www.preventioninstitute.orgwww.preventioninstitute.org
Larry CohenLarry Cohen
Leslie MikkelsenLeslie Mikkelsen
Taking Action to Taking Action to Support Community Support Community Prevention and Prevention and Equity in Health Reform:Equity in Health Reform:Advocacy ActionsAdvocacy Actions
Overarching StrategyOverarching Strategy
Reach out to your congressional representativesReach out to your congressional representatives
Generate constant presence in the mediaGenerate constant presence in the media
Spread the wordSpread the word
Key OutcomesKey Outcomes Reach 1/2 of Reach 1/2 of all all congressional representatives congressional representatives
and 2/3 of and 2/3 of criticalcritical congressional representatives congressional representatives
Serve as sources of information for leadersServe as sources of information for leaders
Media barrage: traditional Media barrage: traditional andand new media new media
Engage all sectors in advocating for preventionEngage all sectors in advocating for prevention
Americans Support PreventionAmericans Support Prevention
65% of Democrats and 62% of Republicans agree that a lot more emphasis should be placed on prevention. (July 2009, Lake Research Partners and Public Opinion Strategies)
$1$1
Return on Investment with PreventionReturn on Investment with Prevention
Investment
SOURCE: SOURCE: Prevention for A Healthy America: Investments in Disease Prevention Yield Significant Savings, Prevention for A Healthy America: Investments in Disease Prevention Yield Significant Savings, Stronger Communities, Trust for America’s Health, July 2008Stronger Communities, Trust for America’s Health, July 2008
$5.60$5.60
Return on Investment
Savings at 5 years
$16 Billion $16 Billion Annual SavingsAnnual Savings
In 5 YearsIn 5 Years
Media Talking PointsMedia Talking Points Preventive medicine is clearly important, but the Preventive medicine is clearly important, but the
most effective prevention happens outside a most effective prevention happens outside a doctor’s office. It saves lives and it saves money.doctor’s office. It saves lives and it saves money.
Healthy people live in healthy communities.Healthy people live in healthy communities.
Our leaders have a duty to be sure prevention is Our leaders have a duty to be sure prevention is part of health reform.part of health reform.
Community prevention works and must be Community prevention works and must be included in health reform.included in health reform.
Letter to the Editor Letter to the Editor
“This may be America’s chance to create a health system that truly protects and promotes our health.”
Letter to the EditorLetter to the Editor
“Community prevention…works by preventing disease before it occurs, keeping people out of the
doctor’s office in the first place.”
Build a MovementBuild a Movement
Photo Courtesy of Photo Courtesy of http://www.historycooperative.org/journals/jah/91.4/images/hall_fig01b.jpg