7/28/2019 Production and Marketing Channels of Ppt
1/21
PRODUCTION AND MARKETINGCHANNELS OF
SWEET POTATO (IPOMEABATATAS
LINN.) IN CATANDUANES
Dr. Estrella S. Placides
Mrs. Nena V. Santos
Shiela R. Buque
Rosemary P Gualberto
7/28/2019 Production and Marketing Channels of Ppt
2/21
OBJECTIVES
1. establish baseline data for production andsupply chain of camote industry in the province
a. status of productivity
b. marketing channels
2. identify needs and gaps in the industry
7/28/2019 Production and Marketing Channels of Ppt
3/21
METHODOLOGY
Qualitative (descriptive) field study- purposive sampling- survey, FGD
1. Market search for the available camote varietiesfound in the stores
2. Identified the available varieties and their sources3. Survey visit to the identified barangays4. Interview of camote farmers, FGD5. Tabulation and analysis of data6. Statistics is limited to finding frequencies and
averages.
7/28/2019 Production and Marketing Channels of Ppt
4/21
DATAPRESENTATION
Respondent Location No. of Yearsas
Camote
Farmer
Area planted(In hectares) Harvest perplanting cycle Income Reason forPlanting
camote
1. NELLY
FENISPajo, San
Isidro50 1
(nakitanom)5-6 sacks
(15-18 cans)180-220/can16.5X180=297
016.5X220=3630
Source of
income
1. JULIO
VARGAS45 .75 4-5 sacks
12-15 cans)180-200/can13.5X180=243
013.5X200=270
0
Source of
income
3. JAIME DELEON Pajo, Baguio 26 .3(coop) 5 sacks(15 cans) 180-200/can15X180=2700
15X200=3000Source ofincome
4. EMELITA
BUENTIEMPOHawan, Ilaya 10 1 6-8 sacks
18-24 cans)150/can21X150=3150
Source of
income
7/28/2019 Production and Marketing Channels of Ppt
5/21
5. MANUEL
ASUNCIONHawan, Ilaya 21 .5 2-3 sacks
6-9 cans)180/can7.5X180=135090/sack-
cuttings
Source of
income
6. FRANCISCO
TOMAGANSibacunganBato
30 1.5 4-6 cans Familyconsumption
7. RUBENTEDERA SibacunganBato 20 1 4-5 cans Familyconsumption8. NILO
TARROQUINRizal, San
Andres20 3
(govt)6-7 sacks
(18-21 cans)150-180/can19.5X150=292519.5X180=3510
Source of
income
9.
PURIFICATIONTABORizal, San
Andres
36 2 3-4 sacks(9-12 cans)
Family
consumption
10. ISIDRO
ALDAVEDatag, San
Andres31 1 10-20 sacks
(180 cans)180/can180X180=32400
Source of
income11. PELAGIO
ANTONIODatag, San
Andres25 3
(nakitanom)15 sacks(45 cans)
180/can45X180=8100
Source of
income12. JUAN
BONAGUAHawan, Ilaya,
Virac50 .5 5-10sacks
(15-30 cans)150/can22.5X150=3375
Source of
income13. ALFEO
TOLLEDORizal, San
Andres64 1.5 15-18 sacks
(45-54 cans)80-100/can49.5X80=396049.5X100=4950
Source of
income
14. CARMEN
DUEADatag, San
Andres40 1.5
(nakitanom)5-6 sacks
(15-18 cans)200/can16.5X200=3300
Source of
income
15. JUDGET DEQUIROZ Tariwara,Pandan 11
1
1 Sack
(3 cans) Familyconsumption
7/28/2019 Production and Marketing Channels of Ppt
6/21
16. WINNIE
DE QUIROZTariwara,
Pandan15 1 1 sack
(3 cans)Family useWeeds-
control and
preserve
moisture of
soil
For abaca17. PERLA
IBARDALOZATariwara,
Pandan30 1 7-10 cans Used for
moledo
making18. BETTY
ICAMENTucao,
Caramoran55 .5 5 sacks
(15 cans)100/can15X100=1500
Source of
income19. LOURDES
TRESVALLESSan Juan,
Aroyao, Bato5 1 5-6 sacks
(15-18 cans)200/can16.5=3300
Source of
income
20. EFREN
TRINIDADLayug-bunga,
Pandan10 1 3 cans Food; support
and weeds-
control to
abacaplantation
21.
