Proposals 091112
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Transcript of Proposals 091112
ProposalsYour Next Assignment
Today’s Agenda• Persuasive Strategies• Beginning and Ending a Communication• Creating a Proposal• Your Proposals in Depth
Persuasion• Focusing on your reader• Reverse• Reinforce• Shape• Be flexible• Reasoning
Reasoning• Evidence• Connected by line of reasoning• Leads to claim
Evidence• Data• Testimony• Examples
Arrangement• Organizing your argument• Direct pattern
o Begins with the writer’s main pointo Afterwards provides evidenceo Effective when offering an analysiso Less effective when conveying information that may be “bad”
• Indirect patterno Presents evidence o Postpones on main pointo Allows author to prepare the reader.
Building a Relationship
• Taking Authorityo Powero Expertise
• Building trustworthinesso Personal advantages vs. objectivity
• Group membershipo Build authority
• Dynamic appealo Show enthusiasm
Beginning• Compelling introduction• Give readers a reason to pay attention• Refer to specific requests• Problem solving
Writing Assignment• Pick a social issue currently plaguing the United
States. Write a compelling proposal introduction that would address this issue.
• If you’re having trouble thinking of a subject, here are a few:o Childhood obesityo The Drug Waro Illiteracy Rateso Povertyo Hunger
Announcements• Preview the arrangement• Explain the scope of the document• Summarize
Basic Information• The reason they should read• The main point• Arrangement and scope• Background information
Ending• End on your last point• Repeat your main point• Summarize key points• Follow up
o What to do nexto Identify further work
Writing a Proposal• Introduction• Problem Assessment• Objective• Solution• Method• Resources• Schedule• Qualifications• Management• Costs
Introduction• Your abstract• Can be one sentence to a few paragraphs• Sums up where you are going in the piece
Problem• Issues that needs to be addressed• Come from multiple sources
o RFPo Explicito Implicito Yourself
Objective• Explicit goals to solve the problem• Measurable• Concrete
Solution• Address each of the objectives• A desirable way to achieve objectives• Plan for achieving objectives
Method• Exact means by which you plan to solve the
problem• Plan of action
Resources• Optional section• Special materials to be used in the project• Depends on if your proposal needs equipment
Schedule• Very important• Provide a chart• Calendar of deliverables
Qualifications• Experience and skills of the personnel• Instills confidence in the reader• Approach this ethically
Management• For projects with more personnel• Organizational chart• Coordination of work
Costs• Investment of resources• Budget statement
Group Assignment• In groups of 3, write a short proposal addressing a
social problem in the United States. How would you go about solving this problem? What costs would you incur?