Download - Publishers Paradox: The Irony of Print in a Digital World

Andrew M. Davis - @TPLDrew AKAdrewDavis.com

The Irony of Print in a Digital World

Publishers Paradox


The ParadoxThe only thing that differentiates your content brand in a digital

world is a print magazine.


The Sea of Sameness


The Sea of Sameness

Great Content! (ArtofManliness)

Crap! (Maxim)


Differentiator

Maxim has a print Magazine.


The Challenge

Consider the ways in which you leverage your print magazine to differentiate the online experience you have built.

Do you create content that drives interest in subscribing or buying the print product?

Do you ‘show your work’ in the digital world when you’re working on a feature for the print magazine?

Do you leverage the online world to determine what you should print?


Ask Yourself

There’s only one thing that differentiates your brand in a digitally-driven world.

What are you doing to exploit it?