Putting data to work
- Online women’s fashion Brand
- Began trading in Feb 2015
- Over £5m turnover in 2015, 3m visits to website
- On course to do 2.5x in 2016
- 2 people running BI, analytics, online marketing (Facebook + Adwords)
Introduction to Finery
Analytics Setup Internally managed data integrations
Product Listing Page
PROBLEM
There are 90 styles found on the example Product Listing Page. What order should they be displayed in?
Metrics to consider:
- Revenue per Impression
- Return Rate
- Stock Levels
- ‘Coming Soon’ signup value
What order should the products be displayed in?
Product Listing Page Ordering – Technical Implementation
Website Backend
Manual Adjustments
Facebook and Instagram Advertising
PROBLEM
Which 5 products should we display on our carousels?
Facebook and Instagram Advertising
Metrics to consider:
- Revenue per Impression
- Click-Through Rate
- Stock Levels
- Commercial success of the style
Facebook and Instagram Advertising – Technical Implementation
Ad feed published to a URL(text file)
Using Facebook data to inform PLP product order
Pinned products to create a personalized experience
What’s Next?
Related products algorithm
Top Related