Februari
How Brands(like Optimel)Grow
‘17
So much about loyalty
Growthis in thelong tail
r
Waste is not waste
Be distinct, not different
arr I love my
mum most
Make it easy to buy
DISRUPTIVE SPONSORING
Distinctive Brand Assets
Category Entry Points
The wholetruth?
Nothingbut thetruth?
Impuls Optimel
0
10
20
30
40
50
60
70
80
90
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 MAT16
Miljoenen
2006-2007
Sonja Bakker hype
1999-2002
Drink, Yoghurt & Quarck
2014
Launch Optimel LL
2009-current
Launch Eurosparen
2003
Launch Vla
2013
Launch Optimel Greek
Meer overeenkomstendan verschillen
Distinctive Brand Assets
Avoid solo use Use or lose
Ignore or test Investment potential
Niet heel uniek
DISRUPTIVE SPONSORING
Category Entry Points
‘Luck’ in the middle
Nieuw ‘positioneren’
DISRUPTIVE SPONSORING
Macro
Meta
Strategisch
Tactisch
Operationeel
Impact op niveau
Februari
How Brands(like Optimel)Grow
‘17