PROJECT PLANNING AND TIMELINE LEADING UP TO
THE EXHIBITION!
WORK START!
After signing of documents!1. Partnership work officially starts after terms have been negotiated
and partnership agreement has been signed.#
2. A Socialwalk team will be formed, consisting of: • The Project Manager who will provide status updates every
Monday. • The Ops team who will be responsible for the engagement
campaign to encourage more people to sign up for the business matching program and upload content.
• The Buyer team who will be be responsible to invite Socialwalk’s buyers to meet specific exhibitors.
• The Matching team who will be responsible to create Matches, facilitate Personal Introductions and compile Match Reports.
• Onsite team who will be arranging face-to-face meetings onsite.
3. Your main liaison personnel will the Project Manager and you are also encouraged to assign one liaison personnel from the organizer’s side.#
WITHIN 2 WEEKS OF STARTING WORK#
PHASE 1: SETUP#
Phase 1: SETUP!
Phase 1.1 #Platform is created (empty) !
Within 2 weeks of starting work!
Platform Homepage (Example)!
Phase 1. 2#Initial exhibitor contact info provided to Socialwalk #- expect 10-15 exhibitors to generate the initial content.##Phase 1. 3 #Initial trade visitor contact info provided to Socialwalk #- expect 10-15 trade visitors to generate initial content!
Empty Platform! Minimum Filled Platform!
Within 2 weeks of starting work!Phase 1: SETUP!
WEEKLY BASIS - ANYTIME#
PHASE 2: MORE EXHIBITOR & VISITOR PARTICIPATION#
Phase 2: MORE EXHIBITOR AND VISITOR PARTICIPATION!
Weekly basis. Anytime.
Phase 2. 1 #Organizer provides Socialwalk with participating exhibitors and#interested pre-reg visitors.
Example Pre – Registration Form
Extra questions to determine exhibitors’ & visitors’ interest in receiving Business Matching service added on Space Booking Form / Pre-Registration Form#
Phase 2.2 #More exhibitors can be added over #time. All exhibitors added will receive #their passwords and instructions via #email - so email accuracy is important. !
Example of Exhibitors and Buyers Profile!
Example of Member Upload list!
Weekly basis. Anytime.!
Phase 2: MORE EXHIBITOR AND VISITOR PARTICIPATION!
##Phase 2.3 #More buyers can be added over time. #All buyers added will receive their #passwords and instructions via email.!
Example of Welcome Email!
Weekly basis. Anytime.!
Phase 2: MORE EXHIBITOR AND VISITOR PARTICIPATION!
3 MONTHS BEFORE EXHIBITION#
PHASE 3: PLATFORM LAUNCH + WEBSITE LINK + EMAIL MARKETING#
#PHASE 4: SOCIALWALK E-NEWSLETTERS#
Phase 3: PLATFORM LAUNCH + WEBSITE LINK + EMAIL MARKETING!
At least 3 months before exhibition!Phase 3.1 #The platform should look attractive with some products and filled profiles. #Phase 3.2 #Links should be created on event websites (Business Matching Menu or Button)#Phase 3.3#Hyperlink to the business matching platform will be provided to you#!
Click here to access the business matching
platform!
Phase 3. 4#Organizer includes business matching program in your email marketing campaign, to attract participation in joining the business matching platform.##Content will be provided by Socialwalk. ##Email marketing to pre-reg visitors and exhibitors should be sent first week of T-Month1, T-Month2, T-Month3!
Email marketing for pre registration visitors and exhibitors!
At least 3 months before exhibition!
Phase 3: PLATFORM LAUNCH + WEBSITE LINK + EMAIL MARKETING!
Phase 4: SOCIALWALK E-NEWSLETTER!At least 3 months before the exhibition. Immediately after Phase 3!
This portion requires no work from the !organizer‘s side.!
Phase 4.1 #Socialwalk’s members are invited#to participate in the business matching #program – as an added value to the business matching program.##Phase 4. 2 #Our email marketing will also be sent #first week of T-Month1, T-Month2, #T-Month3!
1.5 MONTHS BEFORE EXHIBITION#
PHASE 5: SOCIALWALK’S ENGAGEMENT CAMPAIGN#
#PHASE 6: MATCHES#
Phase 5: SOCIALWALK’S ENGAGEMENT CAMPAIGN!
At least 1.5 Months before exhibition!
This portion requires no work from the organizer’s side.!
Phase 5.1 #We have a series of email #campaigns that are sent to #move all users up Stages #(see glossary) ##Such personalized emails encourages participating #exhibitors and visitors to interact (viewing #profiles, searches, #messaging, meetings etc.)!
Personalized Marketing Email!
Phase 6: MATCHES!
Timeline is dependent on no. of upgrades.! Expected to start 1 month before the exhibition!
!!!!
This portion requires no work from the organizer side !
Phase 6.1 #• At this stage, most of the upgrades should be confirmed and a small
trickle of final confirmation over the month.#
• Recommended Profiles 10 Recommended Profiles will be provided to an upgraded member, for him to accept/reject. #
• Accurate MatchOnce a recommended profile is accepted (Accurate Match), the other party will be notified to give a tick of approval. #
• Successful MatchOnce both parties have approved their recommended profiles, they become a Successful Match. !
• Successful Matches can message or request for a meeting during the show.!
##Phase 6.2#All Successful Matches are documented. #Final version of the report will be provided to you after the show.!
Example of Final Report (Successful Matches)!
Phase 6: MATCHES!Timeline is dependent on SIGNUPS.!
Expected to start 1 month before the exhibition!
DURING EXHIBITION & POST SHOW#
PHASE 7: ONSITE##
PHASE 8: POST SHOW#
Phase 7: MEETINGS!
Onsite!
• Meetings are face-to-face meetings, facilitated on-site by our team.#• Successful Matches (aka buyers) are brought over to exhibitor's
booth, to meet 1-on-1. #• Final Meetings Report, with details of each meeting, is sent to each
upgraded exhibitor, 7-days after the show.!
Phase 8: POST SHOW!
14 days post show!
#You will receive the#
final report (successful matches and meetings)!
Example of Final Meeting list!
Top Related