Presentatie Linkedin - GIC
description
Transcript of Presentatie Linkedin - GIC
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RCA Group- GIC -19102012
Are U Linkedin?
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Help!
Questions? Tweet question @boxcob + #AreULinkedin
No Twitter account?iPad to the rescue!
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Company Profile
Personal profile
Marketing Solutions
Recruitment Solutions
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General information
Linkedin.com
Professional business network
Founded: 2003
Members worldwide: 154.727.127 Members Belgium: 1.168.900
Penetration of population: 11,21%
Nr. 1 recruitment tool in the US
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Sharing information, reactive and proactive, without expecting anything in return
Boek: Let’s Connect – Jan Vermeiren
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Golden triangle of networking
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“All things being equal, people do business with, and refer business to people they know, like and trust”
Quote: Netwerk- en doorverwijsexpert, Bob Burg
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Who is the founder of Linkedin?
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Reid Hoffman
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Company ProfilePersonal Profile
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Personal profile
Your online resume
Keep it up-to-date
Enhance it with presentations, articles, skills, books read, …
Goal:
=> Findability in search engines
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General information
Photo - Name
Title
Area - Sector
Current – Previous – Education
Improve your profile
Connections
Contact info
Customized profile url
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Summary
1. About your employer
2. About your career
3. About your personal life
4. Specialties
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Your Activity
Satus updates
Interactions/conversations
connections
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Complete your profile
Experience
Publications
Projects
Courses
Volunteer Experience & Causes
Skills & Expertise => Endorsements
Languages
Certifications
Education
Recommendation
Additional information (groups)
Personal information
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Complete your profile – enhance with applications
Slideshare
Amazon
Behance
Tripit
Wordpress
Events
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Public profile
Edit profile
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What is the biggest social business network in Germany?
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Your connections
2nd degree = most important
Your network = first, second en third degree
Quality or quantity? => Differsity
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Let’s interact with your network
Homepage – news feed
Groups
Question & Answer
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Let’s interact with your network
Homepage – news feed
Status updates
Like – Comment - Share
Linkedin Today for latest news
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Let’s interact with your network
Groups
Discussions
Very intensive
Become a top influencer
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Let’s interact with your network
Q&A
Ask a Question
Answer Questions
Become an expert
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Other Features
People you may know
Who’s viewed your profile
Your Linkedin Network
Jobs you may be interested in
Groups you may be interested in
Companies you want to follow
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How many connections are there between Barack Obama and me?
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Company profile
About Us
Status updates
Employees can connect
Add products and services
Follow button
Expand with Career page
Followers/visitors statistics
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Most follow for incentives, rewards, or discounts.4
Follow for news, insights, and product information.5
Linkedin vs. Twitter/Facebook
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Engage your followers with relevant messages
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Your messages become trusted content on Sarah’s home page
Sarah SmithBusiness Analyst
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Marc Bassett
And your message is amplified when Sarah endorses it
Account Executive
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Recommendations are trusted
Source: The Nielsen Company
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How many Linkedin members follow the company page of RCA Group?
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Advertising possibilities
Marketing Solutions• Follow company Ad • Recommendation Ad • Sponsored Polls • Content Units• inMails
Recruitment Solutions• Career Page• Picture yourself Ad• Job posting• inMails• Recruiters profile
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Follow Company Ads
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Estimated results
0,2% - 0,5%
0,4% - 0,8%
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Links
• linkedin.com/profile/sample
• slideshare.net/rcagroup
• twitter.com/rcagroup
• linkedin.com/company/rca-group
• linkedin.com/company/rca-group/products
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Questions
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LET’S CREATE IMPACT