PRODUCT DIFFERENTIATION, SLOGANS, LOGOS, FONTS

PRODUCT DIFFERENTIATION

Product differentiation – branding, positioning and advertising activities to make a product different from its competition

SLOGANS

• A good slogan will have 7 words or less• States the brand name• Tells consumer what the company does• Catchy• Memorable• Positive• Establishes the company’s position

LOGOS

• Three different forms:• Monogrammatic logo• Stylized font• Use of initials / numbers

• Example: A & W Root Beer, H & M, LV

• Visual symbols• Example: Roots beaver, Apple, Coach

• Abstract symbols• Example: Nike Swoosh

FONTS

• The font that is most frequently used in American brand clothing is Helvetica

• www.dafont.com

• You can create your own font• Or install fonts that are not currently found in Word

USING YOUR EXECUTIVE SUMMARY…

Today you will…

• Decide on a product to brand• Brainstorm a brand name and logo for your

product (instructions on board) • Brainstorm a name for your product