Publishers Paradox: The Irony of Print in a Digital World
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Transcript of Publishers Paradox: The Irony of Print in a Digital World
Andrew M. Davis - @TPLDrew AKAdrewDavis.com
The Irony of Print in a Digital World
Publishers Paradox
Andrew M. Davis - @TPLDrew AKAdrewDavis.com
The ParadoxThe only thing that differentiates your content brand in a digital
world is a print magazine.
Andrew M. Davis - @TPLDrew AKAdrewDavis.com
The Sea of Sameness
Andrew M. Davis - @TPLDrew AKAdrewDavis.com
The Sea of Sameness
Great Content! (ArtofManliness)
Crap! (Maxim)
Andrew M. Davis - @TPLDrew AKAdrewDavis.com
Differentiator
Maxim has a print Magazine.
Andrew M. Davis - @TPLDrew AKAdrewDavis.com
The Challenge
Consider the ways in which you leverage your print magazine to differentiate the online experience you have built.
Do you create content that drives interest in subscribing or buying the print product?
Do you ‘show your work’ in the digital world when you’re working on a feature for the print magazine?
Do you leverage the online world to determine what you should print?
Andrew M. Davis - @TPLDrew AKAdrewDavis.com
Ask Yourself
There’s only one thing that differentiates your brand in a digitally-driven world.
What are you doing to exploit it?