CONCEPCIO
N TEVESSan Juan,
Aroyao, Bato31 1 8-10 cans 180/can
9X180=1620Source of
income
7/28/2019 Production and Marketing Channels of Ppt
7/21
22. ESTRELLA
TAPERLASan Juan,
Aroyao, Bato48 1 5-6 cans 200/can
5.5X200=1100Source of
income
23. DIONISIA
TAOPASummit, Viga 20 2 1 can
TopsFamily
consumptionFeeds
Abaca cover
crop/weed
control24. MERLINDA
TORRIRITP. Vera, Viga 35 .04 1 can
TopsFamily
consumptionFeeds
Abaca cover
crop/weed
control25. ARSENIO
OLESCOSagrada, Viga 25 1.5 20 cans 120./can
2,400.Source of
income
26. JOSE
CAMACHOOsmena, Viga 32 .1 10-15 cans 120/can
1200-1800Source of
income27. AMADO
OLESCOOsmena, Viga 45 .24 10-15 cans 120/can
1200-1800Source of
income
7/28/2019 Production and Marketing Channels of Ppt
8/21
biggest area planted to camote - 3 hectares
smallest .3 ha
average of 1.1`.18 ha. The bigger areas, however, are not owned by the
farmer.
Four out of 27 or 14.81% - not owned by the farmer.
Mr. Larry Sarmiento, barangay captain ofPalta Saday camote farmers lost 80 hectares
of camote plantation
- the government approved laws that
prevented kaingin farming on the hillsides so
they stop
7/28/2019 Production and Marketing Channels of Ppt
9/21
The highest yield - 20 sacks to a hectare per planting cycle . -180/sack or10,800 or Php900. a month.
Most farmers -1 cycle per year ; Some farmers - two cycles a year.
In summer, roots do not grow big.. Instead, there is heavy foliage.
Reason: long-day photoperiods.
camote requires full sunlight
short-day length (less than 10-12 hrs
low intensity (25-30C (Arnold Caf (2012))
. Soil should be high in organic matter
acidic (pH 6.1-7.7)
sandy loam withmuch nitrogen for the leaves and
potassium for the tuberous roots
(AVRDC,2012)
7/28/2019 Production and Marketing Channels of Ppt
10/21
Baras, Bato, Caramoran, Pandan, San Miguel, Viga andVirac are high in organic matter (Ilagan, 2012).
Only Pandan and Virac have soil pH of 6-6.5 while theothers are lower.
All parts of the island is sufficient to potassium.
The most appropriate areas for camote production appear tobe Pandan and Virac .
Production at low average is 17.41 cans per farmer percycle;
at high average is 23.64 cans.
Income is at a low average of Php4,636.25 per cycle andat a high average of Php6,600.31.
7/28/2019 Production and Marketing Channels of Ppt
11/21
Store owner Supplier Buyingprice
Frequency Volume Market Life Selling Price1. LOLITA
GIANANVilmaPajo SnIsidro
AningTibgao
200/can Every weekfor three
months1 can 2-3 days 20/Tumpok
2.
JOSEPHINE
SEGUNDOCalabnigan
Tita (cimber)Hawan Ilaya(Ogbos)
5/3bogkos Every week 1 sack 2 days 20/7 bogkos
3. CRISTY
MASAGCA,
Calabnigan Ownplantation
Every week 1 sack 2 days 5/3 bogkos(vines)
4. LINDABALDOVINORizal
Datag, SanAndres 150/can EverySaturday 1 sack (3cans) 1 can/ daywhen supply
is high1 sack less
than a day
with low
supply
20/ tumpok
5. MILA
TALLA
RizalLictin 200/can Every week 2 cans 1 day 2kg
6. AILEEN
ARCILLAPajo SanIsidro
Pajo San
Isidro200./can Everyday 1 can Half day
(Cooked)10./ballot
7/28/2019 Production and Marketing Channels of Ppt
12/21
7.
VERONICA
SAMBAJONPajo San
Isidro
Pajo San
IsidroSadiling
tanomDaily 1 sack
ogbos1-2 days P5./3 tali
8.
ROSEMARIE
CERVANTE
SPalta Small
Calatagan 100./sack Daily 15 bugkos 1 day P10./bugkos(tops)
9. GLORIA
MARQUEZSan Pablo
Nelly FenisPajo San
Isidro
200/can Weekly 3 cans 2 days wtcompetition1 day w/o
competition
20/tumpok
10.
ESTRELLA
MAGTANGO
BCalatagan
Aning
MatienzoCalatagan
Weekly 20 bugkos 1 day P10/tali(tops)
11. EMERITA
OSORIOJanet- Datag
12. ANALIZA
TOLEDO-
Pajo San
Isidro
1 lata 1 day P15/ tumpok
7/28/2019 Production and Marketing Channels of Ppt
13/21
13. ROSA
SONEJA
TimbaanElvira
Antonio -
Datag2.5 lata
14. AIDA
BUHAYO
San Jose,
San Andres
Elvira
Antonio -
Datag3 cans 1-2 days
15. IMELDA
CEA
F. TacordaElvira
Antonio
DatagOr Albay
180-200/can170./can
Dailyoccasional
3 sacks
(boiled)1 sack
1 day 4-5 pcs/pack
16. ELLEN
SOCAO,
Hawan, IlayaBuy and sell
from Hawan
orAlbay
150/can170./can
2 times a
weekoccasional
2-5 sacks1 sack
1-2 days or
bagsak
presyoP5./ 3 tali
17. JUAN
BONAGUA,
Hawan IlayaSells
produce at
market or to
barrio
middlemen
100-150/can Duringharvest
season5-10 sacks 1 day P5./3 tali
18.
