1. Patrika clinches No. 1 spot in Madhya PradeshPatrika is No.1
news daily in MP: IRS 2013Patrika snatches the No. 1 spot in MP:
IRS 2013The second largest Indian state, Madhya Pradesh has been
one of the least developed states in thecountry due to a large
tribal population. It is the 6th most-populated state, with a
population of 7.5crores. Madhya Pradesh is also known as "heart of
India" as it is located in the central part of thecountry. While
Bhopal is the capital of this state, commercial hub Indore is its
largest city. Apart fromthese two cities, Jabalpur, Gwalior, Ujjian
and Sagar are some of the important cities of MP.The 'heart of
India' consists 51 districts which are divided into 10 divisions.
The state is rich in mineralresource and is also the largest
reserves of diamond and copper in the country. In 2010 11, the
MPwas awarded by the National Tourism Awards for registering a huge
growth in the number of touristsvisiting this state.Being the
center point of Hindi heartland, a wide range of Hindi dailies are
published in MP with'Patrika' being on the leadership position. The
newspaper industry of the state has been through a majorturn around
in past few years with Patrika achieving an absolute leadership
position within 6 years ofits launch in the state.The rapidly
growing Hindi news daily Patrika has toppled the leader of 69 years
with sublime qualityand authenticity of its content and a concern
to the common people's life. As per the Indian ReadershipSurvey
2013 (the largest continuous readership research study in the
world), Patrika stood at No. 1position in the state with a total
average issued readership of 43.26 lakhs, which is 9.01 lakhs more
thanits closest competitor DB Corp.Patrika is the fastest growing
Hindi newspaper in MP with a massive increase of 24.82 lakhs in
thenumber of readers as compared to the last year. It is the
leading newspaper in Bhopal and Jabalpur,whereas lacking behind
with a marginal difference in Indore and Gwalior.Patrika holds very
strong position amongn both male and female readers with 27.27
lakhs and 16 lakhsaverage issued readership respectively, as
compared to DB Corp's 26.90 lakhs male and 13.04 lakhsfemale
readers in the state. Patrika holds a massive reader base in both
urban and rural areas of MPwith an average issued readership of
18.12 lakh in rural and 25.14 lakh in urban segment.