Sarah Eyad Kayyem @27358

Brief Recap

• A flower shop “Boutique”• Dubai Mall• Market• Objective• Contact us: for more information, please visit

our website:

Executive Summary

• Welcome to a small project that aims at greatly twisting all of your five senses towards it! “captured audience”

• Welcome to a blossoming atmosphere that would provide you, our dear customers, with the request you crave for.

Vision

Imagine a world with a breath-taking aroma, an eye-striking view, and one that intimately

brings people closer to each other.

Mission

Boutique aims to stand out in front of its competitors; in which it promises to provide

flower-lovers with the highest quality material they’ll need.

Situation Analysis

• Strategic Place: Dubai Mall• It relates every flower to a particular occasion.

Roses

• Beautiful• Symbolizes love and fragrance• “you still have the chance to fix the arguments

you’re facing with your female partner … get her a rose and resolve the problem once and for all.”

• Valentine’s Day OR Anniversaries

Jasmine

Sweet Fragrance

TulipsCup-Shaped

Attracts Attention

Sunflowers

Rich in proteinsBright

Sunflower Oil

Orchids

• Evokes sense of refinement & innocence.• Usually orchids ensembles occasions which carry

meanings like: “Thank you! OR Congratulations!”

Wedding Flowers• There are no specific

flowers that are required for weddings; however Boutique tends to combine flowers that are bright, natural, symbolizing, and tremendous by all means.

Target Group

• Mass Customization• 15-60• Educated upper scale• Romantic men• Thankful students• Loving children

Competitive Research

• Neighboring flower booths that might as well be located in Dubai Mall; this would, indeed, be considered as Boutique’s primary competitor.

• Retail flower shops, which might just offer flowers in half of the price Boutique offers.

• Garden Centers. • Super Markets, which sells flowers in general.

S.W.O.T AnalysisStrength Weaknesses Opportunities Threats

1. People, in general, especially those living in the UAE highly purchase flowers on a daily basis

2. If Boutique stands out in front of other flower shops, it might just have the chance to built long-lasting customer relationship

3. Boutique ensures best quality in its material; wherein each particular flower carries its own meaning.

1. The hired florists should professionally deal with customers to avoid the absence of important skills in persuasion.

2. Boutique must exceed customers’ expectations to built retention; otherwise it’ll be losing a great deal of customers.

1. The biggest opportunity Boutique has that it is located in one of the largest most visited malls in the world; providing it with a wider reach.

2. Also Boutique’s website might just offer hits and buzzes that would aim for persuading people’s minds of what Boutique has to offer them with.

1. The main threat Boutique might just be facing is to stand in front of its many competitors.

Why go online?

• Create awareness• Higher reach• Cost and time efficient• Interactivity• opportunities

How will the website be financed?

• People; in return gift items– Flower necklaces– Flower tattoos

• Occasions– cards

http://www.wix.com/sarahkayyem/Boutique2