PROTECTING YOURPROTECTING YOURONLINE ONLINE

REPUTATIONREPUTATION

Will HankeWill Hanke

What’s Your Online Reputation?What’s Your Online Reputation?

Today’s Buying DecisionsToday’s Buying Decisions

Today’s Buying DecisionsToday’s Buying Decisions

Easy: Ruin Your Own ReputationEasy: Ruin Your Own Reputation

NYC PR ExecutiveNYC PR Executive

Jumping on News & EventsJumping on News & Events

At Least They ApologizedAt Least They Apologized

Yelp Review CaseYelp Review Case

Amy’s Baking CompanyAmy’s Baking Company

Not the Right Way…Not the Right Way…

Claims to Have Been HackedClaims to Have Been Hacked

Bad Service = RetaliationBad Service = Retaliation

Ruined TrafficRuined Traffic

Jumping on News & EventsJumping on News & Events

This is Getting WorseThis is Getting Worse

DefenseDefense

Twink TwiceTwink Twice

Claim Your Brand NameClaim Your Brand Name

Google AlertsGoogle Alerts

google.com/alertsgoogle.com/alerts

Google AlertsGoogle Alerts

Social Media MonitoringSocial Media Monitoring

Proactively Publish InformationProactively Publish Information

Good Content…Good Content…

Ask for ReviewsAsk for Reviews

Sunshine Drapery Review PageSunshine Drapery Review Page

Triggered Followup EmailsTriggered Followup Emails

2 Week Followup = Reviews2 Week Followup = Reviews

50% Open Rate, 20% CTR50% Open Rate, 20% CTR

Don’t Write False ReviewsDon’t Write False Reviews

Abundance of Personal PronounsAbundance of Personal Pronouns

Over-the-Top SuperlativesOver-the-Top Superlatives

Figurative LanguageFigurative Language

There is No EraserThere is No Eraser

Next Month: WordPress Next Month: WordPress WorkShopWorkShop

Thursday Nov 206:00 PMSpazio’s Westport$57*Includes free access to my*Includes free access to my 20+ video series on WP SEO20+ video series on WP SEO

RedCanoeMedia.com/meetup/RedCanoeMedia.com/meetup/

December MeetupDecember Meetup

7 Things You Need to Know about SEO in 2015Thursday Dec 187:00 PMSpazio’s Westport$10Register tonightRegister tonight& get in free& get in free

RedCanoeMedia.com/meetup/RedCanoeMedia.com/meetup/

Navigate the RapidsNavigate the Rapids

Every Friday at 1:00PM

RedCanoeMedia.com/NTR/

Thank You!Thank You!

RedCanoeMedia.comRedCanoeMedia.com

314-514-5SEO314-514-5SEO