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COMPANYPROFILE
PRODUCT PROFILE
PRODUCT PROFILE
The main products marketed are
1) K.S CATTLE FEEDIt includes six types. They are: -
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A) K.SMASH
B) K.S SPECIALMASH
C) K.S SUPERMASH
D) K.S DELUX PELLETS
E) K.S DELUX PLUS PELLETS
F) K.S SUPREME PELLETS
2) KS SUPREME (Refined sunflower expeller oil)3) KEYES FORTE4) MILK PRODUCTS WHICH INCLUDESA) K.S PAAL.
B) K.S GHEE.
C) K.S CURD.
D) BUTTER MILK.
E) VESTA ICE CREAM.
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GENERAL MGR
FINAN.MGR PUR. MGR PER.MGR MKT.MGR TY.MGR PRO.MGR
CHIEF.NUTRI
ASST.MGR
CHEMIST
LAB.ATTEN
ASSTA/C MGR SHARE.DEP
ASST.FIN.MGR
EXE.OFFICER
OFFICE.ASST
CLERK
EXE.OFFICER
OFFICER
OFFICE.ASST
CLERK
EXE.OFF SECUTIY.OFF
OFFICER
CLERK
SECU. SUPER -VISION
SECU.GUARD
ASST.SALES
MGR
SALES.EXE
OFFICE.ASST
CLERK
CUSTOMER
SERVICE
SALES
SUPERVISOR
OFFICER
SALES
REPRESENTATIVE
MAINTENANCE
FOREMANSTORES OFFICER
BOILER OPR MAIN.OPR
ELE. SUPERVISOR
ELECTRICIAN
STORES SUPERVISOR
STORES CLERK
ENGINEER
ASST.PLANT.ENGR
ELECTRICAL FOREMAN GODOWN EXE
GODOWN
SUPERVISOR
GODOWN ASST
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Chapter 2
HUMAN RESOURCE DEPARTMENT
HUMAN RESOURCE DEPARTMENT
FLOW OF AUTHORITY
HUMAN
RESOURCE
MANAGER
EXECUTIVE
OFFICER
SECURITY
OFFICER
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The Personnel department was seen as a place where the lesser productive
employees could be placed with minimal damage to the organization ongoing
operation. Individuals in the personal department were perceived as those responsible for
planning company picnics, vacation schedules and retirement parties. Personnel as an activity
were seen as a necessary but unimportant part of the organization. Fortunately things have
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changed for the better and the status of the personnel department has improved enormously
over the years.
Personnel department is the main and most important department of a
manufacturing concern.
FUNCTIONS OF PERSONNEL DEPATMENT
1. Recruitment2. Man power planning3. Welfare functions4. Grievance handling5. Discipline6. Industrial relations7. Public relations8. Job description9. Job analysis10.Job specification11.Training12. Performance appraisal
EMPLOYEE SELECTION PROCEDURES
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Employees are selected strictly based on their educational qualification, work
experience technical know-how and age. Company will do the recruitment by giving ads in
newspapers, through employment exchange, and by promoting its on employees based on their
performance.
REMUNERATION
There are three types of wage earners: -
A) UNSKILLED BUT PERMANENT WORKERSGETS DAILY WAGES
B) BADALI WORKERSWAGES ON WEEKLY BASIS
C) OFFICE STAFFSALARY ON THE LAST WORKING DAY OF
EVERYMONTH
SALARY CONSIST OF
1) BASIC PAY2) FIXED DEARNESS ALLOWANCE3) VARIABLE DEARNESS ALLOWANCE
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ALLOWANCES
1) DEARNESS ALLOWANCE
This is given to permanent employees. D.A is divided into two
Classes:-
a) Fixed DA: Calculated at the rate of 15% of basic salary
b) Variable DA: Based on cost of living index published by govt of
Kerala
2) CONVEYANCE ALLOWANCE
3) WASHING ALLOWANCE
4.) CANTEEN SUBSIDY
5.) LEAVE & TRAVEL ALLOWANCE
6.) HOUSING SUBSIDY
7) SHIFT ALLOWANCE
8) OVERTIME ALLOWANCE
9) SCHOLORSHIP FOR EMPLOYEES CHILDREN
10) EMPLOYEE WELFARE FUND
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STATUTORY LIABILITIES
1) PROVIDENT FUND: From the basic salary the company and the employeechannelise 12% into the provident fund a/c equally. Out of the 12% contributed to P.F fund
8.33% are transferred to the pension a/c.
