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COMPANYPROFILE

PRODUCT PROFILE

PRODUCT PROFILE

The main products marketed are

1) K.S CATTLE FEEDIt includes six types. They are: -

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A) K.SMASH

B) K.S SPECIALMASH

C) K.S SUPERMASH

D) K.S DELUX PELLETS

E) K.S DELUX PLUS PELLETS

F) K.S SUPREME PELLETS

2) KS SUPREME (Refined sunflower expeller oil)3) KEYES FORTE4) MILK PRODUCTS WHICH INCLUDESA) K.S PAAL.

B) K.S GHEE.

C) K.S CURD.

D) BUTTER MILK.

E) VESTA ICE CREAM.

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GENERAL MGR

FINAN.MGR PUR. MGR PER.MGR MKT.MGR TY.MGR PRO.MGR

CHIEF.NUTRI

ASST.MGR

CHEMIST

LAB.ATTEN

ASSTA/C MGR SHARE.DEP

ASST.FIN.MGR

EXE.OFFICER

OFFICE.ASST

CLERK

EXE.OFFICER

OFFICER

OFFICE.ASST

CLERK

EXE.OFF SECUTIY.OFF

OFFICER

CLERK

SECU. SUPER -VISION

SECU.GUARD

ASST.SALES

MGR

SALES.EXE

OFFICE.ASST

CLERK

CUSTOMER

SERVICE

SALES

SUPERVISOR

OFFICER

SALES

REPRESENTATIVE

MAINTENANCE

FOREMANSTORES OFFICER

BOILER OPR MAIN.OPR

ELE. SUPERVISOR

ELECTRICIAN

STORES SUPERVISOR

STORES CLERK

ENGINEER

ASST.PLANT.ENGR

ELECTRICAL FOREMAN GODOWN EXE

GODOWN

SUPERVISOR

GODOWN ASST

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Chapter 2

HUMAN RESOURCE DEPARTMENT

HUMAN RESOURCE DEPARTMENT

FLOW OF AUTHORITY

HUMAN

RESOURCE

MANAGER

EXECUTIVE

OFFICER

SECURITY

OFFICER

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The Personnel department was seen as a place where the lesser productive

employees could be placed with minimal damage to the organization ongoing

operation. Individuals in the personal department were perceived as those responsible for

planning company picnics, vacation schedules and retirement parties. Personnel as an activity

were seen as a necessary but unimportant part of the organization. Fortunately things have

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changed for the better and the status of the personnel department has improved enormously

over the years.

Personnel department is the main and most important department of a

manufacturing concern.

FUNCTIONS OF PERSONNEL DEPATMENT

1. Recruitment2. Man power planning3. Welfare functions4. Grievance handling5. Discipline6. Industrial relations7. Public relations8. Job description9. Job analysis10.Job specification11.Training12. Performance appraisal

EMPLOYEE SELECTION PROCEDURES

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Employees are selected strictly based on their educational qualification, work

experience technical know-how and age. Company will do the recruitment by giving ads in

newspapers, through employment exchange, and by promoting its on employees based on their

performance.

REMUNERATION

There are three types of wage earners: -

A) UNSKILLED BUT PERMANENT WORKERSGETS DAILY WAGES

B) BADALI WORKERSWAGES ON WEEKLY BASIS

C) OFFICE STAFFSALARY ON THE LAST WORKING DAY OF

EVERYMONTH

SALARY CONSIST OF

1) BASIC PAY2) FIXED DEARNESS ALLOWANCE3) VARIABLE DEARNESS ALLOWANCE

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ALLOWANCES

1) DEARNESS ALLOWANCE

This is given to permanent employees. D.A is divided into two

Classes:-

a) Fixed DA: Calculated at the rate of 15% of basic salary

b) Variable DA: Based on cost of living index published by govt of

Kerala

2) CONVEYANCE ALLOWANCE

3) WASHING ALLOWANCE

4.) CANTEEN SUBSIDY

5.) LEAVE & TRAVEL ALLOWANCE

6.) HOUSING SUBSIDY

7) SHIFT ALLOWANCE

8) OVERTIME ALLOWANCE

9) SCHOLORSHIP FOR EMPLOYEES CHILDREN

10) EMPLOYEE WELFARE FUND

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STATUTORY LIABILITIES

1) PROVIDENT FUND: From the basic salary the company and the employeechannelise 12% into the provident fund a/c equally. Out of the 12% contributed to P.F fund

8.33% are transferred to the pension a/c.

