OUGD503 RESPONSIVE
Project proposals 10 steps to wri9ng persuasive project proposals
1. Set clear aims and objec9ves
Overall aims
Specific aims
Objec9ves
Impact
Impact upon Whom or what
Outcomes
How
Outcomes
Outputs
2. Be SMART
Specific Details exactly what needs to be done
Measurable Achievements can be measured in terms of units, or specific success criteria
Achievable That resources, scope and scale are within your capabilities or capacity.
Realistic The objectives is possible to attain – which is important for your motivation
Time bound The period of time, target dates, schedule or timetable is clearly defined.
3. Use words from your brief Specialist interest
Analyse your compe9tors
Manage your finances
Post entries to your blog
Plan, design and stage an exhibi9on
Develop and produce promo9onal materials
Promote the exhibi9on
Make a 6 minute oral presenta9on
Refer to the content of lectures and seminars
AUend and report on professional networking events
Conduct and compile research into... Key
dates
4.Jus9fy the need for your proposal
• Show what research you have already done.
– Who needs it? – Why do they need it? – What evidence can you provide to support your argument?
– What circumstances have created this need? – Don’t make empty statements
5.Describe your audience
• Demographics? • Loca9ons? • Lifestyle? • Which industry? • What values do they have? • Why will they engage with it?
6. Describe your mo9va9ons • What are your goals? • What are your ambi9ons? • What are your success criteria? • What are your values? – Poli9cal standpoint – Environmental concerns – Social factors – Economic factors
7. Consider the reader
• Make your proposal easy to read by: – Using a professional template – Using the appropriate tone – Not repea9ng yourself to pad it out – Asking two people to check your grammar and spelling before you submit.
8.Eliminate vagueness
• Some words to avoid:
– Unique, nice, special, normal, bland, sleek, definitely, awesome, gay, basically, essen9ally, totally, interes9ng, u9lize, like, get, got, I, chance, actually, really, truly, amazing, everyone, never, always, things, life, a lot, good, bad, cool, whatever, went, boring, trendy, stylish, maybe, individual............
9.Visualise the ending
Begin with your vision of the ending in mind.
10. Assume nothing
• Except...... • that the reader of your proposal knows nothing about you, your skills or the context of your project.
• Explain everything.
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