2) EMPLOYEES STATE INSURANCE: The Company pays about 4.75% of totalsalary of employees to E.S.I. The employee pays a contribution of 1.75% of total salary.
3) GRATUITY: An employee needs minimum 5 years of service to avail this fund4) BONUS: It varies according to their grades.
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TRADE UNION
In this company there are 4 recognized trade unions like INTUC, CITU, BMS.
A committee consisting of Chairman, Managing director, Whole time Executive Directors,
General Manager, Works Manager and Personal Manager approve the demands of workers.
WORKERS WELFARE ACTIVITIES
The company established a trust known as Employees welfare trust in which 20 Rs is paid
both by the employees and the company every month. Additional funds are provided to
employees during the death of employee, or in case of employees siblings marriage.
SAFETY MEASURES
FOR SAFETY OF WORKERS AT PLANT, THEY ARE PROVIDED WITH
1) MASK2) FIRST AID FACILITY3) DUST EXTRACTION SYSTEM in plant, which helps to suck the dust arising atthe time of production.
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LEAVE
1) CASUAL LEAVE: 9 DAYS FOR WORKERS AND FOR STAFF IS 11.
2) PRIVILAGE LEAVE: 15 DAYS PER YEAR.
3) SICK LEAVE: UPTO 90 DAYS.
RETIREMENT
Retirement age of employees is 58 years.
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Chapter 3
MARKETING DEPARTMENT
MARKETING
MANAGER
SALES
MANAGER CUSTOMER SERVICE
MANAGER
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The company must design a marketing organization that can carry out marketing strategies and
plans. If the company is very small, one person might do all of the research, selling,
advertising, customer service and other marketing activities. As the company expands a
marketing department emerges to plan and carry out marketing activities.
The most common form of marketing organization is the functional
organization in which a functional specialist heads different marketing activities are headed by
a functional specialist, a sales manager, advertising manager, marketing research manager, and
customer service manager.
Managing the marketing function would be hard enough if the
marketer had to deal only with the controllable marketing mix variables. But the company
operates in a complex marketing environment consisting of uncontrollable forces to which the
company must adopt. The environment produces both threats and opportunities. The company
must carefully analyze its environment so that it can avoid the threats and take advantage of the
opportunities.
IN THE COMPANY
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The department headed by marketing manager and under him there are two assistant managers
one for sales dispatch and other for customer service and sales promotion.
The company incurs less advertisement cost. As for the kind of
products its advertisement needs a different way of promoting its products.
The company gives dealer board to dealers as an advertisement for their product. The other
advertisements used are
1) Product pamphlet
2) Notices
3) Cinema slides
4) Cloth banners
5) Wall paintings
6) Yearly calendars.
SELECTION OF DEALER
The field staff under assistant customer service and complaint manager will evaluate the
dealer on the basis of his financial capabilities and the scope of demand of products in the area.
If the dealer doesnt buy at least one load of
cattle feed in row of 3 month, automatically the company will terminate his dealership.
PRICING METHOD
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In the case of oil price is based on Cochin market .the price is based after evaluating of
raw material and procurement and storage costs plus profit.
DISTRIBUTION
There are two types of distribution
1) EX FACTORY RATE --- company need not bear the transportation andinsurancecost.
2) RATE AT DESTINATION --- company need to bear the transportation &insurance cost.
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Chapter 4
PRODUCTION
DEPARTMENT
FLOW OF AUTHORITY
PRODUCTIONMANAGER
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The core of a production system is its conversion sub system, where in workers, materials and
machines are used to convert inputs into product and services. This process of conversion is at
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the heart of production function and is present in some form in all organization .It may be
stated that every organization irrespective of its purpose , has a production function where
departments and personnel play a central role in achieving the objectives of the organization .
FUNCTIONS
Production process Employee supervision Maintenance of machines
Quality assurance Production plan Production control Maintaining a hygiene work place Management of different shifts of employees, Maximizing the production with minimum resource
In KSE, production takes place in 3 plants.
