Geographic Segmentation
Focusing on the section of the country that is developing at the fastest rate.
Market Segmentation
The Southeastern United States has sustained increased electronics sales over the past four years.
Demographic Segmentation
35%
20%15%
10%9%
5% 4% 2%
DemographicSingle Married
Men Poor
Women Rich
Young Old
Market Segmentation
Psychographic Segmentation
40%
30%
20%
10%
PsychographicAlternative LifestyleProduction Qual-itiesEnvironmental ConsciousnessReligion
Market Segmentation
Market Introduction Stage
Costs-Sales-
Profit-Price-
Competition-Demand-
Product Lifecycle
HighestLowestMinimalHighestLittle/NoneCreation
Growth StageProduct Lifecycle
Costs-Sales-
Profit-Price-
Competition-Demand-
ReducedIncreaseIncreaseDecreaseIncreaseIncrease
Maturity StageProduct Lifecycle
Costs-Sales-
Profit-Price-
Competition-Demand-
LowestHighestDecreaseDecreaseIncreaseHighest
Saturation & Decline StageProduct Lifecycle
Costs-Sales-
Profit-Price-
Competition-Demand-
Counter-OptimalStabilizeChallengedLowestHighestLowest
References• http://www.bestbuy.com/site/Nikon+-+Coolpix+L22+12.0-Megapixel+Digital+Camera+-
+Red/9765091.p?id=1218169694293&skuId=9765091• http://imaging.nikon.com/lineup/coolpix/life/l22/• http://nikoncoolpixl22.com/• http://www.testfreaks.com/digitalcameras/nikon-coolpix-l22/• Map 1: http://upload.wikimedia.org/wikipedia/en/d/d3/US_map-Southeast.PNG
Photo 1(Left):http://imaging.nikon.com/index.htmPhoto 2(Right):http://imaging.nikon.com/index.htmPhoto 3(Front): http://imaging.nikon.com/index.htmPhoto 4(Rear): http://imaging.nikon.com/index.htmPhoto 5 (Cash): http://lh3.ggpht.com/_sk_m9YaPBFs/ScQSNM1-JhI/AAAAAAAAACQ/wUweXZJA5gQ/j0430936.jpgPhoto 6 (Girl Taking Picture): http://upload.wikimedia.org/wikipedia/commons/c/c7/Girl_taking_picture.jpgPhoto 7 (David III): Personal CollectionPhoto 8(Empty Pockets): http://comp.webstockpro.com/westend61-rf/pef00338.jpgPhoto 9(Rich): http://www.thedanilynnshow.com/logos/Bathing_in_money.jpgPhoto 10(David Jr):Personal CollectionPhoto 11(Kim&Ron):Personal CollectionPhoto 12(Harley):Personal CollectionPhoto 13(Lisa):Personal CollectionPhoto 14(Brianna):Personal CollectionPhoto 15(Joan):Personal Collection
Photo 16(Holding Hands): http://wwwdelivery.superstock.com/WI/223/1598/PreviewComp/SuperStock_1598R-6603.jpgPhoto 17(Flowers): http://www.bestroyaltyfreeimages.net/best-royalty-free-images-flower-arrangement-sophiea.jpgPhoto 18(Sunset): http://30.media.tumblr.com/tumblr_l636yzaBPG1qchibso1_500.jpgPhoto 19(Cross): http://www.weatherstock.com/sunset-gallery/slides/SS-19.JPGPhoto 20(S9100): http://imaging.nikon.com/index.htmPhoto 21(S8100): http://imaging.nikon.com/index.htmPhoto 22(S3100): http://imaging.nikon.com/index.htmPhoto 23(S2500): http://imaging.nikon.com/index.htmPhoto 24(L23): http://imaging.nikon.com/index.htmPhoto 25(L22): http://imaging.nikon.com/index.htm
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