PROJECT PLANNING AND TIMELINE LEADING UP TO

THE EXHIBITION!

WORK START!

After signing of documents!1.  Partnership work officially starts after terms have been negotiated

and partnership agreement has been signed.#

2.  A Socialwalk team will be formed, consisting of: •  The Project Manager who will provide status updates every

Monday. •  The Ops team who will be responsible for the engagement

campaign to encourage more people to sign up for the business matching program and upload content.

•  The Buyer team who will be be responsible to invite Socialwalk’s buyers to meet specific exhibitors.

•  The Matching team who will be responsible to create Matches, facilitate Personal Introductions and compile Match Reports.

•  Onsite team who will be arranging face-to-face meetings onsite.

3.  Your main liaison personnel will the Project Manager and you are also encouraged to assign one liaison personnel from the organizer’s side.#

WITHIN 2 WEEKS OF STARTING WORK#

PHASE 1: SETUP#

Phase 1: SETUP!

Phase 1.1 #Platform is created (empty) !

Within 2 weeks of starting work!

Platform Homepage (Example)!

Phase 1. 2#Initial exhibitor contact info provided to Socialwalk #- expect 10-15 exhibitors to generate the initial content.##Phase 1. 3 #Initial trade visitor contact info provided to Socialwalk #- expect 10-15 trade visitors to generate initial content!

Empty Platform! Minimum Filled Platform!

Within 2 weeks of starting work!Phase 1: SETUP!

WEEKLY BASIS - ANYTIME#

PHASE 2: MORE EXHIBITOR & VISITOR PARTICIPATION#

Phase 2: MORE EXHIBITOR AND VISITOR PARTICIPATION!

Weekly basis. Anytime.

Phase 2. 1 #Organizer provides Socialwalk with participating exhibitors and#interested pre-reg visitors.

Example Pre – Registration Form

Extra questions to determine exhibitors’ & visitors’ interest in receiving Business Matching service added on Space Booking Form / Pre-Registration Form#

Phase 2.2 #More exhibitors can be added over #time. All exhibitors added will receive #their passwords and instructions via #email - so email accuracy is important. !

Example of Exhibitors and Buyers Profile!

Example of Member Upload list!

Weekly basis. Anytime.!

Phase 2: MORE EXHIBITOR AND VISITOR PARTICIPATION!

 ##Phase 2.3 #More buyers can be added over time. #All buyers added will receive their #passwords and instructions via email.!

Example of Welcome Email!

Weekly basis. Anytime.!

Phase 2: MORE EXHIBITOR AND VISITOR PARTICIPATION!

3 MONTHS BEFORE EXHIBITION#

PHASE 3: PLATFORM LAUNCH + WEBSITE LINK + EMAIL MARKETING#

#PHASE 4: SOCIALWALK E-NEWSLETTERS#

Phase 3: PLATFORM LAUNCH + WEBSITE LINK + EMAIL MARKETING!

At least 3 months before exhibition!Phase 3.1 #The platform should look attractive with some products and filled profiles. #Phase 3.2 #Links should be created on event websites (Business Matching Menu or Button)#Phase 3.3#Hyperlink to the business matching platform will be provided to you#!

Click here to access the business matching

platform!

Phase 3. 4#Organizer includes business matching program in your email marketing campaign, to attract participation in joining the business matching platform.##Content will be provided by Socialwalk. ##Email marketing to pre-reg visitors and exhibitors should be sent first week of T-Month1, T-Month2, T-Month3!

Email marketing for pre registration visitors and exhibitors!

At least 3 months before exhibition!

Phase 3: PLATFORM LAUNCH + WEBSITE LINK + EMAIL MARKETING!

Phase 4: SOCIALWALK E-NEWSLETTER!At least 3 months before the exhibition. Immediately after Phase 3!

This portion requires no work from the !organizer‘s side.!

Phase 4.1 #Socialwalk’s members are invited#to participate in the business matching #program – as an added value to the business matching program.##Phase 4. 2 #Our email marketing will also be sent #first week of T-Month1, T-Month2, #T-Month3!

1.5 MONTHS BEFORE EXHIBITION#

PHASE 5: SOCIALWALK’S ENGAGEMENT CAMPAIGN#

#PHASE 6: MATCHES#

Phase 5: SOCIALWALK’S ENGAGEMENT CAMPAIGN!

At least 1.5 Months before exhibition!

This portion requires no work from the organizer’s side.!

Phase 5.1 #We have a series of email #campaigns that are sent to #move all users up Stages #(see glossary) ##Such personalized emails encourages participating #exhibitors and visitors to interact (viewing #profiles, searches, #messaging, meetings etc.)!

Personalized Marketing Email!

Phase 6: MATCHES!

Timeline is dependent on no. of upgrades.! Expected to start 1 month before the exhibition!

!!!!

This portion requires no work from the organizer side !

Phase 6.1 #•  At this stage, most of the upgrades should be confirmed and a small

trickle of final confirmation over the month.#

•  Recommended Profiles 10 Recommended Profiles will be provided to an upgraded member, for him to accept/reject. #

•  Accurate MatchOnce a recommended profile is accepted (Accurate Match), the other party will be notified to give a tick of approval. #

•  Successful MatchOnce both parties have approved their recommended profiles, they become a Successful Match. !

•  Successful Matches can message or request for a meeting during the show.!

##Phase 6.2#All Successful Matches are documented. #Final version of the report will be provided to you after the show.!

Example of Final Report (Successful Matches)!

Phase 6: MATCHES!Timeline is dependent on SIGNUPS.!

Expected to start 1 month before the exhibition!

DURING EXHIBITION & POST SHOW#

PHASE 7: ONSITE##

PHASE 8: POST SHOW#

Phase 7: MEETINGS!

Onsite!

•  Meetings are face-to-face meetings, facilitated on-site by our team.#•  Successful Matches (aka buyers) are brought over to exhibitor's

booth, to meet 1-on-1. #•  Final Meetings Report, with details of each meeting, is sent to each

upgraded exhibitor, 7-days after the show.!

Phase 8: POST SHOW!

14 days post show!

#You will receive the#

final report (successful matches and meetings)!

Example of Final Meeting list!