RESEARCH – UNDERSTANDING THE TARGET MARKET’S REQUIREMENT PRODUCT COMPARISON OF PERFUME BOXES
I carried out a product comparison to find out the different aspects that appealed to my target market. I did this so that I could incorporate these features into my final solution thus tailoring the outcome to most meet the needs of my target market and ensure that the product would sell well for my
client.
Through the product comparison I want to find out about how effective existing perfume boxes faired in the following areas;
WHAT QUESTIONS DO YOU ASK YOURSELF WHEN
YOU GO OUT TO BUY A NEW FRAGRANCE? WRITE THEM DOWN ON YOUR PAGE.
2345/13156
Jack Bauer RESEARCH – PRODUCT COMPARISON OF PERFUME BOXES
BOSS BY
HUGO BOSS PERSON
a b c d e f g h i j
Total for
each area Supporting comments
Visual impact – does it appeal to you? do you like the shape of the packaging
Typeface – are they clear , do they stand out?
Layout and information – is it well organized and is it clear enough?
Brand identity – is it clear, does it relate to the product?
Individual total per
person
1 = poor 3 =satisfactory
5 = outstanding
Using the scale above please could you score the 4 headings either 1,2,3,4,or5. This will need to be done for all three products.
Thank you for taking a moment to complete this survey.
2345/13156
Jack Bauer
RESEARCH – UNDERSTANDING THE TARGET MARKET’S REQUIREMENT
PRODUCT COMPARISON OF PERFUME BOXES I carried out a product comparison to find out the different aspects that appealed to my
target market. I did this so that I could incorporate these features into my final solution
thus tailoring the outcome to most meet the needs of my target market and ensure that
the product would sell well fro my client. Through the product comparison I wanted to find
out about how effective existing perfume boxes faired in the following areas.
Brand identity – is it clear, does it relate to the product?
Visual impact – does it appeal to you? do you like the shape of the packaging
Layout and information – is it well organised and is it clear enough?
Surface graphics – does the image/design appeal to you
Typeface – are they clear , do they stand out?
Function – is it easy to open/close?
I gave out 10 survey's to get
a better understanding of
their likes, dislikes and
want’s
FARENHEIET Christian Doir HUGO Hugo Boss LE MALE Jean Paul Gaultier
Conclusion
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
visual impact appropriate typeface info & layout brand identity
Av
era
ge s
co
re
AVERAGE SCORES FROM THE SURVEY PRESENTED BELOW
boss dior JPG
2345/13156
Jack Bauer RESEARCH – UNDERSTANDING THE TARGET MARKET’S REQUIREMENT
PRODUCT COMPARISON OF PERFUME BOXES I carried out a product comparison to find out the different aspects that appealed to my
target market. I did this so that I could incorporate these features into my final solution
thus tailoring the outcome to most meet the needs of my target market and ensure that
the product would sell well fro my client. Through the product comparison I wanted to find
out about how effective existing perfume boxes faired in the following areas.
Brand identity – is it clear, does it relate to the product?
Visual impact – does it appeal to you? do you like the shape of the packaging
Layout and information – is it well organised and is it clear enough?
Surface graphics – does the image/design appeal to you
Typeface – are they clear , do they stand out?
Function – is it easy to open/close?
I gave out 10 survey's to get
a better understanding of
their likes, dislikes and
want’s
FARENHEIET Christian Doir HUGO Hugo Boss LE MALE Jean Paul Gaultier
Conclusion
0 1 2 3 4 5
visual impact
appropriate typeface
info & layout
brand identity
AVERAGE SCORES FROM THE
SURVEY PRESENTED BELOW
JPG
dior
boss
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