Putting data to work
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Transcript of Putting data to work
![Page 1: Putting data to work](https://reader035.fdocuments.us/reader035/viewer/2022070516/58738c791a28ab272d8b6e77/html5/thumbnails/1.jpg)
Putting data to work
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- Online women’s fashion Brand
- Began trading in Feb 2015
- Over £5m turnover in 2015, 3m visits to website
- On course to do 2.5x in 2016
- 2 people running BI, analytics, online marketing (Facebook + Adwords)
Introduction to Finery
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Analytics Setup Internally managed data integrations
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Product Listing Page
PROBLEM
There are 90 styles found on the example Product Listing Page. What order should they be displayed in?
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Metrics to consider:
- Revenue per Impression
- Return Rate
- Stock Levels
- ‘Coming Soon’ signup value
What order should the products be displayed in?
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Product Listing Page Ordering – Technical Implementation
Website Backend
Manual Adjustments
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Facebook and Instagram Advertising
PROBLEM
Which 5 products should we display on our carousels?
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Facebook and Instagram Advertising
Metrics to consider:
- Revenue per Impression
- Click-Through Rate
- Stock Levels
- Commercial success of the style
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Facebook and Instagram Advertising – Technical Implementation
Ad feed published to a URL(text file)
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Using Facebook data to inform PLP product order
Pinned products to create a personalized experience
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What’s Next?
Related products algorithm