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+ pr
cometmarketing + public relat ions evolved
Laura GainorSocial Media Strategist
October 20, 2010
Presenting: Marquette University - Emerging MediaHow to Create Your Personal Brand Through Social Media
PERSONAL BRANDING |
cometmarketing + public relat ions evolved
Chapter 1: About Laura Gainor
Chapter 2: How I got hired at Comet Branding
Chapter 3: Timeline of results
Chapter 4: How to create your own personal branding strategy
Chapter 5: Implementing social engagement strategies
Chapter 6: Quest ions?
PERSONAL BRANDING | About Laura Gainor
cometmarketing + public relat ions evolved
About Laura Gainor
• Social Media Strategist for Comet Branding
• Professional background in creative photography & design, client services management, and personal & business branding strategies.
After landing my job at Comet by showcasing my expertise using various social media tools, I discuss tips and strategies on how to create a successful brand through social media.
PERSONAL BRANDING |
cometmarketing + public relat ions evolved
Chapter 1: About Laura Gainor
Chapter 2: How I got hired at Comet Branding
Chapter 3: Timeline of Results
Chapter 4: How to create your own personal branding strategy
Chapter 5: Implementing social engagement strategies
Chapter 6: Quest ions?
PERSONAL BRANDING | How I Got Hired at Comet Branding
cometmarketing + public relat ions evolved
Faced with a challenge:How do I network and find a job when living in a
different city?
PERSONAL BRANDING | How I Got Hired at Comet Branding
cometmarketing + public relat ions evolved
The Gainorsmoving toMilwaukee02/01/10
Used Twitterto network
Quickly foundMKE social media
professionals
Followed daily
conversations
Joined in onthe
conversations
Got a feelfor the MKEsocial media
culture
Continuedusing socialmedia tools
SquarePiklaunched02/11/10
Comet Tweetedthey were
hiring!02/11/10
Developedidea to creatively
grab attention.
Createdlarge Cometlogo poster
02/11/10
Producedintroductory
YouTube video02/11/10
Trip toMilwaukee02/12/10
#LauraGainorToMilwaukeestrategy created
All of this occurred over a very short period of time:We found out we were moving to Milwaukee on February 1, 2010
First trip to Milwaukee to find a home on February 12, 2010
PERSONAL BRANDING | How I Got Hired at Comet Branding
cometmarketing + public relat ions evolved
Toured Milwaukee with the Comet Branding Logo Poster.February 12 - 14, 2010
Used Foursquare, SquarePik, Twitter, YouTube & TwitVid, capturing photos and videos of my Comet Logo
tour through Milwaukee Pushed content to @CometBranding through Twitter.
PERSONAL BRANDING | How I Got Hired at Comet Branding
cometmarketing + public relat ions evolved
Laura Gainor Utilizing Social MediaSlideShare Presentation Created on
Monday, February 15, 2010
Click HERE to view the full presentation.
cometmarketing + public relat ions evolved
PERSONAL BRANDING | How I Got Hired at Comet Branding
The purpose of the SlideShare presentation:• Told the full story of #LauraGainorToMilwaukee.
• Turned a standard resume into a story that incorporated my life experiences, social media and my
creative talents.
• Served as a means to demonstrate my specialties, instead of solely writing them on paper.
• Provided Comet Branding the opportunity to see my personality through photos and videos.
• Showed real-time feedback from Comet Branding.
• Published the presentation on SlideShare to share with other professionals on how to brand
themselves and get the attention of a potential employer.
• Promoted Comet Branding.
PERSONAL BRANDING |
cometmarketing + public relat ions evolved
Chapter 1: About Laura Gainor
Chapter 2: How I got hired at Comet Branding
Chapter 3: Timeline of Results
Chapter 4: How to create your own personal branding strategy
Chapter 5: Implementing social engagement strategies
Chapter 6: Quest ions?
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Immediate response to the#LauraGainorToMilwaukee
Twitter activity.
Monday, February 15, 2010
Link to the SlideShare Presentation: “Laura Gainor Utilizing Social Media” Tweeted to @AlKrueger & @SaraMeaney
Monday, February 15, 2010
Email was not sent. Paper resume was not sent. Just a tweet including this link:
http://www.slideshare.net/LauraGainor/laura-gainor-utilizing-social-media
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Skype Interview withComet Branding PartnersAl Krueger & Sara Meaney
Friday, February 19, 2010Skype interview scheduled on thesame day through Twitter direct messages.
Monday, February 15, 2010
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Gainor Road Trip Movingfrom Charlotte to MilwaukeeThursday, February 25, 2010
Started Unpacking in our New Homein Milwaukee.
Friday, February 26, 2010
In-Person Interview at Cometwith Al Krueger & Sara Meaney.
Monday, March 1, 2010
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Immediately following the in-person interview,having lunch @Water_Buffalo, I was offered the
job as PR + Social Media StrategistMonday, March 1, 2010
Hired 10 days after the initial Skype interviewAfter only meeting once in-person, I was hired the same day.
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
My first day at Comet BrandingWednesday, March 3, 2010
1.5 days after being offered the job.20 days after seeing @CometBranding’s Tweet about the position.
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
SlideShare featured my presentation in
their March Newsletter
Number of presentation views jumped to over 20,000.Today the presentation has over 40,000 views.
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
The Milwaukee Business Journal featured my story.
Monday, March 15, 2010
“Online Efforts Make Job Hunter Stand Out”Read the full Milwaukee Business Journal Article
HERE.