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1) Solvent Extraction Plant2) Cattle Feed Plant3) Refining plant
SOLVENT PLANT
The raw material used by the company in this plant is the re oiled coconut cake
having about 8% of oil content .the coconut cake is being put into a slow moving conveyor or
belt .The next process is heating up of the cake and after that hexane a product of petroleum
would be spread into the cake. The mixture of oil and hexane is known as miscella. The nextstep is to separate the solvent from the cake and is stored for use. For one tonnes of coconut
cake the usage of hexane is 9.19kg.Here 24 hr production takes place and it produces 200 tons
per day.
There are 3 shifts
8A.M ---4 P.M
4P.M--- 12 A.M
12 A.M---8 A.M
CATTLE FEED PLANT
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In this plant the company uses different types of cakes according to their
availability apart from other material the co. uses coconut cake, sun flower cake, mustard cake
, soya been ,wheat ,calcium ,vitamins, cotton seed, phosphate, tapioca ,maize, jowar and othervitamins.
Except from the coconut cake all other materials are purchased from other states.
Here 24hr production takes place and it produces 650 tons per day.
MMCP TECHNOLOGY
MILLING
This is being used for ensuring that all the granules are grinded, screened 3mm
sieve. The materials feed into grinder are powered and it passes through the screen
provided at the bottom side of the grinding chamber. Two hammer mills at 30 tonnes per
hour together are used.
MIXING
The raw material will be mixed thoroughly by using horizontal mixer. Capacity of this
mixer is 6m.
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Chapter 5
SWOT ANALYSIS
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STRENGTH
1) Experience in the field over 25 years
2) Leadership in the market
3) Reputation & brand image of the co. & consistent quality of its products
4) Good network of dealership
5) Capable marketing personnel
6) Financial strength of the company
7) Acceptability of the feed & its quality standards in the market
8) Fully computerized plant
9) Efficient employeremployee relationship
10) Excellent infrastructure for manufacturing products.
WEAKNESS
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1) As industries are importing cheaper oils which affects the demand of solvent extractedcoconut oil.
2) Inadequate promotional activities for dairy products.3) Stagnant numbers in cattle population affecting market growth in future
OPPORTUNITIES
1) Expanding its distribution areas
2) Growing demand of its products
THREATS
1) Competition from other manufactures of organized and unorganized sectors
2) Probable entry of foreign entities
3) Indirect control by government over price of milk
4) Import of cheaper oils for industrial consumption leading to fall in demand for solvent
extracted coconut oil
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SOCIETAL ETHICS
PROPER DISPOSAL OF WASTES THEREBY CONTROLLING ENVIRONMENTPOLLUTION
PROVIDING DIRECT AND INDIRECT EMPLOYMENT
25 LAKHS donated to Tsunami Relief fund
10 LAKHS DONATED TO EARTHQUAKE RELIEF FUND
OPENING OF K.S PARKChildrens Park and Information Centre has been opened for the benefit of
the public
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SUGGESTIONS
1) Use of more board display advertisement.
2) Reference group should be formed to educate consumers.
3)
Give timely rest to workers in order to produce consistent performance.
4) To increase the productivity to meet the growing demands.
5) Providing proper safety equipments to protect them from hazards.
6) Company can earn more profit by expanding the market.
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Units at different locations. The relation with the labour Unions of all these Units is very warm
and cordial.
KSE, with a capital base of Rs. 36 Crores embarks on an expansion to double its Solvent
Extraction capacity and add a most modern ecofriendly vegetable refining plant. The Company
has already identified Six Acres of land in the KINFRA Small Industries Park, Koratty for this
expansion.
In the first phase the Company plans to install one 200 MT per day solvent plant for processing
Oil Cakes and also a 100 MT per day physical refining plant. Both these plants will be of
international standard using most modern technologies, where the process loss is kept to theminimum. The project will generate direct employment to 125 and indirect employment to
another 500 numbers. In the second phase, a 100 MT per day oil fractionation unit will also be
added.
As a pioneer in the solvent extraction industry, leader in cattle feed manufacture, and an
emerging force in ice cream and a resourceful new entity in dairy development and milk
products, KSE is determined to move with the times, taking on new challenges, achieving new
milestones.
BIBLIOGRAPHY
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REFERENCE BOOKS
Marketing Management Philip Kotler
Human Resource Management Ashwathappa .K.
Production and Operation Management Ashwathappa. K.
WEBSITE
WWW.KSELIMITED.COM
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