PRODUCT DIFFERENTIATION, SLOGANS, LOGOS, FONTS
PRODUCT DIFFERENTIATION
Product differentiation – branding, positioning and advertising activities to make a product different from its competition
SLOGANS
• A good slogan will have 7 words or less• States the brand name• Tells consumer what the company does• Catchy• Memorable• Positive• Establishes the company’s position
LOGOS
• Three different forms:• Monogrammatic logo• Stylized font• Use of initials / numbers
• Example: A & W Root Beer, H & M, LV
• Visual symbols• Example: Roots beaver, Apple, Coach
• Abstract symbols• Example: Nike Swoosh
FONTS
• The font that is most frequently used in American brand clothing is Helvetica
• www.dafont.com
• You can create your own font• Or install fonts that are not currently found in Word
USING YOUR EXECUTIVE SUMMARY…
Today you will…
• Decide on a product to brand• Brainstorm a brand name and logo for your
product (instructions on board) • Brainstorm a name for your product
Top Related