gyan  &  rant  at  @beingprac/cal  

Hello  World!  

PJ

Think:  Building  Products  and  marke/ng  them.

Want  to  build  the  next  Facebook  /  TwiEer  or  Quora  ?  

Think:  Product  does  the  Marke/ng  

#0  

Think:  What  you  are  building?  #1  

1.  Define  your  product  <  10  words  

2.  Be  gramma/cally  correct.  

3.  Challenge:  60  seconds  

Wishberg  lets  users  build  their  “wishlist  for  life”.  

Think:  Vision  

#2  

You  can  run  out  of  ideas  /  But  you  can’t  run  out  of  vision.  

Vision Idea

Think:  “Atomic  Unit”  of  Product  

#3  

Example:  Tweet  is  atomic  unit  of  TwiEer  

Think:  Features  #4  

Build  features  around  the  ‘Atomic  Unit’  of  your  product!  

Think:  Engagement  #5  

Conversa/ons  

Engagement  

Think:  Flexibility  

#6  

Text  

Image  

Video  

Loca/on  Post  

Language  

Think:  Distribu/on  

#7  

On  Site:  

Off  Site:  

On  Site  Distribu/on Off  Site  Distribu/on

Think:  Endorsements  

#8  

Retweet:  

Follow  Sugges/ons:  

Search  Result:  

Profile:  

Users  don’t  <3  your  product!  

Think:  User  Psychology  

#9  

They  love  the  content  on  it!

Create  Content Share  Content

Think:  Content  Dynamics  

#10  

Content  Creators:

Content  Curators:

Content  Consumers:

1%

100%

10%

Think:  One  Point  of  Discovery  

#11  

Start:  

Content:  New  Updates  

That’s  Me:  

What  is  happening?  

Who  is  Important  here?  

Think:  Privacy  

#12  

this  slide  is  inten/onally  lek  blank.  that  is  privacy!  

Think:  MVP  #13  

More    Valuable  Product Minimum  Viable  Product

MVP  =  More  Valuable  Product  

Think:  Growth  #14  

TwiEer:

Facebook:

YouTube:

Gmail:

Quora:

Zynga:

Dropbox:

Live  Tweets  at  SXSWi  Conference

Harvard.  More  Schools  joined  later

Ronaldinho  Nike  Advt  went  Viral

Google  +  Invites  +  Search

Opened  to  Facebook  Alumni

Facebook  Feeds

Invite:  Email  +  Facebook  +  TwiEer

Bootstrap  Growth  on  top  of  other  networks

Think:  Shipping  Fast  #15  

Ship  a  Imperfect  Product.  Its  OK!  

Think:  Early  Adopters  #BONUS  

Thank  You

@beingprac/cal pj@beingprac/cal.com www.beingprac/cal.com