gyan & rant at @beingprac/cal
Hello World!
PJ
Think: Building Products and marke/ng them.
Want to build the next Facebook / TwiEer or Quora ?
Think: Product does the Marke/ng
#0
Think: What you are building? #1
1. Define your product < 10 words
2. Be gramma/cally correct.
3. Challenge: 60 seconds
Wishberg lets users build their “wishlist for life”.
Think: Vision
#2
You can run out of ideas / But you can’t run out of vision.
Vision Idea
Think: “Atomic Unit” of Product
#3
Example: Tweet is atomic unit of TwiEer
Think: Features #4
Build features around the ‘Atomic Unit’ of your product!
Think: Engagement #5
Conversa/ons
Engagement
Think: Flexibility
#6
Text
Image
Video
Loca/on Post
Language
Think: Distribu/on
#7
On Site:
Off Site:
On Site Distribu/on Off Site Distribu/on
Think: Endorsements
#8
Retweet:
Follow Sugges/ons:
Search Result:
Profile:
Users don’t <3 your product!
Think: User Psychology
#9
They love the content on it!
Create Content Share Content
Think: Content Dynamics
#10
Content Creators:
Content Curators:
Content Consumers:
1%
100%
10%
Think: One Point of Discovery
#11
Start:
Content: New Updates
That’s Me:
What is happening?
Who is Important here?
Think: Privacy
#12
this slide is inten/onally lek blank. that is privacy!
Think: MVP #13
More Valuable Product Minimum Viable Product
MVP = More Valuable Product
Think: Growth #14
TwiEer:
Facebook:
YouTube:
Gmail:
Quora:
Zynga:
Dropbox:
Live Tweets at SXSWi Conference
Harvard. More Schools joined later
Ronaldinho Nike Advt went Viral
Google + Invites + Search
Opened to Facebook Alumni
Facebook Feeds
Invite: Email + Facebook + TwiEer
Bootstrap Growth on top of other networks
Think: Shipping Fast #15
Ship a Imperfect Product. Its OK!
Think: Early Adopters #BONUS
Thank You
@beingprac/cal pj@beingprac/cal.com www.beingprac/cal.com
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