and deploying interactive guided analytics applications

and dashboards.

Value Added Products for Qlik Sense and QlikView

Qlik GeoAnalytics Advanced mapping and geographic calculation and analysis.

Qlik NPrinting Centralized report creation and distribution.

Qlik Connectors Broad connectivity to file based, on-premise, cloud, web, and big data sources.

Qlik DataMarket Data as-a-service (DaaS), offering access to public and syndicated data sources.

qlik.com

© 2017 QlikTech International AB. All rights reserved. Qlik®, Qlik Sense®, QlikView®, QlikTech®, Qlik Cloud®, Qlik DataMarket®, Qlik Analytics Platform®, Qlik NPrinting™, Qlik Connectors™, Qlik GeoAnalytics™ and the QlikTech logos are trademarks of QlikTech International AB which have been registered in multiple countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.

Datasheet

qlik.com

The Associative Difference™

Freedom from the limitations of query-based tools

Datasheet

The Associative Difference™ | 2

Relational Databases and Queries are Old Technology

Simply put, relational databases and SQL queries were not designed for

modern analytics. While it’s true that SQL is required to pull data from many

sources, most analytics tools depend on SQL and query based approaches

as their fundamental architecture for modeling data and supporting

interactivity. This is a major flaw – resulting in restricted linear exploration

and analysis on partial subsets of data. Data sources must be brought

together using SQL joins, and assumptions must be made in advance about

what types of questions users will have. All other data is left behind. If a user

wants to pivot their analysis based on something they discover, they will

likely have to re-build complex queries, which often means going back to

more experienced data experts. We call this the “ask, wait, answer cycle”.

Every new type of question has a waiting period.

The Qlik Associative Engine – Built for Modern Analytics

The Qlik Associative Engine is designed specifically for interactive,

free-form exploration and analysis. It fully combines large numbers

of data sources and indexes them to find the possible

associations, without leaving any data behind. It offers powerful

on-the-fly calculation and aggregation that instantly updates

analytics and highlights associations in the data, exposing both

related and unrelated values after each click. This means people

are free to search, explore, and pivot based on what they see,

without limitations and without having to go back to experts and

wait. That is why Qlik users consistently discover previously

unforeseen insights which have been missed by query based

tools, driving tremendous value. That’s The Associative Difference

– and only Qlik can deliver it.

There are three major characteristics of Qlik’s associative technology that make it so powerful. The first is

the ability to bring together all your data, from all your different sources, without leaving any data behind

or getting anything wrong. Second, users can explore without boundaries, asking all the questions and

follow up questions they have, through simple searches and selections. And last, people can work at the

speed of thought, without having to wait or go back to the experts for new questions. Qlik combines these

key attributes to create an unmatched experience for users of all skill levels.

The Associative Difference™ | 3

All Your Data

Qlik’s Associative Engine fully combines data from large numbers of disparate

sources, even imperfect data, without suffering the data loss or inaccuracy that typically occurs with SQL

queries and joins. The Qlik Associative Engine achieves what is technically known as a “many to many

full outer join”, which simply means that users have access to all their data from all their sources, instead

of just the limited result sets returned by queries. Query based tools typically require primary and

secondary data sources to be defined, meaning that one way or another, data will be lost.

The Qlik Associative Engine also allows imperfect data to be loaded without having to be fully modeled in

advance. And hierarchies can be created on-the-fly by users without having to pre-aggregate data. Qlik

offers both smart, self-service data preparation tools for business users and powerful data integration

scripting for complex scenarios. These data preparation capabilities help expose areas of the data and

the business where issues may exist and value can be created, without the need for external tools or

data warehouses.

Explore Without Boundaries

With Qlik’s Associative Engine, people can explore and analyze

freely, in any direction, without restrictions or boundaries. Users can make selections

within all visualizations, charts, graphs, and other objects, and can use global search to

surface data, associations, and analytics. After each click, the engine instantly responds

by recalculating analytics to the new context and highlighting associations in the data

using green (selected), white (associated), and gray (unrelated). Because the engine

dynamically calculates analytics instead of pre-aggregating data, users can pivot their

thinking to new ideas or data sets, asking any questions they want, at any level of detail,

without being limited by predefined queries or hierarchies.

The “power of gray” is a unique and powerful capability that allows users to see

unrelated values in their analysis in addition to related data, relative to their selections.

This information often conveys the most impactful insights, such as products that did not

sell or customers that did not buy, helping users discover previously unforeseen areas of

opportunity or risk. With query-based tools, these values are simply filtered out, leaving

people with only a partial data set and an incomplete story.

A leading global bank and investment firm discovered nearly 20 million in mortgage

pipeline that was not associated with any

loan processor. These mortgages showed up ‘in the gray’. The firm immediately pursued

the lost pipeline, generating tremendous

value from a single discovery that was not

possible with query based tools.

The Associative Difference™ | 4

Another defining characteristic of the Qlik Associative Engine is that it maintains a unified context for all

analytics across an entire application, without having to wire objects together or run multiple queries.

When a user makes a selection or performs a search, all visualizations, analytics and associations are

instantly updated to the new context. This gives people the ability to not only interact with individual

visualizations, but also understand the impacts of their questions on the surrounding analytics, at different

levels of detail, at the ‘speed of thought’. Users can immediately spot potential areas of interest, think of

new questions, and continue to explore further.

Speed of Thought

Query based tools may be sufficient for creating visualizations, but

only a handful of skilled users can or want to do this. Furthermore, there are even fewer

people that can create the queries to support these visualizations. So what happens to

the majority of your business users? They end up with slow, static visualizations and

reports – that only offer restricted linear analysis on partial subsets of data. Unless the

exact questions are predicted in advance, and the queries are built appropriately, people

have to go back to the data experts. We call this the “ask, wait, answer cycle”.

The Qlik Associative Engine dynamically calculates analytics and highlights associations

as quickly as users can think of questions. With this instant response, people can get the

answers they need without having to wait – for the system or for the experts. This means

faster time to value and hundreds of more informed decisions each day.

The Qlik Associative Engine achieves an unmatched combination of speed and flexibility,

not possible with query based tools. The reason is simple – it’s what it was designed to

do. It combines several unique and patented in-memory innovations including

compressed binary indexing, logical inference, and dynamic calculation, to deliver high

performance on big and small data sets, for large numbers of concurrent users, asking

questions that are not anticipated. This is our core technology advantage, and the muscle

behind Qlik’s Associative Difference.

A global IT and networking provider

brought together 500 million records of

complex customer data from multiple systems, and allowed their large

salesforce to freely explore customer

portfolios to find the best cross-sell

opportunities for maintenance and

additional products. The company generated 100

million in support renewals and 4 million

in cost savings, and greatly improved

customer satisfaction.

.

qlik.com

© 2017 QlikTech International AB. All rights reserved. Qlik®, Qlik Sense®, QlikView®, QlikTech®, Qlik Cloud®, Qlik DataMarket®, Qlik Analytics Platform®, Qlik NPrinting™, Qlik Connectors™, Qlik GeoAnalytics™ and the QlikTech logos are trademarks of QlikTech International AB which have been registered in multiple countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.