:Target Market Survey

RESEARCH – UNDERSTANDING THE TARGET MARKET’S REQUIREMENT PRODUCT COMPARISON OF PERFUME BOXES

I carried out a product comparison to find out the different aspects that appealed to my target market. I did this so that I could incorporate these features into my final solution thus tailoring the outcome to most meet the needs of my target market and ensure that the product would sell well for my

client.

Through the product comparison I want to find out about how effective existing perfume boxes faired in the following areas;

WHAT QUESTIONS DO YOU ASK YOURSELF WHEN

YOU GO OUT TO BUY A NEW FRAGRANCE? WRITE THEM DOWN ON YOUR PAGE.

2345/13156

Jack Bauer

2345/13156

Jack Bauer RESEARCH – PRODUCT COMPARISON OF PERFUME BOXES

BOSS BY

HUGO BOSS PERSON

a b c d e f g h i j

Total for

each area Supporting comments

Visual impact – does it appeal to you? do you like the shape of the packaging

Typeface – are they clear , do they stand out?

Layout and information – is it well organized and is it clear enough?

Brand identity – is it clear, does it relate to the product?

Individual total per

person

1 = poor 3 =satisfactory

5 = outstanding

Using the scale above please could you score the 4 headings either 1,2,3,4,or5. This will need to be done for all three products.

Thank you for taking a moment to complete this survey.

2345/13156

Jack Bauer

2345/13156

Jack Bauer

RESEARCH – UNDERSTANDING THE TARGET MARKET’S REQUIREMENT

PRODUCT COMPARISON OF PERFUME BOXES I carried out a product comparison to find out the different aspects that appealed to my

target market. I did this so that I could incorporate these features into my final solution

thus tailoring the outcome to most meet the needs of my target market and ensure that

the product would sell well fro my client. Through the product comparison I wanted to find

out about how effective existing perfume boxes faired in the following areas.

Brand identity – is it clear, does it relate to the product?

Visual impact – does it appeal to you? do you like the shape of the packaging

Layout and information – is it well organised and is it clear enough?

Surface graphics – does the image/design appeal to you

Typeface – are they clear , do they stand out?

Function – is it easy to open/close?

I gave out 10 survey's to get

a better understanding of

their likes, dislikes and

want’s

FARENHEIET Christian Doir HUGO Hugo Boss LE MALE Jean Paul Gaultier

Conclusion

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

visual impact appropriate typeface info & layout brand identity

Av

era

ge s

co

re

AVERAGE SCORES FROM THE SURVEY PRESENTED BELOW

boss dior JPG

2345/13156

Jack Bauer RESEARCH – UNDERSTANDING THE TARGET MARKET’S REQUIREMENT

PRODUCT COMPARISON OF PERFUME BOXES I carried out a product comparison to find out the different aspects that appealed to my

target market. I did this so that I could incorporate these features into my final solution

thus tailoring the outcome to most meet the needs of my target market and ensure that

the product would sell well fro my client. Through the product comparison I wanted to find

out about how effective existing perfume boxes faired in the following areas.

Brand identity – is it clear, does it relate to the product?

Visual impact – does it appeal to you? do you like the shape of the packaging

Layout and information – is it well organised and is it clear enough?

Surface graphics – does the image/design appeal to you

Typeface – are they clear , do they stand out?

Function – is it easy to open/close?

I gave out 10 survey's to get

a better understanding of

their likes, dislikes and

want’s

FARENHEIET Christian Doir HUGO Hugo Boss LE MALE Jean Paul Gaultier

Conclusion

0 1 2 3 4 5

visual impact

appropriate typeface

info & layout

brand identity

AVERAGE SCORES FROM THE

SURVEY PRESENTED BELOW

JPG

dior

boss