RCA Group- GIC -19102012
Are U Linkedin?
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Questions? Tweet question @boxcob + #AreULinkedin
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Company Profile
Personal profile
Marketing Solutions
Recruitment Solutions
General information
Linkedin.com
Professional business network
Founded: 2003
Members worldwide: 154.727.127 Members Belgium: 1.168.900
Penetration of population: 11,21%
Nr. 1 recruitment tool in the US
Sharing information, reactive and proactive, without expecting anything in return
Boek: Let’s Connect – Jan Vermeiren
Golden triangle of networking
“All things being equal, people do business with, and refer business to people they know, like and trust”
Quote: Netwerk- en doorverwijsexpert, Bob Burg
Who is the founder of Linkedin?
Reid Hoffman
Company ProfilePersonal Profile
Personal profile
Your online resume
Keep it up-to-date
Enhance it with presentations, articles, skills, books read, …
Goal:
=> Findability in search engines
General information
Photo - Name
Title
Area - Sector
Current – Previous – Education
Improve your profile
Connections
Contact info
Customized profile url
Summary
1. About your employer
2. About your career
3. About your personal life
4. Specialties
Your Activity
Satus updates
Interactions/conversations
connections
Complete your profile
Experience
Publications
Projects
Courses
Volunteer Experience & Causes
Skills & Expertise => Endorsements
Languages
Certifications
Education
Recommendation
Additional information (groups)
Personal information
Complete your profile – enhance with applications
Slideshare
Amazon
Behance
Tripit
Wordpress
Events
Public profile
Edit profile
What is the biggest social business network in Germany?
Your connections
2nd degree = most important
Your network = first, second en third degree
Quality or quantity? => Differsity
Let’s interact with your network
Homepage – news feed
Groups
Question & Answer
Let’s interact with your network
Homepage – news feed
Status updates
Like – Comment - Share
Linkedin Today for latest news
Let’s interact with your network
Groups
Discussions
Very intensive
Become a top influencer
Let’s interact with your network
Q&A
Ask a Question
Answer Questions
Become an expert
Other Features
People you may know
Who’s viewed your profile
Your Linkedin Network
Jobs you may be interested in
Groups you may be interested in
Companies you want to follow
How many connections are there between Barack Obama and me?
Company profile
About Us
Status updates
Employees can connect
Add products and services
Follow button
Expand with Career page
Followers/visitors statistics
Most follow for incentives, rewards, or discounts.4
Follow for news, insights, and product information.5
Linkedin vs. Twitter/Facebook
Engage your followers with relevant messages
Your messages become trusted content on Sarah’s home page
Sarah SmithBusiness Analyst
Marc Bassett
And your message is amplified when Sarah endorses it
Account Executive
Recommendations are trusted
Source: The Nielsen Company
How many Linkedin members follow the company page of RCA Group?
Advertising possibilities
Marketing Solutions• Follow company Ad • Recommendation Ad • Sponsored Polls • Content Units• inMails
Recruitment Solutions• Career Page• Picture yourself Ad• Job posting• inMails• Recruiters profile
Follow Company Ads
Estimated results
0,2% - 0,5%
0,4% - 0,8%
Links
• linkedin.com/profile/sample
• slideshare.net/rcagroup
• twitter.com/rcagroup
• linkedin.com/company/rca-group
• linkedin.com/company/rca-group/products
Questions
LET’S CREATE IMPACT
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