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Featured in PRWeek’s 2010 Career Guide
September 2010
“Job Hunting on Social Media”Read the full PRWeek Career Guide 2010 article
HERE.
PERSONAL BRANDING |
cometmarketing + public relat ions evolved
Chapter 1: About Laura Gainor
Chapter 2: How I got hired at Comet Branding
Chapter 3: Timeline of Results
Chapter 4: How to create your own personal branding strategy
Chapter 5: Implementing social engagement strategies
Chapter 6: Quest ions?
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
Choosing a name for your social media channels.• Website Domain
• Twitter Profile
• Facebook Profile
• YouTube/Vimeo Channel Profiles
• LinkedIn Profile
Choose unique URLs for all of your social media
channels and keep them consistent. LinkedIn.com/in/LauraGainor
Facebook.com/Laura.Gainor
Twitter.com/LauraGainor
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
The first important step is to choose the correct name to represent yourself throughout all of your social media channels.
Example:
@LauraGainor vs. @LMG12
Google yourself.• It’s the first place potential employers go
to find more information about you.
• What are the top search results for your
name?
• What content is on those links?
• Social Media channels give you the
opportunity to create your brand on Google.
• Top results are typically your social media
channels.
• Be aware of the content you’re publishing
on these channels.
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
Your brand identity. Logo and personal photo.• Your profile photo is your personal branding logo.
• First impression.
• Use the same photo on all of your social media channels.
• People share your photo to present you to others. So make sure it’s how you want to represent
yourself.
• Use a good quality photo. Avoid using blurry or pixellated photos.
• Don’t be stiff in the photo. Show a little of your personality, but not too much.
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
@JasonKintzler @JakeDavidRohde @ToryJohnson
What is your message?• Know your message. Know your audience. Stay consistent throughout.
• Don’t be afraid of Twitter. It’s an excellent source for current events and networking.
One of the first questions when starting to create your personal brand is, What do I tweet about?
• You do not want to be a salesperson on Twitter.
• Engage in conversations. Don’t just tell people about you.
• Don’t tweet, just to tweet. Have a little substance.
• People will recognize what you talk about and will want to follow you.
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
Think of your personal brand as a business. • What are your goals with social media?
• Promote yourself as a brand. Customize your profiles. Design a Custom Twitter Background
• Keep track of results. How many people have you connected with each week?
• What have you learned that you feel could benefit others?
•Publish content regularly.
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
Engage in conversations.• Twitter is one of the best ways to network
and meet new people.
• People won’t get the chance to know who
you are, unless you talk with them on
Twitter.
• Make it a point each day to engage in a
Twitter conversation with someone other
than posting information.
• Expand your network. Find/Follow people
of interest to you.
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
Get creative. Play with social media. • Every day new social media tools are being created,
opening up creative opportunities to find ways to utilize
them for your personal branding.
• Spend 10 minutes each day browsing blogs, such as
Mashable and TechCrunch.
• Use Twitter to see what your network is talking about.
•Play. It’s very important to not be hesitant on
experimenting with new social media tools.
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
@Stickybits
@MicrosoftTag
Most importantly...
be yourself!
PERSONAL BRANDING | How to Create Your Own Personal Branding Strategy
cometmarketing + public relat ions evolved
PERSONAL BRANDING |
cometmarketing + public relat ions evolved
Chapter 1: About Laura Gainor
Chapter 2: How I got hired at Comet Branding
Chapter 3: Timeline of results
Chapter 4: How to create your own personal branding strategy
Chapter 5: Implementing social engagement strategies
Chapter 6: Quest ions?
PERSONAL BRANDING | Implementing Social Engagement Strategies
cometmarketing + public relat ions evolved
• Blogs are a vital platform to share information and engage with your audience and network.
• Have a consistent theme throughout your blog.
• Promotional tool for companies and your personal brand.
• Don’t be salesy. Share and engage.
Blogging
PERSONAL BRANDING | Implementing Social Engagement Strategies
cometmarketing + public relat ions evolved
• Share presentations about industry topics, personal interests, or classroom projects.
• Use SlideShare as an online portolio.
• Another source for sharing video content.
• Embed presentations and videos directly within your LinkedIn profile.
SlideShare Presentations & Videos
PERSONAL BRANDING | Implementing Social Engagement Strategies
cometmarketing + public relat ions evolved
• Produce and edit social media videos for clients, personal social engagement and featuring fun events.
• Videos are an excellent way to represent yourself. Be genuine and show your true self. Videos can’t lie.
• Video sharing sites: YouTube, Vimeo, SlideShare
Social Media Videos
PERSONAL BRANDING | Implementing Social Engagement Strategies
cometmarketing + public relat ions evolved
• Weekly radio show hosting guests with highlighting brands and people excelling in the social media space.
• The Comet team all take turns scheduling guests and co-hosting the radio show.
Comet Branding Radio
PERSONAL BRANDING | Implementing Social Engagement Strategies
cometmarketing + public relat ions evolved
• Utilize LinkedIn’s applications to share information and enhance your personal profile.
• Engage in industry discussions within LinkedIn groups.
• Share blog content and discussion topics within your profile.
• Connect. Network. Engage.
LinkedIn Optimization
THANK YOU |
cometmarketing + public relat ions evolved
Thank you for the opportunity to talk with you about personal branding.
Connect with me.
Laura Gainor’s Blog
Comet Branding Blog
QUESTIONS? |
cometmarketing + public relat ions evolved
Questions?
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