www.preventioninstitute.orgwww.preventioninstitute.org

Larry CohenLarry Cohen

Leslie MikkelsenLeslie Mikkelsen

Taking Action to Taking Action to Support Community Support Community Prevention and Prevention and Equity in Health Reform:Equity in Health Reform:Advocacy ActionsAdvocacy Actions

Overarching StrategyOverarching Strategy

Reach out to your congressional representativesReach out to your congressional representatives

Generate constant presence in the mediaGenerate constant presence in the media

Spread the wordSpread the word

Key OutcomesKey Outcomes Reach 1/2 of Reach 1/2 of all all congressional representatives congressional representatives

and 2/3 of and 2/3 of criticalcritical congressional representatives congressional representatives

Serve as sources of information for leadersServe as sources of information for leaders

Media barrage: traditional Media barrage: traditional andand new media new media

Engage all sectors in advocating for preventionEngage all sectors in advocating for prevention

Americans Support PreventionAmericans Support Prevention

65% of Democrats and 62% of Republicans agree that a lot more emphasis should be placed on prevention. (July 2009, Lake Research Partners and Public Opinion Strategies)

$1$1

Return on Investment with PreventionReturn on Investment with Prevention

Investment

SOURCE: SOURCE: Prevention for A Healthy America: Investments in Disease Prevention Yield Significant Savings, Prevention for A Healthy America: Investments in Disease Prevention Yield Significant Savings, Stronger Communities, Trust for America’s Health, July 2008Stronger Communities, Trust for America’s Health, July 2008

$5.60$5.60

Return on Investment

Savings at 5 years

$16 Billion $16 Billion Annual SavingsAnnual Savings

In 5 YearsIn 5 Years

Media Talking PointsMedia Talking Points Preventive medicine is clearly important, but the Preventive medicine is clearly important, but the

most effective prevention happens outside a most effective prevention happens outside a doctor’s office. It saves lives and it saves money.doctor’s office. It saves lives and it saves money.

Healthy people live in healthy communities.Healthy people live in healthy communities.

Our leaders have a duty to be sure prevention is Our leaders have a duty to be sure prevention is part of health reform.part of health reform.

Community prevention works and must be Community prevention works and must be included in health reform.included in health reform.

Letter to the Editor Letter to the Editor

“This may be America’s chance to create a health system that truly protects and promotes our health.”

Letter to the EditorLetter to the Editor

“Community prevention…works by preventing disease before it occurs, keeping people out of the

doctor’s office in the first place.”

Build a MovementBuild a Movement

Photo Courtesy of Photo Courtesy of http://www.historycooperative.org/journals/jah/91.4/images/hall_fig01b.jpg