2) EMPLOYEES STATE INSURANCE: The Company pays about 4.75% of totalsalary of employees to E.S.I. The employee pays a contribution of 1.75% of total salary.

3) GRATUITY: An employee needs minimum 5 years of service to avail this fund4) BONUS: It varies according to their grades.

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TRADE UNION

In this company there are 4 recognized trade unions like INTUC, CITU, BMS.

A committee consisting of Chairman, Managing director, Whole time Executive Directors,

General Manager, Works Manager and Personal Manager approve the demands of workers.

WORKERS WELFARE ACTIVITIES

The company established a trust known as Employees welfare trust in which 20 Rs is paid

both by the employees and the company every month. Additional funds are provided to

employees during the death of employee, or in case of employees siblings marriage.

SAFETY MEASURES

FOR SAFETY OF WORKERS AT PLANT, THEY ARE PROVIDED WITH

1) MASK2) FIRST AID FACILITY3) DUST EXTRACTION SYSTEM in plant, which helps to suck the dust arising atthe time of production.

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LEAVE

1) CASUAL LEAVE: 9 DAYS FOR WORKERS AND FOR STAFF IS 11.

2) PRIVILAGE LEAVE: 15 DAYS PER YEAR.

3) SICK LEAVE: UPTO 90 DAYS.

RETIREMENT

Retirement age of employees is 58 years.

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Chapter 3

MARKETING DEPARTMENT

MARKETING

MANAGER

SALES

MANAGER CUSTOMER SERVICE

MANAGER

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The company must design a marketing organization that can carry out marketing strategies and

plans. If the company is very small, one person might do all of the research, selling,

advertising, customer service and other marketing activities. As the company expands a

marketing department emerges to plan and carry out marketing activities.

The most common form of marketing organization is the functional

organization in which a functional specialist heads different marketing activities are headed by

a functional specialist, a sales manager, advertising manager, marketing research manager, and

customer service manager.

Managing the marketing function would be hard enough if the

marketer had to deal only with the controllable marketing mix variables. But the company

operates in a complex marketing environment consisting of uncontrollable forces to which the

company must adopt. The environment produces both threats and opportunities. The company

must carefully analyze its environment so that it can avoid the threats and take advantage of the

opportunities.

IN THE COMPANY

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The department headed by marketing manager and under him there are two assistant managers

one for sales dispatch and other for customer service and sales promotion.

The company incurs less advertisement cost. As for the kind of

products its advertisement needs a different way of promoting its products.

The company gives dealer board to dealers as an advertisement for their product. The other

advertisements used are

1) Product pamphlet

2) Notices

3) Cinema slides

4) Cloth banners

5) Wall paintings

6) Yearly calendars.

SELECTION OF DEALER

The field staff under assistant customer service and complaint manager will evaluate the

dealer on the basis of his financial capabilities and the scope of demand of products in the area.

If the dealer doesnt buy at least one load of

cattle feed in row of 3 month, automatically the company will terminate his dealership.

PRICING METHOD

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In the case of oil price is based on Cochin market .the price is based after evaluating of

raw material and procurement and storage costs plus profit.

DISTRIBUTION

There are two types of distribution

1) EX FACTORY RATE --- company need not bear the transportation andinsurancecost.

2) RATE AT DESTINATION --- company need to bear the transportation &insurance cost.

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Chapter 4

PRODUCTION

DEPARTMENT

FLOW OF AUTHORITY

PRODUCTIONMANAGER

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The core of a production system is its conversion sub system, where in workers, materials and

machines are used to convert inputs into product and services. This process of conversion is at

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the heart of production function and is present in some form in all organization .It may be

stated that every organization irrespective of its purpose , has a production function where

departments and personnel play a central role in achieving the objectives of the organization .

FUNCTIONS

Production process Employee supervision Maintenance of machines

Quality assurance Production plan Production control Maintaining a hygiene work place Management of different shifts of employees, Maximizing the production with minimum resource

In KSE, production takes place in 3 plants.

