Submitted By :
Bhupender Singh Jadon
Client Servicing On Maruti Dzire & Daawat
OBJECTIVE
BRAND MANAGEMENT
Research Done Till Date
• How launch of Hyundai X-cent impacting Maruti Dzire stand in car market• Survey Of Rice brands present in
market
Objectives of Hyundai X-cent survey
• Marketing Strategy adopted by Hyundai• Unique features which is not available in Dzire• Delivery Time• Customer Response
Conclusion
No special marketing strategy adoptedFeatures Include :• BOOT SPACE – 407 LITRES WHICH IS BEST IN THIS CLASS CATEGORY • REAR AC VENT• ALLOY – 15’’ DIAMOND CUT 1-2 Months Delivery Time Not much excitement among customers
Reason for Low Response
• They didn’t adopt any special marketing strategy
• Hyundai after sales service is less effective as compared to Maruti
• Nothing big special features in X-cent which instantly attract customers
• No difference in pricing• High delivery time
Objective of Rice Survey
Effect of increase in price rise on consumer & shopkeeper
Name Of Brands India Gate KohinoorRadicalBestDaawatHelloAeroplaneShakti BogShri Lal MahalDunaar
Images
Places & Market Covered
Sector 50 , 51 , 52 , 54 , 55 , 56 & 57Local Kirana StoresThe Ardee MartHome Pride SRS Value BazarSangam BazarMORE
Available Price Range in Rs.
• India Gate : 70 , 110 , 135• Hello : 70 , 106 , 130• Daawat : 80 , 100• Doonar : 80 • Hello : 70
Special Offers
• India Gate offering 1+1 on 70 rs. Rice• Hello rice also offering 1+1 on 70 rs. Rice • Daawat coming with new biryani
Market Leader
1. India Gate2. Daawat3. Hello4. Aeroplane5. Kohinoor
Effect Of Price Rise
• Local kirana stores feeling the pinch because sale has gone down as customer coming to these shops are generally middle or lower middle class .
• But for big shops like MORE , SRS value chain has no effect of price rise because customer is more concerned about quality & also customer coming there is upper middle class or above .
Threats & Suggestions
• Hello slowly slowly capturing market of India Gate in price range of 70 rs.
• Daawat coming with new variety of biryani rice which has no competitor in market.
• India Gate either reduce prize or come up with very special offering which Hello can’t challenge
• Daawat biryani super 90 & rozana can give run for money to India gate
THANK YOU
Top Related