Submitted By :

Bhupender Singh Jadon

Client Servicing On Maruti Dzire & Daawat

OBJECTIVE

BRAND MANAGEMENT

Research Done Till Date

• How launch of Hyundai X-cent impacting Maruti Dzire stand in car market• Survey Of Rice brands present in

market

Objectives of Hyundai X-cent survey

• Marketing Strategy adopted by Hyundai• Unique features which is not available in Dzire• Delivery Time• Customer Response

Conclusion

No special marketing strategy adoptedFeatures Include :• BOOT SPACE – 407 LITRES WHICH IS BEST IN THIS CLASS CATEGORY • REAR AC VENT• ALLOY – 15’’ DIAMOND CUT 1-2 Months Delivery Time Not much excitement among customers

Reason for Low Response

• They didn’t adopt any special marketing strategy

• Hyundai after sales service is less effective as compared to Maruti

• Nothing big special features in X-cent which instantly attract customers

• No difference in pricing• High delivery time

Objective of Rice Survey

Effect of increase in price rise on consumer & shopkeeper

Name Of Brands India Gate KohinoorRadicalBestDaawatHelloAeroplaneShakti BogShri Lal MahalDunaar

Images

Places & Market Covered

Sector 50 , 51 , 52 , 54 , 55 , 56 & 57Local Kirana StoresThe Ardee MartHome Pride SRS Value BazarSangam BazarMORE

Available Price Range in Rs.

• India Gate : 70 , 110 , 135• Hello : 70 , 106 , 130• Daawat : 80 , 100• Doonar : 80 • Hello : 70

Special Offers

• India Gate offering 1+1 on 70 rs. Rice• Hello rice also offering 1+1 on 70 rs. Rice • Daawat coming with new biryani

Market Leader

1. India Gate2. Daawat3. Hello4. Aeroplane5. Kohinoor

Effect Of Price Rise

• Local kirana stores feeling the pinch because sale has gone down as customer coming to these shops are generally middle or lower middle class .

• But for big shops like MORE , SRS value chain has no effect of price rise because customer is more concerned about quality & also customer coming there is upper middle class or above .

Threats & Suggestions

• Hello slowly slowly capturing market of India Gate in price range of 70 rs.

• Daawat coming with new variety of biryani rice which has no competitor in market.

• India Gate either reduce prize or come up with very special offering which Hello can’t challenge

• Daawat biryani super 90 & rozana can give run for money to India gate

THANK YOU