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1) Solvent Extraction Plant2) Cattle Feed Plant3) Refining plant

SOLVENT PLANT

The raw material used by the company in this plant is the re oiled coconut cake

having about 8% of oil content .the coconut cake is being put into a slow moving conveyor or

belt .The next process is heating up of the cake and after that hexane a product of petroleum

would be spread into the cake. The mixture of oil and hexane is known as miscella. The nextstep is to separate the solvent from the cake and is stored for use. For one tonnes of coconut

cake the usage of hexane is 9.19kg.Here 24 hr production takes place and it produces 200 tons

per day.

There are 3 shifts

8A.M ---4 P.M

4P.M--- 12 A.M

12 A.M---8 A.M

CATTLE FEED PLANT

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In this plant the company uses different types of cakes according to their

availability apart from other material the co. uses coconut cake, sun flower cake, mustard cake

, soya been ,wheat ,calcium ,vitamins, cotton seed, phosphate, tapioca ,maize, jowar and othervitamins.

Except from the coconut cake all other materials are purchased from other states.

Here 24hr production takes place and it produces 650 tons per day.

MMCP TECHNOLOGY

MILLING

This is being used for ensuring that all the granules are grinded, screened 3mm

sieve. The materials feed into grinder are powered and it passes through the screen

provided at the bottom side of the grinding chamber. Two hammer mills at 30 tonnes per

hour together are used.

MIXING

The raw material will be mixed thoroughly by using horizontal mixer. Capacity of this

mixer is 6m.

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Chapter 5

SWOT ANALYSIS

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STRENGTH

1) Experience in the field over 25 years

2) Leadership in the market

3) Reputation & brand image of the co. & consistent quality of its products

4) Good network of dealership

5) Capable marketing personnel

6) Financial strength of the company

7) Acceptability of the feed & its quality standards in the market

8) Fully computerized plant

9) Efficient employeremployee relationship

10) Excellent infrastructure for manufacturing products.

WEAKNESS

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1) As industries are importing cheaper oils which affects the demand of solvent extractedcoconut oil.

2) Inadequate promotional activities for dairy products.3) Stagnant numbers in cattle population affecting market growth in future

OPPORTUNITIES

1) Expanding its distribution areas

2) Growing demand of its products

THREATS

1) Competition from other manufactures of organized and unorganized sectors

2) Probable entry of foreign entities

3) Indirect control by government over price of milk

4) Import of cheaper oils for industrial consumption leading to fall in demand for solvent

extracted coconut oil

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SOCIETAL ETHICS

PROPER DISPOSAL OF WASTES THEREBY CONTROLLING ENVIRONMENTPOLLUTION

PROVIDING DIRECT AND INDIRECT EMPLOYMENT

25 LAKHS donated to Tsunami Relief fund

10 LAKHS DONATED TO EARTHQUAKE RELIEF FUND

OPENING OF K.S PARKChildrens Park and Information Centre has been opened for the benefit of

the public

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SUGGESTIONS

1) Use of more board display advertisement.

2) Reference group should be formed to educate consumers.

3)

Give timely rest to workers in order to produce consistent performance.

4) To increase the productivity to meet the growing demands.

5) Providing proper safety equipments to protect them from hazards.

6) Company can earn more profit by expanding the market.

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Units at different locations. The relation with the labour Unions of all these Units is very warm

and cordial.

KSE, with a capital base of Rs. 36 Crores embarks on an expansion to double its Solvent

Extraction capacity and add a most modern ecofriendly vegetable refining plant. The Company

has already identified Six Acres of land in the KINFRA Small Industries Park, Koratty for this

expansion.

In the first phase the Company plans to install one 200 MT per day solvent plant for processing

Oil Cakes and also a 100 MT per day physical refining plant. Both these plants will be of

international standard using most modern technologies, where the process loss is kept to theminimum. The project will generate direct employment to 125 and indirect employment to

another 500 numbers. In the second phase, a 100 MT per day oil fractionation unit will also be

added.

As a pioneer in the solvent extraction industry, leader in cattle feed manufacture, and an

emerging force in ice cream and a resourceful new entity in dairy development and milk

products, KSE is determined to move with the times, taking on new challenges, achieving new

milestones.

BIBLIOGRAPHY

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REFERENCE BOOKS

Marketing Management Philip Kotler

Human Resource Management Ashwathappa .K.

Production and Operation Management Ashwathappa. K.

WEBSITE

WWW.KSELIMITED.COM

http://www.kselimited.com/http://www.kselimited.com/http://www.kselimited.com/

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