ADORACIO
N OLARVEBaybay,
Caramoran
Barok -
Sumapang,
Camburo120/can 3 times/week 3 cans 4-5 days P20/ tumpok
7/28/2019 Production and Marketing Channels of Ppt
14/21
18 store keepers get camote deliveries from the farmersthemselves or from middlemen.
Five get supplies from Pajo San Isidro, Virac, five (5) fromDatag, San Andres, one from Tibgao, Virac, two (2) fromHawan, two (2) from Calatagan, one from Calabnigan, onefrom Lictin, and two (2) from Albay.
In Caramoran, there is only one identified source acertain Barok.
Pandan identified two barangays as sources Tariwara,Bagawang and Baldoc.
Only two (2) store owners said that they sell their ownproduce.
7/28/2019 Production and Marketing Channels of Ppt
15/21
19. LORNA
AGUIRRE,Baybay,
Caramoran
Barok -
Sumapang,
Camburo120/can 3 times/week 3 cans 4-5 days P20./ tumpok
19. MILA
BALMACEDAPandan
Centro
Lourdes,
PandanBagay -
Layug-bunga
Junjie
Balmaceda-
TariwaraCirilo deQuiroz Jr
150./can sold
at 15./kg100/can
2X a month 15-18 kg 2 wks P20./tumpok
20.
ROSARIO
IBLOGINBagsakan,
Pandan
TariwaraBaldoc
150/canSold at 20/kg
1-2 wks 2 cansmonthly
1-2 wks P20./tumpok
21
FLORDELIZA
SANTELICE
SCentro,
Pandan
LourdesTokyo
150/canSold at 20/kg
1-2 wks 2 cansmonthly
1-2 wks P20./tumpok
7/28/2019 Production and Marketing Channels of Ppt
16/21
Camote is bought by the middlemen at
- Php100-150 per can in the barangay
- sold to storeowners in the market at 180-200. percan.
- At the stores, camote sells at 35. per kg or 20. per
tumpok.
According to the storeowners, most buyers are into foodbusiness selling camote cue, karingking( camote friescrisscrossed and fried together with flour dough to makethem stick together.), molido (candy bar),
7/28/2019 Production and Marketing Channels of Ppt
17/21
Middlemen (para cimber) buy the farmers produce onsite at prices between 100-150.
Sold to market vendors at 180./ can. In the market sold at 200./ can or 30./kg or 20./tumpok
of 5-6 small to medium size pieces. Most supply of camote in the Virac Supermarket come
from Pajo San Isidro, Hawan Ilaya, Calatagan, Virac,and from Datag and Rizal in San Andres.
Some farmers of San Andres sell their produce in Viracfor a higher pay.
Delivery of one sack is sold out in less than a day. At
most, in two days time. There are times when there is no supply of camote in
the market. Some vendors order from Albay at a price alittle lower than our own prevailing price.
7/28/2019 Production and Marketing Channels of Ppt
18/21
We failed to find a store selling camote in
- San Andres market
- Bato market area
- San Miguel market area,
- Viga
- Payo
We found two stores selling camote in Caramoran andthree stores in Pandan
Only one camote buyer processes the crop into camotecue to be sold at Oco Elementary School in Oco, Viga.
We were told that there are no records about camote inthe municipal agricultural offices nor in the provincialoffice.
7/28/2019 Production and Marketing Channels of Ppt
19/21
CONCLUSION
1. Camote production is low. Camote as anindustry exists only in Virac.- Major suppliers are Pajo San Isidro, Virac, andDatag, San Andres. There are only several storesselling camote in Virac but very few in Pandan
and Caramoran and none in San Andres, Viga,Payo, San Miguel and Bato.
- The supply chain involves the farmer, themiddlemen, the buyers, the processors and the
consumers.- Camote is sold as tops, vines and tuberous roots.- Few people regard camote growing as a
profitable venture.
7/28/2019 Production and Marketing Channels of Ppt
20/21
2. Camote production needs a boost to-
a. make people understand its uses
b. make people see its profitability
c. help people rediscover it as a staple foodd. erase the stigma of camote being the poor
mans diet
7/28/2019 Production and Marketing Channels of Ppt
21/21
RECOMMENDATION
1. Massive advocacy campaign.
2. Planting materials production for distribution
3. Organic farm modeling
4. Varietal trials to establish our own varieties 5. Training on pest and disease management
6. Aggressive product development